Tactics To Make Your WordPress SEO Better

WordPress SEO
WordPress SEO

Implementing basic SEO for your site will not alone suffice. You must implement all the things your rivals do. How to tell whether you are doing so? How to be aware that you utilize all the available resources, besides doing that? You may do this in many different ways, and this includes competitor research.

It is a must to research rivals to know what they implement off-site and on-site, and how they do so. Beyond that, some basic things are there for you to do for the WordPress SEO strategy of yours. After doing these, you can take some advanced steps to improve that strategy, such as the following.

Tracking Conversions With UTM Parameters

Lacking data or having inappropriate data, is perhaps the worst possible scenario in SEO. Do you have to confirm that you do not face the above situation? If yes, it would be a good idea to add the parameters to the links you use to advertise.

Do you utilize links on social networking websites, or URLs somewhere else with an SEO campaign attached? If yes, you would wish to utilize the parameters in those links. The links should have the data required for website conversion tracking. The above move would aid you in tracking conversions.

Resolving Indexing And Crawling Problems Regarding Duplicate Web Content

This perhaps appears to be a fundamental problem, but at its heart, it is not that basic. If you own a site with 1,000 webpages having duplicate content problems, finding all of these could be difficult. It could be more of a chore for a person without great SEO experience.

When suspecting that your online site is rife with the said issues, perform the following audits. A web content audit for finding duplicate offsite and onsite content, plus a technical one to determine how the content causes the issues. During the former audit, use a website crawler to extract your site data, and then find the content thereof.

Optimize The Site Speed

The speed has been among the many different Google ranking factors since 2010. Nowadays, a webpage should load in 2 seconds or so to rank as high as possible. The quicker it loads, the better it would be for a commercial website. Optimizing the images you use for the site will help to make it load faster. There exist several other advanced optimizations to do for your site.

Why Keyword Research Is Important For Your Ecommerce Site?

Ecommerce SEO
Ecommerce SEO

Choosing the right keywords is important when you implement ecommerce SEO strategies for your site. Keywords are one of the important factors that can have a positive impact on your search engine ranking. Your site should have relevant keywords in it so that the search engines will display your site on its results page when a user searches for that keyword. Hence, you should give great importance to keywords so that your ecommerce site will get relevant queries from users.

Keyword Research For Ecommerce SEO

When conducting keyword research for your ecommerce site, there are two strategies you can follow. The first one is to find keywords on your own with the help of different keyword research tools. The second strategy is to spy on the keyword of your competitors. Both these strategies are important when finding keywords for your site.

There are some factors that you have to take into account when choosing keywords to work for your ecommerce sites. Some of them are listed below:

Search Volume

It is the number of searches a specific keyword gets within a given timeframe. You can find the search volume with the help of different keyword research tools that are available on the internet.

If the search volume is high, it means that a lot of people are searching on the internet for this specific term. So make sure to include relevant keywords with good search volume in your site. Adding relevant keywords will help to get a high search engine ranking thereby increasing your site traffic and conversions.

Keyword Difficulty

It is an important metric that helps you understand how difficult it would be to rank in the search engine result pages for a specific keyword. If the keyword difficulty is high, then it will be very hard to rank your site in top positions for that keyword, i.e., you will have a large number of competitors who are well-established and who tops the list. In this situation, you will have to implement strong and effective SEO strategies that can help to get better search engine ranking.

Search Relevance

Just stuffing your site with keywords that have good search volume is not enough for getting high ranks. You should ensure that the keywords you use are relevant to your website and the niche of your business. Search engines display websites on their results page based on their relevancy and so selecting keywords that clearly define your site is important for SEO marketing.

The keyword is an important factor that you have to consider when implementing ecommerce SEO strategies. The above factors can be useful for you when doing keyword research.

How To Optimize Your Ecommerce Site Structure

Ecommerce SEO
Ecommerce SEO

Optimizing site structure is an important part of ecommerce SEO. Your site should be user-friendly. Also, it should enable the search engine bots to easily crawl your site. This is important for achieving good search engine ranking. Hence, optimizing the structure of your ecommerce site is essential. 

The Importance Of Site Structure

A good site structure can provide a wide array of benefits for your ecommerce site. The structure of the site can have a great impact on the speed with which the site loads. A neatly designed site will need fewer code resources (like javascript, and CSS, etc.) and it will make fewer requests for loading. So the load speed will be high, which can be beneficial for providing better customer experience and improved search engine ranking. 

Also, a better site structure can be useful for boosting conversions, as it can help to provide maximum customer satisfaction. If the site structure is easy to access, then your customers will be able to find the things they need easily. This can help to increase conversions and promote profit generation. 

Optimizing your site structure must be done one step at a time. If you are planning to improve your site structure for SEO marketing, then the following steps can be useful for you. 

Create A Structure, Based On Hierarchy 

There should be a hierarchical structure for your ecommerce site. Also, there should be no more than three hierarchical levels. The first level should be the home page of your site which should be followed by main categories. The final level should be the products page. This can help create a neat structure for your site which can be easily understood by the users and the search engines. 

Create A Menu Which Replicates The Site Structure 

Having a menu on your page can help your users to easily navigate between different pages. Also, it can be useful for selecting a particular category directly without having to scroll through other categories. 

Try To Create Separate Menus For Mobile And Desktop

A lot of users will be accessing the site using their mobile phones. Hence, the site should be mobile-friendly too. The desktop menu won’t fit the mobile screen thereby creating inconvenience for the users. So create separate menus for desktops and mobile phones so that your site can maintain great versatility. 

Having a good site structure is crucial for ecommerce sites. Hence, if you are trying to boost your site traffic and create more conversions, then make sure to optimize your site structure.