Things To Consider When Purchasing A Diamond

Purchase Diamonds
Diamond Purchasing Tips

Purchasing a stunning diamond involves choosing the best characteristics and shape without paying more money than necessary. You will compare each diamond to know which one provides the maximum fire and brilliance for your money. Follow the below tips to get a beautiful stone while staying in the budget.

We suggest choosing from reputable diamond vendors that provide the best diamond ring selection at competitive prices. The overheads of online vendors such as https://www.rockher.com are low, so you will find great offers from them.

The Diamond Shape

No diamond shape is relatively better than another – it is a matter of your partner’s preference. The most popular shape of a diamond that exudes the maximum brilliance is the round brilliant cut shape. Some prefer a relatively more one-of-a-kind shape such as an oval or cushion cut. If you are not sure what your fiancée prefers, then you could just ask her loved ones.

The Carat Weight

Does your fiancée expect a diamond weighing 1 carat or 2 carats? Are you seeking a diamond that is noticeable, yet that does not go beyond a usual limit? Go for the weight range you are willing to consider, like 1.08 or 0.95 carat. With the weight going up, so will the price of a diamond. This characteristic impacts how big the gemstone appears.

The Cut Quality

This is what most greatly affects the stone’s beauty. Cut grades are not made uniform across every vendor, but generally, we suggest only ‘Ideal’ and ‘Excellent’ cut diamonds.

This is our tip for diamond cut grade: in the event that you are shopping for the round brilliant stone, consider just ‘Ideal’ or ‘Excellent’ grade. Are you seeking a fancy diamond shape? If so, choosing the ‘Premium’ cut grade or disregarding this aspect might be economical.

We do not mean to say that the grade is unimportant – conversely, it is paramount when it comes to diamond shopping.

The Clarity Grade

You have to seek an eye-clean diamond, meaning the one with imperfections that are not visible to the naked or unaided eye. Depending upon the diamond shape, one can generally get that kind of a diamond falling between the VS1 and VS2 clarity range. You do not have to pay for an FL (Flawless) or an IF (internally Flawless) diamond as you can find one with a lower grade for relatively less money.

The Diamond Certificate

You have to think about diamonds certified by only reputable institutes, such as the GIA to name one. Consider not buying the stones certified by institutes that use inconsistent grading.

How To Know When Your Ecommerce SEO Is Not Working?

Ecommerce SEO
Ecommerce SEO

Ecommerce marketers occasionally measure the condition of their SEO program by gut feel. There are several gray areas in ecommerce SEO, but its evaluation requires not some hunch, but data. Use the following methods to find out the state of the search engine optimization (SEO) program for your ecommerce website. Although analyzing SEO metrics in many systems will give the clearest idea, remember that the metrics in a platform might not match the numbers in other platforms.

Evaluating SEO

Using enterprise search tools and platforms like seoClarity, Ahrefs, and Searchmetrics is the quickest way to measure SEO performance. Why? Because these assimilate data from many of the following sources, and convert it into easily readable dashboards. Sometimes, you may be able to find an issue without exiting the platform.

Analytics Tools

Data from website analytics tools will be the regularly sought-out source of your SEO KPIs (key performance indicators) namely orders, most significant traffic, and revenue. If these KPIs are working fine, so will be the crawling, indexing and ranking processes, plus attracting clicks off of the (search engine results page) SERP to your website.

The website’s non-SEO aspects like user experience, product assortment, pricing, and others will determine whether or not a searcher does what you want them to. In SEO parlance, this user action is known as a ‘conversion’.

Bear in mind that analytics tools do not provide reliable data on keyword search-queries. Search engines have made the data unavailable back in 2013. Now, analytics software reports almost every keyword as ‘not provided’. What’s worse, the remaining SEO keywords are an unreliable part of the dataset on the whole.

Google Search Console

There is no more reliable source of rankings, impressions and clicks than Google’s Search Console Performance report. The report is limited to search on Google, but the search engine makes up over 90% of organic traffic on almost every ecommerce website.

In Search Console, there are also reports for server errors, indexation, structured data, internal and external linking, sitemaps, etc. It is used to communicate significant details concerning your website, like a manual Google penalty to name one.

Google Ads

The advertising platform offers reporting on Google organic search provided that it is linked with Google Search Console. Google Ads’ ‘Paid & Organic Report’ provides a lot of data concerning the search queries you get impressions for.

For instance, if an ad is shown when you google ‘red shoes’, it will show as a search query in Google Ads’ report, whether or not the organic search result has an impression. In contrast, if it gets an organic search impression, ‘red shoes’ is sure to show in the report in Google Ads, regardless of that advertisement. Using the report is one more method to evaluate your search engine optimization efforts.

Free Search Ranking Tools

As a whole, rankings are among the most useful diagnostics for investigating in what way keyword trends affect organic performance. However, rankings are not a KPI. Clicks on an organic listing are more important, not where that website ranks.

Even so, if you cannot afford any enterprise search tool, and need another opinion about rankings to support Search Console, use a free and limited version of a platform including rankings information.

Ask Somebody

Many people can assess search engine optimization problems for free.

Webmaster Office Hours

Submit your doubts on Google Webmaster Office Hours Hangouts, hosted by the Senior Webmaster Trends Analyst of Google named John Mueller. Check on the calendar of the Webmaster Events to know when the next chat will take place. Several SEO professionals usually take part in the hangouts session, so be there in time to discuss your doubts with them.

Google Webmasters Help Community

Raise an SEO-related question and get answers from members of the community forum, including Google’s workers. That said, you should check the reliability of any person who provides advice there or any other forum for that matter.

Twitter

Start networking with esteemed SEO professionals regularly by following these pros and retweeting the information they share on social media. Comment on their articles in a constructive way. Rather than saying something like ‘great blog!’, mention the thing that you found useful in it, or raise a question which shows you appreciate their work. SEO professionals may be ready to assist when you require help if you have left a good first impression on them.

LinkedIn

Join an SEO group on LinkedIn, a social networking site for professionals. Some good examples are Search Engine Watch, LinkedSEO, and Search Engine Land. Ask meaningful queries and get answers from other group members. You can check each respondent’s credibility by clicking to their LinkedIn profile. The aforementioned networking tip for Twitter applies when you use this website, as well.

Things To Consider When Adding External Links To Your Website

Seo Best Practices
Seo Best Practices

SEO marketing utilizes a variety of techniques including content marketing, social media marketing, etc. Another important SEO strategy that is widely utilized by a lot of websites and ecommerce sites includes external linking. This is one of the SEO best practicesthat can increase the reputation and credibility of your website. Also, it can be useful to enhance the visibility of your site, thereby boosting the traffic.

External Link

An external link can be referred to as a hyperlink that links to another website other than the source, i.e., if some other site links to your website, it can be called as an external link. Similarly, if you link to another website, then it is also an external link. It is also known as an outbound link. This link can act as a reference to your website, hence, it can increase your credibility among your competitors.

You can add an external link from another website or a blog. Many websites are utilizing blogs for getting links and also for educating customers. This is also a great strategy that can increase your ranking in Google search results. You can ask other reputed sites to add a link to your website from theirs, and in return you can add a link to their website from your site. 

However, there are certain things you have to consider before adding a link to your website, because there will be spammy links which can ruin the reputation of your site. It is better to avoid adding a link to or from such sites, as it can jeopardize your search engine ranking too. Hence before adding or requesting a link, you have to check the trustworthiness and credibility of the other websites.

Today, most of the search engines utilize a set of metrics to determine the value of an external link. It includes:

  • The trustworthiness of domain that provides the link
  • How popular the linking page is
  • The relevancy of the content given in both the source and target pages
  • The anchor text (the clickable words to which the hyperlink is added) used in the link
  • The number of links coming from the source to the same page
  • The number of root domains linking to the target page
  • The number of variations of the anchor text that are used for linking to the target page
  • The ownership relations between both the source as well as the target domains

External linking is a wonderful SEO marketing strategy that is utilized by a lot of businesses. It can be useful to increase the reputation of your website and can to also boost your search engine ranking. Hence, it is important to utilize this technique for increasing the visibility of your website.

Data Analytics Tools Of CRO

Conversion Rate Optimization
Conversion Rate Optimization

Once you set up a business and build a website for it, the next thing that you want is better website traffic that could bring better sales and profit. Conversion rate optimization (CRO) is the technique that makes things easy for you with its sophisticated tools particularly designed for the ecommerce platforms.

Analyzing your web resource using data analytics tools like Google analytics and heap analytics can give a better explanation for why your website is not converting like you expect it to. Two popular data analytic tools are given below.

Google Analytics

Google analytics tool rules the analytics space and its free version would be enough for starters. The tool studies your website traffic and helps you see who is visiting your website and who is coming back. A higher number of returning visitors indicate that the audience find your site content interesting while a lower number indicates that yours site has to improve.

Google analytics is not merely about numbers but it implies whether your content is engaging or not by calculating the amount of time visitors spend on your website and the number of pages they visit while being on the website. With the feature called scroll tracking, you can see how far the visitors scroll down on the pages. By making use of all these functionalities, you can find out how well a content or pages performs, and make suitable changes if needed in order to boost the performance and increase visitor traffic.

Heap Analytics Tool

Heap analytics tool help you track almost every action of the visitors to a website as it comes with a minimalistic dashboard that can capture various forms of user interaction like taps, swipes, submissions, click on links etc.

The feature that makes heap analytics tool stand out is its ability to capture every possible action of the users while they are on your site, eliminating the need for using any manual code. The installation process of the tool is quite easy because it does not require any manual code, a feature that makes it suitable for beginners.

The intuitive and user-friendly interface of the tool contributes to its ease of use and pretty much everyone can use this tool.

Data analytics tool is more like a first step in your CRO strategy that makes us aware of the shortfalls and helps us formulate better solutions by giving a clear-cut idea about the issues that hinders the progress to better conversion rates.

White Hat SEO Will Bring Better Rankings This Year

White Hat SEO
White Hat SEO

Anytime people need to know something, they will first google it. For an uninitiated, the term ‘google’ is also used to refer to the search for details regarding something online through the namesake search engine. People generally go to the websites on the first page of the search results. They prefer to go to the top websites because they feel that these are more pertinent to the search they make. The site at the very top will get more visitors, which will make you wonder why it ranks better compared to the rest. It is due to search engine optimization.

Search engines have AI capabilities to verify whether the site you have made is as per the rules and algorithm these have given. SEO helps Google and other search engines in finding and ranking your site. For better rankings, you should drive traffic to your site, and SEO will help do it for you.

Why Your Website Should Be Optimized?

You might have heard the term ‘SEO’ (search engine optimization). You might wonder what causes websites to be at a higher position on search engines such as Google. Think from the point-of-view of a visitor, when you look for something online, you prefer visiting the top websites. This is precisely why you should have better rankings on each search engine result page. If your website is to be at the top, you would get an increasing number of visitors. So SEO practices are utilized for the better relevancy and visibility of a website on the SERPs (search engine results pages).

Forms of SEO

Search engine optimization is broadly categorized into two: ‘black hat’ and ‘white hat’. Think of white hat SEO as the good form and the other as the not-quite-good kind. Here is an overview of the two forms of SEO.

White Hat SEO

The most common and inarguably the best search engine optimization form is this. White hat SEO refers to both the practices and methods which follow the search engine’s guidelines to the tee.  In this form, there is no foul play or deceptive methods for ranking involved, and professionals in SEO pay attention to producing quality content, plus whatever else that search engines recommend. It gives slow but long-lasting outputs.

Black Hat SEO

This form of SEO exploits the weak points in search engine algorithms. In it, methods that are against the guidelines are used. You may still get quick results through black hat SEO, but these will not be long-lasting. The other form of SEO focuses primarily on search engines, not the internet audience.