Major Techniques to Improve your Local SEO

Most of the smaller businesses that operate on a regional level are in awe of the techniques of local SEO. Local SEO mostly prioritizes appearing on the search engine result page in specific geographical locations. The approaches of local SEO mainly centers on marketing your business or brand, services or products to local consumers. Here are the top tips you should consider while opting for local SEO for your business.

Create Your ‘Google My Business’ Account

The first important step to start with local SEO is to claim your business on Google My Business, which is a free tool that helps to set up your presence on the search engines on all devices. This also allows your business to be shown on Google Maps. The tool also helps to take your business to the valuable sidebar space, if Google finds your business valid.

Get Regular Reviews from Customers

Getting great reviews from customers can help to grow your business as it encourages a lot of other customers to buy from you. Most of them would be local customers, and hence the reviews would most probably consider it as legitimate by other customers who are looking to buying from you.

Optimize for Voice Search

Optimizing for voice search is very important as voice search is rapidly growing over the past years. Therefore, the need for optimizing how customers ask their questions into their devices is very vital.

To fit the conversational tone of speaking, you will most likely to adjust the SEO to your content. Incorporating starters like whom, where, when, what, etc. to sentences are found to be effective and helpful while going for voice search optimization.

Optimize Your Website for Smartphones

Most studies have revealed that more than 75% of the searches in e-commerce happen through mobile devices. Taking this factor into consideration, you will have to optimize your online platform for mobile devices to be successful with local SEO techniques.

Create Dedicated WebPages for Different Products and Services

Local SEO wouldn’t be as powerful as you think if you lump everything into a single page considering your ease. Though converging everything into a single page can be very easy and tempting, never do so. Most search engines will not see businesses and brands a priority in a specific area, and as a result, this can result in lowering the ranking of your business in the search engine result page.

How to Quickly Increase E-commerce Website Traffic and Sales

E-commerce business owners or marketers always seek ways to drive organic traffic and business to their online store. Some ecommerce sales channels prove to be lucrative and other channels do not; the truth is that you have to test your marketing strategy and refine it to find which ones are best suited for your business. With that in mind, we have compiled a list of four ways to help make your traffic and sales better.

Use Conversion Rate Optimization

In the event your brand is more evolved and it gets a minimum of 600 transactions per month, CRO might be the solution to your growth issues.

By collecting and analyzing both quantitative and qualitative data, you can find out why visitors navigate off of your website without converting.

With insights from User Experience research, qualitative and analytics data, you can tell design alterations to split testing on your store.

Leverage Search Engine Optimization

Backlinks are the most important elements in SEO, and your existing links provide your domain with a domain rank. This score out of possible 100 determines your website position on the Google search engine results pages for specific keywords as well as the amount of organic traffic you receive to your site.

To get these links and rank high in Google search, however, you have to cover beyond just backlink building.

Get More Traffic from both Google Search and Shopping Ads

After doing all the above, you need to use search engine marketing to get additional traffic. SEM is an excellent way to drive more traffic from the search engine search queries to your website.

With Google Ads, you can run search campaigns, display campaigns and shopping campaigns. You have to test which campaigns work for your business and optimize ad campaigns as well.

We suggest you run web retargeting advertisements, in addition to such paid traffic funnels with advertising platforms.

Use Email Marketing to Get More Sales

Repeat business is considered the key to a strong business. Email marketing is the best method to drive repeat purchasers. You have to send the following campaigns to maximize earnings from your existing and potential customers and boost customer lifetime value.

  • Browse abandonment – two series of emails
  • Abandoned cart – three email funnel
  • Welcome flow (generally a coupon code electronic mail, followed some introduction emails) – five email funnel
  • Recommended products – one email funnel
  • Winback (no purchase more than X days) – three series of emails
  • Product review requests – two series of emails
  • Frequent buyers or VIP – one email funnel

Tips for Making your Content More SEO Friendly

When launching an ecommerce site, you must consider doing search engine optimization for the content you post on it. That is because it normally takes much time to rank higher on the Search Engine Results Page (SERP), owing to the fierce competition. Without proper search engine optimization, you cannot reach the highest positions on SERP. Creating SEO-friendly web content has more to do with data schema. For an uninitiated, schema refers to a kind of microdata, which facilitates search engines like Google to parse website information and interpret that info more effectively. This helps provide search results that are relevant to user queries.

Utilize Schema for Every Product Listing on Your Website

Making your entire listings schema friendly will help show your products with reviews and ratings. Thus, search engines can not just track it accordingly, but also grant it the deserved ranking under product web pages. Ideally, adding schema markups to these pages will help Google give detailed product description in search results.

Never Post Any Photo without an Alternative Description

You must use ALT tags for all photos on your website because these tags help Google to rank your product listing higher in its Images search service. There should not be any special character in this description, but you should include your primary keyword in it.

Use Frequently Asked Question Page for a Structured Presentation of Data

The FAQ is a recent feature from Google schema markup, which will help better display your product in the search results. It includes questions related to a product. These questions should be SEO friendly and voice searchable. For instance, if people look for something similar to your product and ask Google Assistant to search for it, then your FAQ section might just help your webpage rank higher on SERP.

Captions Are King

You always have to think about including captions in your blog content. These help describe the photos to Google. When writing captions, however, you need to think about the picture in focus. The caption you use has not to be about your main topic, but the photo you are highlighting.

Use Secondary Keywords Wisely

When writing any web content, people often focus on using just the primary keyword. However, to make your product listing or blog more SEO friendly, it is important to use alternative keywords just as much as the main ones. You only need to balance keywords out and ensure that these are not too close to one another.