Reasons To Do SEO During Coronavirus Pandemic

Ecommerce SEO
Ecommerce SEO

An ecommerce website owner must be sure to leverage search engine optimization for numerous reasons, many of which are always the same. Selling is not easy in this coronavirus world, so this time appears inappropriate to invest in print ads, lead ads and other kinds of advertisements. A business needs something that makes their market position stronger and that produces long-term returns, and SEO seems to fit the bill. Now, let us explore further reasons to spend resources on SEO for an ecommerce site right now.

To Be Ahead Of The Curve

Several companies are planning to stop their search engine optimization efforts or reducing their SEO budget for the time being. Conversely, this may be the time for your business to be noticeably different from the competition. Staying connected with the target audience through SEO might result in more love from them for your brand as compared to your rivals. So time might be ripe to be aggressive in your search engine optimization efforts.

To Better Position Your Brand

You can increase the efforts to put your brand in a much better position than in the past. The international economy is experiencing a slowdown stage, but individuals are still spending much time online. Consider this a chance to increase your rapport with leads and get into new target markets. Consider how reaching out to your target customers is possible. For instance, you can use advertisement campaigns or create text content that might engage your customers.

To Spend Less On Paid SEO Campaigns

Several companies are pausing their search engine optimization activities, so you are likely to have less competition than before.The cost per click (CPC) on Facebook campaigns and PPC campaigns might be lower than before. So reaching out to a wider audience is possible through a more cost-effective marketing approach.

Individuals Are Googling Products That Are Not Readily Available

Several cities are on lockdown, so there is a dearth of goods globally. One has no option but to purchase goods available on ecommerce websites. When these are unavailable, individuals will Google other similar products. It can mean much to your enterprise website to be on Google search results.

It is time to cash in on the shortage of specific products, rank for these and their substitutes, and create a link building campaign or two around these items. In the event your business deals in these trendy and easily unavailable products, this might be the right period to earn further returns through ecommerce SEO.

B2B Vs B2C E-Commerce Businesses

E-commerce is often viewed as a single big market as all it deals with is the online sale of products and services. Even though that is true, there are significant differences between different types of ecommerce businesses.

B2B and B2C are two important types of ecommerce businesses. B2B business deals with business to business sales, whereas B2C businesses deal with business to customer interactions.  In this session, we compare B2B businesses and B2C businesses.

Property B2B ecommerce B2C ecommerce
Buying decisions Involves thorough planning Based on impulses
Revenue High Low
Pricing Negotiable Fixed
Decision making Involves a group Involves an individual
Focus of marketing Feature based marketing Benefit based marketing

Overall Buying Experience

The personnel involved in B2B ecommerce are businesses, where one company gets products or services from the other. A whole lot of planning is involved in making a buying decision and the buying schedules are decided according to the departmental needs.

The customer experience is much different in B2C stores because customers buy a product because it fulfills an emotional need as purchases are driven by motivation and desire. Your B2C website has to be designed in a way that the points of friction like difficulties in adding products to cart are avoided.

The purchasing methodology of B2B customers is entirely different from that of B2C customers because the decisions are entirely based on facts, product value and logic. Buying decisions are not influenced by impulses.

Decision Making

As B2B ecommerce sales involve business entities at both ends, the orders are placed by a team and not just by an individual. The sales require the approval of multiple people which is less common in the case of B2C sales. To take the best sale choice, make sure that the team which is involved in decision-making is given relevant materials essential to make an educated decision.

In B2C sales, you do have to worry much about the purchasing approval, as the purchase is a one-on-one decision. The ease of selection of products and payment simplifies B2C ecommerce operations. The fact that a single individual is involved in B2C ecommerce explains why ecommerce websites focus more on persuasion techniques.

 Buyer Lifecycle

Once businesses find out a supplier that fulfills all of their business needs, they mostly prefer depending the supplier for a long time. As long as there isn’t a need to switch the supplier due to changes in the business environment, businesses continue buying from the same supplier.

Although finding customers is not an easy process like in the case of B2C ecommerce, businesses can expect higher revenues. Average B2B order amounts to about $400 whereas B2C order average is less than this. As B2B buyers often expect lifetime partnerships, the lifetime value of B2B buyers will be higher than that of B2C buyers.

Repeat orders are usually made in B2B ecommerce and the website should be designed by keeping this in mind. Customers should be able to login and place orders repeatedly. Although the chance of getting bulk orders is less in B2C ecommerce, keeping a user account that contains information about past orders is still important.

Focus of Marketing

The primary focus in B2B ecommerce is on the need that a product meets. The product features will be given more importance than the benefits that the businesses will possibly receive.B2B buyers consider various factors like expected ROI, time and money that will be saved by the product and the product’s role as a financial investment for the business.

 B2C businesses, on the other hand, focuses more on benefits as emotions can influence the purchase more. Keep your product message clear and simple as you will be focusing on the end result of the product. A time-tested approach that sets benefits as the key focus is what the B2C ecommerce stores use.

Pricing

Pricing system of B2B ecommerce sites and B2C sites is different from each other. The prices in B2B markets are usually kept hidden until the potential customer creates a user account. The prices are usually based on agreement and are negotiable, with the customers receiving different prices based on buying history, future purchase agreements etc.

B2C ecommerce sites always display the prices clearly, indicating that you pay the exact amount displayed in the website. Stores may offer discounts and coupons during festive seasons to attract more customers and persuade them to shop from the store. Unlike in the case of B2B ecommerce there is no provision for negotiating for the price of the products on sale.

Pricing is a bit complex in B2B sales as it differs according to the relationship with the buyer.

Final Thoughts

Multiple factors like the ones discussed in this session differentiate B2B and B2C ecommerce. Whatever be the type of your ecommerce site, make sure you deploy the best ecommerce SEO strategies to assist the growth of your ecommerce store.

Crown Royal Peach Limited Edition

The Crown Royal is the world’s leading Canadian whiskey brand. It is also the top-selling Canadian whiskey brand in the United States. The brand was first introduced in 1939 to commemorate the visit of King George VI and Queen Elizabeth to Canada.

Crown Royal Peach

The Crown Royal Peach is a limited edition Peach flavored whiskey from the number-one selling whiskey brand in Canada, the Crown Royal. The whiskey is made by blending the sweet, delicious flavor of Georgia peaches with the most famous smooth Crown Royal Whiskey. The resulting blend is a vibrantly delicious whiskey with the sweet juicy flavor of peaches.

This limited-edition drink offers the signature smoothness of Crown Royal along with the sweet, flavorful taste of Georgia peaches, vanilla, and a touch of cinnamon spice. The introduction of Crown Royal Peach Whiskey on the American market increased sales because there is a rapid rise in the demand for brown spirits.

Features Of Crown Royal Peach

The taste of Crown Royal Peach is undeniably delicious and it is made for the summertime occasions like barbecue or a rooftop Sunday brunch. It comes in the traditional glass-cut bottle and the signature box of the Crown Royal.

Every drop of the Crown Royal Peach whiskey features a light touch of warm cinnamon spice, vanilla, and oak on the nose. This makes it a perfect drink when you spend time with your friends and family.

The alcohol content in Crown Royal Peach Whiskey is 35%. It is a perfect drink to enjoy on the rocks or mixed with iced tea. When compared to other fruit-flavored whiskeys, crown royal peach is very costly.  A 750 ml bottle of Crown Royal Peach Whiskey is priced at $24.99.

The Peach flavored Crown Royal Whiskey is a perfect example of the pairing of peaches and whiskey. This perfect pair offers a delicious taste that no other whiskey can offer. When you open the bottle, you won’t smell any usual characteristics of whiskey. Instead, you will get a strong aroma of fresh, juicy Georgia peaches.

In Crown Royal Peach Whiskey, the sweet flavor of the Georgian peaches is blended to the classic smoothness of the brand. The whiskey has a perfect balance of the sweet taste of the peaches and the smoothness of the Crown Royal whiskey.

The perfect blend of peaches, with a mix of vanilla and a bit of cinnamon spice, makes the Crown Royal Peach Whisky stand apart from other fruit-flavored whiskeys.