Major SEO Tricks for E-commerce Websites

SEO Techniques
SEO Techniques

SEO techniques have been greatly helpful for emerging businesses to rank their websites higher in the results page of the search engines, thereby making them visible to the targeted audience. It is important to look into some of the SEO tips that are been widely considered for building a business platform, and here are a few of them.

Setting up Right and Efficient Keywords 

Finding out the most effective sets of keywords is the key tip in building your business. Carrying out some researches to find out the suiting keywords like long-tail keywords can help rank your website highly on certain niches. The right keywords can attract the audience you are targeting, thereby increasing the rate of conversion of your business. Using keywords that align with the intents of the users can help greatly to make it easier for both the users and the business. For instance, people usually type queries when they search for something in the search engine. Optimizing the set of keywords this way can help to make the whole process a lot easier.

Using Keywords in Anchor Text

Anchor texts are mostly links that can be clicked on and those that are in hyperlink forms; it can boost the ranking of your website through SEO techniques. Including the set of keyword links in product descriptions can, in turn, help lead the visitors to similar products of your page. But, always make it a point to never use the same keywords to not get penalized by Google. 

Optimizing the Product Images

Most e-commerce platforms rely completely on high-quality compelling images that help to boost their business. Since the Google Image Search can drive traffic to your website, such images have great SEO potential in building your website. 

Improving the Usability of Your E-commerce Site 

Making site navigations as easy as possible for the users is one major factor that converts the visitors of your page into customers. Not providing clear navigation paths to users can make most of the visitors confused and frustrated, and compel them to leave your site. Always make sure to link your product pages to landing pages. 

Regularly Checking Conversion Rates

Conversion rate is the rate of conversion of visitors who lands on your page to customers. You will have to have to keep a check on the conversion rates of your business, which helps you to plan the future of your business. Google Analytics offers good help with this – in analyzing the traffic of your website and spot points to improve your page.

How to plan the Right Content Marketing Strategy for Your Business?

SEO Marketing
SEO Marketing

Content marketing is now creating a buzz in the SEO marketing field. A lot of companies are using this method to advertise their business and also for educating their customers. Content marketing is the process of creating and distributing digital content online for promoting a product, service or brand.

However, ecommerce SEO is an entirely new process when compared to the SEO strategies for other businesses. Hence, if you are planning to introduce content marketing strategies for your business, then you have to be very careful, as these strategies will vary from business to business. Hence, you have to choose an approach that will be beneficial for you.

Creating a content marketing strategy that is right for your ecommerce business can be a difficult task for you, especially if you are new to the whole SEO marketing world. Therefore, we include some guidelines for helping you to find a content marketing approach that will be perfect for your ecommerce business.

Identify Your Target Audience

Before, planning a content marketing strategy, it is important to identify your potential customers for deciding the target audience. This will help you to create content accordingly. For choosing the target audience, you have to choose the following parameters including age, gender, locality, habits, preferences, dislikes, etc.

You should have a clear idea about your audience for implementing the right strategies for your business. Create content that will help you to attract the targeted customers to your site.

Learn Your Targeted Customers’ Online Habit

The success of your content marketing strategy lies in creating the right content and distributing them effectively. Therefore, you have to distribute these contents where it will be easily visible to people. For this, it is important to identify the online habit of your customers. Find out where they spend their time on the internet.

Social media is a great platform for distributing your content. It is a place where people spend most of their time on the internet. Also, these platforms offer maximum visibility to your content. Therefore, you can attract a lot of customers to your site using these platforms.

Create and Distribute The Right Content

The content you create should be relevant to your business. Also, it should be able to perk the interest of your customers. You have to keep it attractive and entertaining. Also, it can be used to educate your customers about your products or services. Creating informative content that will give knowledge to your customers is a good content marketing strategy that is used by a lot of people.

Using Links to Improve the Google Ranking of a Website

Ecommerce SEO
Ecommerce SEO

It is a known fact that search engines can bring in a steady crowd of visitors that often last for months and even years, as search is always regarded as a durable and powerful source to drive traffic for almost all kinds of content initiatives. 

Even though there are various places form where readers relocate your content like email newsletters and social media platforms, SEO is a very important tool that needs to be considered while creating a business page.

Inbound links would always affect the ranking of websites in the Google search engine. It also provides you various ways to build the links as part of the marketing activities of a website. Google makes use of various other factors to rank a website in the search results and links are one among those that are given the most consideration. Google sees the multiple incoming links to a website as a good sign to indicate the credibility and relevance of the website. 

Impacts of Links on SEO

Some of the most important factors that uphold the value of a link are listed below. 

Links from Websites which are Considered Trustworthy by Google 

Since websites would most probably have several other sites linked to it, a link that comes from a popular and trustworthy website will have greater value than other links that come from newer sites with not much inbound links.

Links from Websites that are Related to Your Product 

Links that come from websites that are often related to your product or service are considered more valuable than links from unrelated websites. This practice provides more topic relevance. 

Anchor Text or Link Text 

The hyperlinked phrases provided by several sites like “click here” and “read more” that does not have useful keywords are not given much value by Google. However, when relevant keywords are used with link texts, Google gets a better idea about what the website is about. 

The Total Number of Links on a Website 

When a website links so many web pages, the value of those links get divided by the total number of links that are used on the web page, and this is done by Google. Thus, the value of a link with many other links gets diluted when compared to the value of a link without many links on a page. Repeating the same keyword many times also brings in a similar effect because of the spammy look it gives to the web page. 

Popular social signs such as social media sharing and retweets will have a positive impact on the ranking, but it would mostly be different from the links. Links that come from social media platforms like Twitter and Facebook do not affect the popularity of the link. It is often regarded as a good thing because it prevents companies from reaching the top of Google search results by spamming social media platforms. 

Ways to Win Links

It is an obvious fact that you are not going to outsmart Google. The idea to win links is to grow as a relevant website with good quality content that is worth linking to. It is important to keep in mind that any tactic that doesn’t have this idea at its core has more probability to be useless as well as harmful. 

There are many ethical and correct ways to boost SEO and link building without having to rely on black hat practices of SEO, most of which with more benefits than just attracting links. Below is a list that might help you to get started with it. 

Input Good-Quality Content 

By publishing useful and original content in the website, links happen very organically as people get drawn to it naturally and would also feel like sharing it. Concerted efforts can be made to build content that is “linkable” such as a blog post or a webpage that mostly includes innovative research which is regarded as a great tool. Thus the odds to gain links and the conversion rate could be increased by creating and publishing high-quality content. 

Write in Blog Posts in Your Website 

Coming up with guest blog posts to various other popular websites is a good way to generate important links. It is always best to include a link in the author bio along with finding out newer ways for linking other posts within the body of the post on your website. 

Several studies have shown that around 56 percent of business bloggers use guest posts as a source of external content. However, it is very important to keep in mind that guest blogging has gained a lot of popularity and has become a lot more competitive as well. Creating a general post and pitching it a high-quality site takes up so much time and the best websites would encourage you to work hard for them. 

In addition to building links, guest blogging is a useful strategy to attract new readers and build a harmonious relationship with other businesses in your industry. 

Best Tips for Local SEO Marketing

SEO Marketing
SEO Marketing

Building strategies for SEO marketing for local businesses is different than building it for a business that is running online only. The strategies you adopt for building your business should seem appealing to the customers of the geographic area you prefer. Here are a few tips for SEO marketing that can be helpful for your business to reach potential customers.

Set up a Website that is Mobile Friendly

This is one of the important tips for digital marketing, and it is considered more essential for local businesses. Most customers who are on the lookout for local businesses, stores or restaurants are most likely to search about it through their smartphones.

Not having a website that is optimized for mobile-use would make it difficult for customers to interact with your website; it would also make it difficult for them to find your site. It is important to know that Google had updated its algorithm that allow businesses having mobile-friendly websites to show up in search results in mobiles.

Optimize Your Website for Local Search

If you are focusing on getting local customers, either on desktop or mobile, you would need to have a comprehensive strategy for searches. Make sure that you include information about the services and products of your business on your website along with necessary keywords.

Have a Professional and Neat Design for Your website

Local customers who have the habit of browsing sites for deciding on the places for shopping, eating and obtaining services would mostly judge your business based on the quality of your website. Therefore, it is important for you to make it look professional and that it offers all the necessary information they might look for.

Include the Hours of Business and the Address

One of the major things a customer is likely to look for on a business website is its location and hours of service. For the same reason, it is very important to clearly mark the related information so that it can be helpful for customers to not go forward with a guess.

Offer Many Methods to Contact

Making it easy for visitors to contact you in case they have more inquiries is very important. Make sure to add a contact number, live chat, email and other possible options offering the visitors ways to keep in touch with your business.

Post Regularly on Social Media

Posting regularly on social media platforms is considered as one of the most effective tips of local digital marketing as it is a great tool for targeting visitors online. You would have to make the visitors get engaged in your website, which can be beneficial in bringing more results for you.