Why Website Structure Is Important For Ecommerce SEO?

Ecommerce SEO
Ecommerce SEO

The website is a significant part of online stores, as it is the key factor that is responsible for attracting customers. Hence, it is important for you to optimize the website structure for ecommerce SEO. The site structure should be easy to understand for search engine crawlers and users. In addition to this, it should be easy to navigate and should serve its purpose. The site should be able to attract more customers and make conversions. Optimizing the website structure of ecommerce stores is an important part of SEO marketing.

Site Structure And Ecommerce SEO

The site structure is important for SEO because of different reasons which are mentioned below:

It Helps Search Engines To Understand The Content

A better website structure will make it possible for search engine crawlers to easily understand the content of your site. This can improve your search engine ranking, thereby increasing the visibility of your site among the potential customers. In addition to this, it will help the search engines to list your site under the relevant keywords.

For creating a site structure that is easy for the search engines to crawl, it is important for you to know how they work:

  • The search engines will discover your site on the internet.
  • They will first crawl your home page and the links from there.
  • The crawlers will try to understand the structure of the site for determining how your pages are related and which page is more relevant.

Having a better site structure will allow search engines to easily figure out how to move through your site. Otherwise, they will be left without enough clues to know how your pages are related. This will make it difficult for search engines to index your site based on the relevancy.

It Is Necessary For Providing Better User Experience

Users should be able to easily find what they want on your site. It should be easy for them to navigate through your site. The links and other factors should be listed based on the priority so that it will be possible for you to give a better experience to the visitors. This will also help you to reduce the bounce rates thereby improving your ranking.

How To Create Better Websites

You should arrange your site based on the hierarchy. Add titles, subtitles, tags, etc. that will make it easy for users to understand your site better. In addition to this, your site should be dynamic, so that it can easily adapt to the changes.

Site structure is an important part of ecommerce SEO. Having a better site structure will make it easy for search engines to understand your site and it can also be beneficial for providing a better user experience. This can help you to attract more customers and generate more revenue.

How To Improve Customer Retention Using SEO?

SEO Marketing
SEO Marketing

Customer retention is as important as acquiring new customers for businesses, especially for e-commerce sites. Loyal customers are a great asset that has the potential to generate huge revenue. Therefore, it is important for you to focus on customer retention along with attracting new customers.

SEO marketing can be a great aid for e-commerce sites to maximize customer retention. Therefore, we are listing some of the best SEO strategies that can help you to persuade your customers to come back to you. These strategies will help you to leverage the potential of SEO for attaining great customer retention rates along with better customer acquisition rates.

Make The Titles, Subtitles, And Content Relevant

It is important for you to provide what the customers are looking for. Therefore, make your titles, subheadings, and content relevant. Google and other search engines will list you based on relevancy. First, you have to ensure that there is a strong correlation between your titles and the content. A customer will be coming to your site seeing the Meta title that you have given in the search engine results page (SERP). Therefore, the content in your site should be related to this title too. Otherwise, the customers will leave your site immediately, which can adversely affect your search engine ranking.

If you are able to provide what a visitor is looking for, it can help you to give a better experience for them thereby increasing the customer retention rates.

Attract Your Visitors Using “AIDA”

You might be familiar with “AIDA” in your marketing classes. It stands for attention, interest, desire, and action. You should funnel your customers using these strategies. You should be able to grab the attention of a visitor, spike their interest, create a desire in them, and finally persuade them to take the desired action in your website. You have to improve e-commerce SEO strategies to make sure that you are able to maintain a better customer retention rate using these tactics.

Connect With Your Visitors Using Social Media Platforms

It is important for all businesses to maintain their social media presence, especially for e-commerce sites. Different platforms like Facebook, Twitter, LinkedIn, Instagram, etc. can help you stay connected with your customers thereby increasing brand awareness and trust among them.

Better User Experience

Providing a great user experience is a significant factor that plays an important role in increasing customer retention rates. You should have a well-structured site that can facilitate easy navigation and understanding for visitors. In addition to this, make sure that there are no broken links and irrelevant content in your pages.

SEO marketing can be a great help for e-commerce sites to maximize their customer retention rates. The SEO strategies mentioned above will help you to retain your customers. They can also be useful for you to attain new customers easily.

Some Free Tools For SEO

SEO Marketing
SEO Marketing

Search Engine Optimization is a method used to increase traffic to websites. With the help of SEO, any person can increase the visibility of their websites on a search engine. Due to the increase in the number of internet users, the demand for SEO marketing is also increasing. Some people are using SEO to stay in line with new trends like voice search and Artificial Intelligence. You can also enjoy the benefits of SEO without a huge investment. Some of the best and free SEO tools available on the internet are as follows.

Google Analytics

It is one of the most useful tools necessary for every digital marketer using SEO to boost their business. This tool is important for an SEO operator because it gives valuable data about different websites including traffic and location demography. With this tool, digital marketers can identify the path to improve the visibility of websites. It also helps in identifying potential customers. 

Answer The Public

It is a necessary tool for content creators because it gives an overview of the most trending queries raised by the public. By entering a keyword, the content creators can find the most popular and recent discussions made on the topic. It can help the user to find the best topic and also help them to evaluate their writings. It will also help the user to identify the taste and preference of their potential readers. It can be called a research tool because it helps the writers to easily identify the requirement of the public.

MozBar

It is a free toolbar that can work with the Google Chrome web browser. This toolbar will allow the user to access the Domain Authority Scores of any website. The page analysis feature included in this toolbar will help you to explore elements in a webpage like markup, page title, etc. In short, it is a tool that can be used to make the best SEO research.

SEMrush

It is one of the best free keyword research tools available on the internet. This tool can be used to identify different keywords and their ranks on a website. It also gives information like the place of a keyword in the SERPs and the traffic trend of a keyword. It helps you to identify the trending keywords you can make content that is rich in these keywords.

The above mentioned are some of the free tools available on the internet that can be used for SEO procedures. If you are having enough money, you can also purchase the paid versions of these tools.

3 Critical SEO Errors In E-commerce Websites

SEO Errors In E-commerce Websites
SEO Errors In E-commerce Websites

Listing hundreds and thousands of products on your e-commerce website does not assure you stable search engine traffic all the time. Optimizing e-commerce websites for SEO is not an easy task like some may think it is. With numerous products being displayed across multiple pages of your website, you can expect many problems that complicate e-commerce SEO operations.

Here are some common SEO errors in e-commerce websites.

Non-Unique Titles

Duplicated title tags can affect the ranking of e-commerce websites adversely. Uniqueness is a basic requirement but it seems like many have begun ignoring the requirement. If you are selling multiple items of the same brand or same type of item of multiple brands, maintaining the uniqueness of titles becomes a tough job.

Instead of single keywords, online shoppers mostly type in keyword phrases. You could use a formula that will work well: Brand-Model-Item type.

Not Adding Product Reviews

About 70% of buyers check product reviews before making a buying decision. What this indicates is that you might be missing out on a large percentage of your audience by not providing product reviews on your website. Review pages reach on top of search results more easily when compared to product pages.

Here are the features of product reviews from customers.

  • When you accept product reviews from customers, you are in fact, getting unique content for free. After all, creating unique content is not an easy job and a product review is a beneficial tool.
  • It keeps the product pages live that improves the search engine rankings. The frequency of updating the website has a direct impact on search engine ranking. The more frequently you update the contents on the website, the better is your ranking.

No Product Description

Not many online stores make this mistake. It is usually made by online gift stores and clothing stores. If the textual description of products is lacking in your e-commerce website, the chances for it being in the top 10 of search inquiries are quite less.

The uniqueness of the content you add as a product description is critical in determining your search engine rankings. Keep the following things in mind while writing product descriptions:

  • Do not copy content added to other websites. Search engines may penalize you for the action.
  • Ensure that you write quality content to help your customers make the right buying decisions.
  • Keep track of the word count in the description. Too much content is not going to do any good.

Avoiding all these possible errors helps you build a well-performing e-commerce website.

Topping The List Of Best SEO Companies

Top Rated SEO Companies
Top Rated SEO Companies

Are you in a dilemma of starting an SEO company and balancing the inflows and outflows? This ultimate guide will help you secure the top-most spot in the list of top rated SEO companies of this industry. Let us begin by analyzing the common misconceptions associated with SEO enterprises.

Common SEO Misconceptions

Being an amateur, you are not expected to master all the aspects of running a high-end SEO company in a fortnight. Therefore, if you are thinking about starting an SEO company or you are currently presiding one, it is best if you have an experienced workforce to support to. If you stubbornly believe that it is a one-man-show, I am afraid you are going to be disappointed with your financial statements. The following are the common misconceptions about SEO companies.

Being An SEO Pundit Isn’t A Necessity

As the owner of SEO business, you are expected to be a know-it-all. This is not always a necessity and it makes this a mere misconception. However, staying informed about at least a few of the concepts about successfully conducting an SEO business will help you take down difficult clients without fearing hiccups. The more in-depth solution you can provide the client with, the more convinced they will be.

The Need For An In-House Team

Has your SEO firm commenced its operations recently or have you been assigned an extremely challenging project that calls for an efficient workforce? Don’t be impulsive and go on some random hiring spree! There is a possibility that you may be spending excessive money on employees who will have to sit idle after the completion of the challenging project mentioned above. If you find yourself in such a situation, always remember to resort to white hat SEO!

Understanding White Hat SEO

White hat SEO includes practices or techniques that will ultimately result in improved search rankings on SERP. As you already know, a favorable ranking in the search engine result page (SERP) is one of the factors that will decide how successful your business is going to be in the years to come. There are several agencies that are famed at providing these services. Moving on let us discuss the potential clients of top rated SEO companies.

Client Categorizations

Explained below are the potential clients who are in search of agencies dealing with optimization services.

Clients Having Local SEO Requirements

Ever since Google offered local search results, the number of companies that feel the need for local SEO requirements have been on the rising trend. Out of these clients, a good majority of them are currently dealing with business relating to tangible goods as well as services. The ideal way to fulfill the need for optimization is to outstrip Google at the time of SERP. The clients can easily do this by recurrently making changes in the company website so that it will always remain as the first item of the search results.

Clients Having E-Commerce Requirements

Several entrepreneurs of today are dealing with tangible products and therefore, having an online presence is inevitable for the business to meet the projected business figures. Regardless of the nature of the outcome, several classes of potential customers prefer online shopping these days. Therefore, it is evident that SEO companies have a truly promising future. Due to the immense competition existing in the E-Commerce industry, there is a need for the company’s products to appear on the first page of the search results. Thus, SEO companies come into the picture and save the day!

Clients With Publications Requirements

With the augmented use of the internet these days, most of the publications these days are now focussing on making the transition. They are seen to be transitioning from the regular papers to digital journals that can be accessed online. For earning income, such publications are focussing on online ad campaigns. Due to the high rate of competition, there is a requirement of pushing high-quality content online daily. This is where the SEO companies step in and provide their services.

A Client With Small Business Units

To lure potential customers to sign up for the services of a company, they are required to upload fresh content online daily. This is thumb rule in the case of both big and small businesses. However, it is more important in the case of small businesses as online promotion of the services offered by such companies is the only way in which they are initiating promotional campaigns.

Clients With Other Businesses

As you already know, there is a rapid growth in the number of potential customers who are accessing the internet in the present era. This makes the internet, the best platform to promote numerous businesses as well as services. It is due to this reason that, a majority of the business enterprises are working hard to make their presence known across the globe, with the help of the internet.

What Is The Importance Of Voice Search In Ecommerce?

Ecommerce SEO
Ecommerce SEO

Ecommerce has revolutionized the shopping patterns of people by bringing them to a common online platform where they can shop at the comfort of their homes. Voice search feature has taken ecommerce business steps further by making shopping easier than ever.

Features Of Voice Search

Let us take a look at the important features of voice search.

Voice Search Has A Smart Algorithm

One of the initial introductions of machine learning in the market, voice search is an extension of AI. Its smart algorithm learns the habits and needs of the users and enables the ecommerce SEO specialists to target the customers based on their susceptibility and impulsive buying behavior, thereby transforming the dimensions of customer relationship management.

Although voice search has simplified online shopping, it should be noted that relying completely on it is not a practical idea.

Voice Search Is Many Times Faster Than Searching By Typing

When you compare the speeds of the query you make on the internet by typing in the keywords and searching by voice, you can easily find that the search is quicker with voice. When voice search may be able to process about 100 words in a minute on average, the number of words that can be typed in a minute is between 30 and 35.

Voice search increases your convenience because you can search for products on the ecommerce website, all the while doing your daily chores. However, Ensuring the accuracy of voice search is a major challenge for developers.

Voice Search Will Bring Changes To Branding

Marketing is based on the perceptions of brands in the minds of people. With the advancements in voice technology and the growing influence of voice search, branding will not remain merely visual anymore. They will be heard like they are seen.

Synonymous and popular brands will be listed in the first page when you search it using voice.

It Enables The Users Make Better Use Of Multi-Purpose Devices

Devices that allow voice search comes with various functionalities. Using voice search, the customers can navigate around these features at the same time they are shopping online.

According to a recent report, shopping based on voice search is expected to cross $40 billion in 2022. With an expanding user-base, the influence of voice search is only going to increase in the coming years.