Benefits of Using SEO – Friendly Content for your Website

SEO
SEO – Friendly Content

The content for your online website needs to be SEO-friendly as it plays an important role in placing your website on the search engines. Using SEO-friendly helps your website to be shown on the top pages and will help you to get more engagements, likes, and shares. A lot of foresight and thought goes into writing effective SEO content. Here are some of the benefits of using SEO friendly content for your website.

It Improves the Ranking of your Website

The most important influencing for your website is its uniqueness and reliability. It must have keywords that are of high-profiles which one tries to flaunt in a site. The topics for your websites must be written using these keywords which helps in tailoring the actual contents to your ranking. Good quality contents play a major role in improving the ranking of your website in search engines. Also, professionally written contents have very low bounce rates; it also gets a lot of attention on social media platforms. Therefore, emphasizing on writing quality content for your website is always a must.

Higher Conversion Rates for your Website

SEO based content can greatly help you in finding potential customers since the quality of your text can make your brand stand out from the rest of the brands. You must be able to assemble information more quickly if you have blogs and the information must be precise. This can ensure you to draw more audience and that every party is interested in your content. SEO contents will find more people on your website which thereby increase the drive steadily, and other non-related contents of your website will diminish quickly. SEO contents will have greater visitors when compared to other contents on your website.

SEO Contents Will Help to Reduce the Bounce Rate

Visitors are most likely to stay on your website if they find the content of your website to be well-written. The amount of time you spend to improve the quality of your SEO content will make it more valuable to attract new visitors to your site. SEO friendly contents offer keywords that are target specific which help to attract new visitors. You are educating the potential customers on various topics as you start to blog, and you become an expert in a particular field which helps customers to invest their trust in you. The falling of the bounce rate will improve the ranking of your website.

Major Downsides of Using SEO for your E-Commerce Platform

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Downsides Of SEO

Most business owners are struggling to deal with the dilemmas with the various digital marketing campaigns that are available in the market. With various tools and sources of website traffic available, most businesses are still in the confusion of having the correct choice of digital marketing. Many solutions are been offered to solve these problems through SEO, but there are a few downsides of SEO that you need to consider. Listed below are a few of the downsides of SEO that you need to be aware of.

Longer Time to See Results

Slow time-frames in-order to generate noticeable results for the efforts you put in is one of the major drawbacks of SEO. Establishing your e-commerce website by getting a better hold in the search engines is what takes you closer to the success of your business in digital marketing. Getting your content recorded by the search engines will take time – mostly days or weeks. Therefore, SEO is not a good choice if you are someone who looks for immediate results.

Larger Investments

SEO is never a free tool for digital marketing unless you opt for SEO campaigns like producing content and attracting black links. You would have to get external help in building organic links for your website and marketing strategies if you wish to generate considerable results through the efforts you put in.

Risk of Being Subjected to Penalty

There are huge chances for businesses and digital markers to crumble overnight if they are been panelized with risks of mistakes. Getting penalized can often be a very painful experience when the efforts you have put into collapse overnight.

Time for Return on Investment (ROI)

Most small businesses that require revenues of considerable size might not find the techniques of SEO favorable as it takes a long time to generate effective results for their business. Hence, the return on their investment in digital marketing would also be slow.

No Guarantee for Results

More than 75% of the users are likely to never scroll past the first page of the search engine results. Landing on the first page of the search engine is the major goal that is planned to be achieved with the SEO marketing techniques. While this stands as a concern, SEO offers no guarantee that you would be landing on the first page of the search engine, even after using the targeted keywords.

How to Get Quick Wins through Ecommerce SEO

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Ecommerce SEO Facts

Ecommerce entrepreneurs must understand that making some changes to their website can help improve their SEO. This move can help drive more traffic to an ecommerce website and help get a higher return on investment.

Search engine optimization is an ever-growing marketing channel, which needs maintenance and time to make sure that you are effectively implementing SEO to your website. Here are three tips for an ecommerce business to achieve their goals.

Do Keyword Research

To make sure that you are using keywords which will support your marketing strategy in an effective way, you will have to conduct this research.

Search engines use Latent Semantic Indexing to analyze at which ranking position a webpage should appear in the search results. Search engines use this system to analyze semantic keywords, which are those related to your primary one that customers search for. It helps the Google search engine understand the written web content.

You would like your website to appear as near the top position of Google search as possible after your target audience searches for your service- or product-related keyword. Creating content with only the relevant keyword/s will help rank your website higher.

Improve Webpage Loading Speed

Besides your SEO, a slow webpage can also affect the user experience and your ROI. Be sure to improve the speed. You can do several things to undertake the process of improving it. However, some simple adjustments can be made to your website to improve the speed of your website.

  1. Optimize Your Photos. The images on your site need not be any bigger than the required size. You can decrease it by uploading relatively lower-quality photos in the appropriate file format and size for the internet. This drastically and immediately affects your website speed.
  2. Optimize Your Website Plugins. Does your site have numerous plugins? If it does, deactivate or remove the ones which slow your website down or which you no longer require on it.

Implement One-Of-a-Kind Meta Descriptions

The first element of the content which searchers will find on SERP is the meta description. So it has to appeal to them in a way that the searchers are urged to click-open the link to your site. This description can be used to lure the clicks by those who come across it. So you have to write it for the customer to get more clicks.

Which Technical Elements on a Website Affect your SEO Success?

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Website Technical Elements

The main things that contribute to SEO success may be optimizing on-page web content, applying keywords, and creating and developing relevant links. However, technical elements that go without being noticed also influence your SEO campaigns. Google has turned to a direction that is more website user-centric with its latest updates, but optimizing technical factors can boost rankings, conversations and engagement on your website.

There is no single approach suitable for every SEO purpose. For instance, the priority list of an ecommerce website would be different from that of a small to medium-sized business’s brochure website. Therefore, we would suggest great care and attention when you implement what you feel are simple solutions to each campaign. Why? Because these solutions will likely not have the very same effect for all kinds of businesses and websites.

This will depend upon the SEO strength of the website since some suggestions are enhancements and others, fixes. You can only establish a prudent SEO plan after a comprehensive audit of your site, the server logs and Google Search Console account of it.

Even so, some technical SEO elements can garner big enhancements, making your website a friendly environment for today’s search engines like Google to guarantee optimum performance. Four of these elements that can have an effect on your SEO success are explained below.

Website Speed

This is one of the direct ranking factors, especially for mobile search results. Ever since Google started using mobile-first index and turned attention to user experience and engagement, slow loading websites have been penalized. This means those websites, especially the ones lacking relevant and engaging content, have come down in ranking in Google search results.

Optimizing website speed often pays dividends in Google organic search results, and you have many easy-to-apply methods to increase loading times. Steps such as optimizing photos, reducing redirects and enabling compression can cut valuable milliseconds from the speed, and you have many tools to check load times closely, including the Chrome User Experience Report and Lighthouse.

Redirects

Poor website performance can occur following a significant change in your site’s structure. This is among the main reasons for poor site performance. It occurs when big changes to your website’s design, location, platform or structure significant affect organic search visibility.

You should not overdo redirects because this can hamper website speed and cause web config or htaccess files to be in a state of mess. Even so, redirects remain among the great tools an SEO has at their disposal. Redirects not only help you to recover lost authority, but these also ensure a website is easily indexable for search engines.

Whenever you implement redirects, be sure to use the 301 status code. This will inform search engines like Google to index that URL and redirect ranking factors, so you keep the visibility and authority of the webpage.

Website Structure

It is not perfect for all types of websites, but we recommend your site follows a stringent silo structure with regards to URLs and the way URLs are utilized for its architecture. These elements ensure that your breadcrumbs are the same and your website is easier to navigate. Besides, these make sure that your site’s authority is properly spread – so every page benefits from a stable PageRank flow from the most authoritative webpages.

When you develop and refine your website’s silo architecture, your site’s structure must involve all your important web pages and these pages must be linked to properly. Not implementing internal linking can cause abandoned pages to be in your site. These pages can hamper how your website is indexed by a search engine and is ranked in its organic search results pages.

Index Bloat and Crawl Bloat

The latter bloat occurs when search engines are being made to crawl low-quality and unnecessary URLs. This causes issues with regards to how well bots can crawl your website and access the high-quality information in it. Not only it will affect sites of all sizes and types, but it will also affect organic performance when not checked and addressed frequently.

To combat crawl bloat, you only have to restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing this ensures that Googlebot focuses on best webpages when it indexes your website. You have to confirm that these pages are not needed, but if these are session ID or similar parameter based, you will likely be wasting Google’s resources.

Your file “robots.txt” and Google’s Search Console website will come in handy when you look to deal with these problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting the said URLs or learn how to prevent them from being created. In September 2019, Google announced that rel=”nofollow” would not be considered a directive but a “hint” for web crawling purposes.

7 Common SEO Pitfalls to Avoid

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Common SEO Pitfalls

The digital field has developed vastly over the past few years and it is important to have thorough knowledge about it to survive in the current competitive world. When it comes to businesses, SEO is regarded as the ultimate marketing discipline. Without any doubt, it is highly important to rank high on the search engine to stay ahead in the competition. Note that search engine algorithms tend to change frequently and you will have to keep up with it to drive maximum traffic to your website and, thereby, to increase the sales.

However, many businesses tend to make some blunders while they try to keep up with the ever-changing SEO demands. This can hurt your search engine rankings putting the financial security as well as the reputation at stake. In order to address this issue, below is a list of few SEO errors that you must avoid at any cost.

Ignoring the ‘Google My Business’ Listing

One of the major SEO mistakes that most businesses tend to make is not managing or claiming their ‘Google my business’ listing properly. Note that Google has a great impact on searches, especially the ‘near me’ ones. It is to be noted that this is one of the biggest opportunities for all the small and medium-scale businesses out there to claim their geography or location. Plus, you can also answer all the questions raised by your potential customers by managing ‘Google my business’ listing properly.

Concentrating Only on on-Site SEO

Many amateur entrepreneurs have a misconception that SEO is done only on-site. In fact, this is true to an extent. However, even though optimizing your company website pose a huge impact on your search engine ranking, you cannot ignore the off-site SEO strategies. Rather, you must always dedicate some time and effort to create engaging and thoughtful content and post it on other websites. Make sure that the blogs or content are keyword-rich and boast links that take the user to your company website.

Overlooking Meta Descriptions and Page Title

Many business enterprises still tend to overlook the page title of their webpage. In such cases, you can see ‘Home’ as their page title. Giving an engaging title to your page and fixing the Meta descriptions are extremely important for SEO. Thankfully, this task is simple. Even though the content management system tends to change this by default, the process is often overlooked when building a new website for a small-scale business.

Ignoring Regular Website Audits

Audits are carried out to analyze the performance of your company website from the clients’ point of view as well as from the search engine perspective. Regular website audits will give you an idea regarding the navigation user-friendliness of your site, accessibility to useful information, the compatibility with mobile phone applications, etc. By thoroughly monitoring all these genres, you can determine the areas to be improved and act accordingly. Additionally, a website audit will monitor the loading speed, search engine optimization, content quality, checkout process, and many more. Hence, not performing regular website audits can pose a negative impact on your business.

Not Changing Old URLs When Redesigning your Website

You are likely to redesign your website overtime because of multiple reasons such as customer demands, to cope up with the current trends, etc. In such cases, you will have to redirect your customers to the new site from the old URLs. Otherwise, you are most likely to experience a huge drop in your website traffic and this can affect your business. For this, most people rely on the 301 URL map. In short, leaving old URL structures as such when your redesign or modify your website is one of the most serious SEO mistakes you are likely to commit. However, changing the URL of a highly-trafficked website will also be a challenging task.

Placing Important Details in an Image Rather than on the Web Page

It is easy and appealing to highlight some important text by placing it in the image. Hence, some people take this step when building or redesigning a website. Even though this might attract customer attention, search algorithms that constantly look for texts will not be able to read the ones inside the images. In simple words, you must have text on your web page if you want to get indexed. After all, content is the King.

Not Including Quality and Fresh Content

Some websites overlook the necessity of rich and engaging content and they oftenfail to include a blog on their website or the content will not be that engaging or fresh. This can lead to a drop in website traffic to a great extent. To address this issue, make sure that your website entails several and a variety of fresh and engaging blog post topics that are relevant to your business. Plus, make it keyword-rich and thoughtful. You can also include FAQs from your customers in order to meet your goals of higher conversion rate and search engine rankings.

Other critical SEO mistakes that you must avoid include;

  • Buying backlinks
  • Creating content mainly for algorithms
  • Inability to cope with the changing SEO trends
  • Considering search engine optimization as a one-time task
  • Being cost-conscious when designing your website
  • Overuse of keywords
  • Not giving attention to customers queries
  • Lack of unique keywords

Understanding SEO and its Services

SEO stands for search engine optimization, and it is the process of improving the quality of a website, which in turn leads to increase in traffic to that website. SEO focuses on improving the ranking of a website on search engines like BING and Google. Increase in ranking causes regular visits to the website and leads to more recognition.

Technical SEO

Types of SEO Services

Let’s look at some of the roles played by technical factors in improving the ranking of a website

  1. Code Efficiency

It is one of the most important factors affecting the ranking of a website. As Google readily understand optimized codes, specialist should focus on reducing code sizes. An un optimized code slows down websites and dilutes the content available on the website.

  • Website Speed

Specialist should make sure to continuously update the website to increase its speed. Customers should be offered faster websites to improve the experience. Specialists should make sure to keep the load time below 2.5 seconds.

  • SSL/HTTPS

These are communication protocols that ensure a secure connection to visitors. HTTPS websites are the most secure websites on internet and they are protected with SSL certificates. SEO specialist should make sure that a website is secure and it should be free from malware attacks. Currently HTTPS sites are preferred over HTTP sites.

On-page SEO

On page factors optimize visible page elements to improve the ranking of a website. Let’s go through some of the on-page factors

  1. Page Title and Meta Description

Page title and meta description play an important role in improving the ranking of a website. They are important for two reasons. Firstly, for Google to understand the semantic meaning of a website, both page title and meta description should contain the websites primary keyword(s).

Secondly they play an important role in differentiating your website from all other competitors.

  • Headings

Heading are mostly used to organize your content and Google appreciate those websites which are structured well. SEO specialist should choose between H1, H2, H3 or H4 headers according to the content of the website.

Simply focusing on headings, page title and description might not increase the ranking of a website. Importance should be equally given to page content, as it improves visitor’s relationship with the website. A well-structured page content make use of appealing layouts and they videos and graphics to engage customers.