Generating or building leads is the purpose of
all forms of search engine optimization strategies. Anyhow, there exist some
differences between search engine optimization for usual website lead
generation and SEO for an
ecommerce site. Experts in the industry describe the former simply as
‘lead generation SEO’. It works by building leads in such a manner which will make
those potential customers consider the related business the first possible
option for an item or service. Here, we will explain this with an example.
In SEO for lead generation, digital marketers
promote an entity in a manner that makes it the first manufacturer that people
associates with an item or service. You might regard many brands as the finest
ones for a certain service, such as Spotify for audio streaming, and Netflix
for video content streaming. These have been capable of generating their reputation
as the world’s finest streaming brands through top services and marketing.
Many brands are direct rivals of others; retailers,
restaurants and more businesses often gain customer trust, but how do they do
it? Ecommerce website SEO causes the first, hurried interaction between customers
and a brand. It introduces many customers to an entity or brand.
People often google keywords such as ‘best
restaurants near me’ or ‘clothing stores near me’, and the results they see will
be related to ecommerce SEO.
Conversely, SEO for lead generation enables you to fully relate the image of a
brand to the best receivable things. These things may not necessarily be
products alone, but they can also be services and experiences.
The process of SEO for lead generation is more
about nurturing an association with customers. It has little to do with creating
a rushed buying decision. Therefore, customers will not be inclined to look for
an offering, i.e., service or product, on Google. Through a solid brand image,
an entity can create its presence in the minds of customers always.
Thanks to this sort of SEO, customers can buy your
offering without you having to remind them that your entity ranks first on SERP.
For instance, when a lead should have their pool maintenance done, they will
contact the related business and tell it to return for a month-wise service. In
that case, the already established association will mean that they will not
have to check which business ranks on the first page of Google search results.
Digital marketing has taken over
traditional marketing strategies over the years. More and more businesses are
realizing the advantages of SEO
marketing and other digital marketing activities. If you decide to hire
an eCommerce SEO
agency for your business, you have taken your first step towards success.
Hiring an SEO agency requires a
lot of homework. The agency will be working with you for a significant
time-period and devise several SEO strategies for your business. Therefore, you
should be thorough in the hiring process.
Here are some of the important
tips for choosing the right SEO agency for your business.
Figure Out Your SEO Goals First
Before you look for an SEO
agency, you should figure out which areas of your online presence need
improvement or whether you need a new website. Once you figure out your SEO
goals, it will be easier to single out the best SEO company that can fulfill
Collect Relevant Information
Once you select an SEO agency
that might be best suited for your business, you should gather all the relevant
information on the agency before you hire them. You need to look into online
reviews, customer testimonials, case studies, etc. Look into each testimonial
and review to find out whether the agency is on top of the current SEO trends.
Identify The SEO Techniques They Use
Before you hire an SEO agency,
you should ask to see the numbers of SEO performance indicators. This will help
to identify whether the company is good at what they are doing. Most of the
reputable SEO agencies measure the campaign result that will allow them to
refine their SEO strategies for obtaining optimal results.
Set Your SEO Budget
Many business owners make the
mistake of involving in services they cannot afford. Therefore, it is better to
set your SEO budget beforehand while choosing an SEO agency. Ask for the
package deals and the price range before you make a decision. If you want to
select a package deal, look at your SEO goals, and check if the package is
right for you.
Arrange A Meeting
If you finalize an SEO agency for
your business, it is important to arrange a meeting with them before hiring for
your business. This will help you to connect with the entire team that will
work with you. Having a meeting beforehand will help to make them understand your
SEO goals and it also provides an opportunity for the agency to exhibit some of
when combined with a smart phone opens up a world of opportunities. There
aren’t things that you cannot do when you have this trusty little device in
your pocket. You needn’t carry a foldable map or a compass anymore to find your
way; you have your cell phone to help you out. You needn’t carry a music
player, a calculator, and a diary filling up your bag to the brim. Instead, you
only need to carry this sleek device that weighs a little less than 200g- no
more than an adult hamster if you may say.
issue arises the minute your phone loses the connection to the nearest cell
tower. Your cell signal icon on the top corner of your screen looks empty and
the effects of having a weak reception are immediately felt. Your phone takes
longer to download and upload data, and it seems as though you can’t get
anything done. Your calls sound bad and you strain to hear what the person on
the other end of the line is saying.
If there is a way, a foolproof way of getting around this problem then it is using a cell phone repeater.
A cell phone booster
or repeater acts as a point of contact between your phone and the nearest cell
tower. Now you may ask as to why that is needed. The explanation behind that is
the signal from the cell tower traverses distance which drops its strength. The
reduction in strength also happens when there are obstructions such as hills,
trees or man-made structures like buildings in the way. Even the construction materials
of your building contribute to weakening the signal.
repeater captures this weak signal and boosts it. The capturing is done by an
external antenna that is kept at an elevated spot, and free from obstacles
around it. The captured signals are then boosted using an amplifier, and then
the boosted signals are broadcasted using an internal antenna. The boosted
signals are then used by your phone or many other phones.
Most of the
issue that comes with slow internet speeds and terrible voice quality are as a
result of weak signal strength and using a mobile repeater helps you go past
that problem. The result is a steady signal, faster net speeds and better voice
quality. You can hear with crystal clear clarity what is being said on the
other end of the line and most of your reception woes will be silenced.
The website is a
significant part of online stores, as it is the key factor that is responsible
for attracting customers. Hence, it is important for you to optimize the website
structure for ecommerce
SEO. The site structure should be easy to understand for search engine
crawlers and users. In addition to this, it should be easy to navigate and should
serve its purpose. The site should be able to attract more customers and make
conversions. Optimizing the website structure of ecommerce stores is an
important part of SEO
Site Structure And Ecommerce SEO
The site structure is
important for SEO because of different reasons which are mentioned below:
It Helps Search Engines To Understand The Content
A better website
structure will make it possible for search engine crawlers to easily understand
the content of your site. This can improve your search engine ranking, thereby
increasing the visibility of your site among the potential customers. In
addition to this, it will help the search engines to list your site under the
For creating a site
structure that is easy for the search engines to crawl, it is important for you
to know how they work:
The search engines will discover your site on the internet.
They will first crawl your home page and the links from there.
The crawlers will try to understand the structure of the site for
determining how your pages are related and which page is more relevant.
Having a better site structure will allow search
engines to easily figure out how to move through your site. Otherwise, they
will be left without enough clues to know how your pages are related. This will
make it difficult for search engines to index your site based on the relevancy.
Necessary For Providing Better User Experience
Users should be able to easily find what they want on your
site. It should be easy for them to navigate through your site. The links and
other factors should be listed based on the priority so that it will be
possible for you to give a better experience to the visitors. This will also
help you to reduce the bounce rates thereby improving your ranking.
How To Create
You should arrange your site based on the hierarchy.
Add titles, subtitles, tags, etc. that will make it easy for users to
understand your site better. In addition to this, your site should be dynamic,
so that it can easily adapt to the changes.
Site structure is an important part of ecommerce SEO. Having a
better site structure will make it easy for search engines to understand your
site and it can also be beneficial for providing a better user experience. This
can help you to attract more customers and generate more revenue.
retention is as important as acquiring new customers for businesses, especially
for e-commerce sites. Loyal customers are a great asset that has the potential to
generate huge revenue. Therefore, it is important for you to focus on customer
retention along with attracting new customers.
SEO marketing can be a great
aid for e-commerce sites to maximize customer retention. Therefore, we are
listing some of the best SEO strategies that can help you to persuade your
customers to come back to you. These strategies will help you to leverage the
potential of SEO for attaining great customer retention rates along with better
customer acquisition rates.
Make The Titles,
Subtitles, And Content Relevant
It is important
for you to provide what the customers are looking for. Therefore, make your
titles, subheadings, and content relevant. Google and other search engines will
list you based on relevancy. First, you have to ensure that there is a strong
correlation between your titles and the content. A customer will be coming to
your site seeing the Meta title that you have given in the search engine
results page (SERP). Therefore, the content in your site should be related to
this title too. Otherwise, the customers will leave your site immediately,
which can adversely affect your search engine ranking.
If you are able
to provide what a visitor is looking for, it can help you to give a better
experience for them thereby increasing the customer retention rates.
Your Visitors Using “AIDA”
You might be
familiar with “AIDA” in your marketing classes. It stands for attention,
interest, desire, and action. You should funnel your customers using these
strategies. You should be able to grab the attention of a visitor, spike their
interest, create a desire in them, and finally persuade them to take the desired
action in your website. You have to improve e-commerce SEO strategies to make sure that you are able
to maintain a better customer retention rate using these tactics.
With Your Visitors Using Social Media Platforms
It is important
for all businesses to maintain their social media presence, especially for e-commerce
sites. Different platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
can help you stay connected with your customers thereby increasing brand
awareness and trust among them.
Providing a great
user experience is a significant factor that plays an important role in
increasing customer retention rates. You should have a well-structured site
that can facilitate easy navigation and understanding for visitors. In addition
to this, make sure that there are no broken links and irrelevant content in
SEO marketing can be a great
help for e-commerce sites to maximize their customer retention rates. The SEO
strategies mentioned above will help you to retain your customers. They can
also be useful for you to attain new customers easily.
Engine Optimization is a method used to increase traffic to websites. With the
help of SEO, any person can increase the visibility of their websites on a
search engine. Due to the increase in the number of internet users, the demand
for SEO marketing is also increasing. Some people are using SEO to stay in line
with new trends like voice search and Artificial Intelligence. You can also
enjoy the benefits of SEO without a huge investment. Some of the best and free
SEO tools available on the internet are as follows.
It is one
of the most useful tools necessary for every digital marketer using SEO to
boost their business. This tool is important for an SEO operator because it
gives valuable data about different websites including traffic and location
demography. With this tool, digital marketers can identify the path to improve the
visibility of websites. It also helps in identifying potential customers.
It is a
necessary tool for content creators because it gives an overview of the most
trending queries raised by the public. By entering a keyword, the content
creators can find the most popular and recent discussions made on the topic. It
can help the user to find the best topic and also help them to evaluate their
writings. It will also help the user to identify the taste and preference of
their potential readers. It can be called a research tool because it helps the
writers to easily identify the requirement of the public.
It is a
free toolbar that can work with the Google Chrome web browser. This toolbar
will allow the user to access the Domain Authority Scores of any website. The
page analysis feature included in this toolbar will help you to explore
elements in a webpage like markup, page title, etc. In short, it is a tool that
can be used to make the best SEO research.
It is one
of the best free keyword research tools available on the internet. This tool
can be used to identify different keywords and their ranks on a website. It
also gives information like the place of a keyword in the SERPs and the traffic
trend of a keyword. It helps you to identify the trending keywords you can make
content that is rich in these keywords.
mentioned are some of the free tools available on the internet that can be used
for SEO procedures. If you are having enough money, you can also purchase the
paid versions of these tools.
Listing hundreds and thousands of
products on your e-commerce website does not assure you stable search engine
traffic all the time. Optimizing
e-commerce websites for SEO is not an easy task like some may think it
is. With numerous products being displayed across multiple pages of your
website, you can expect many problems that complicate e-commerce SEO
Here are some common SEO errors in
Duplicated title tags can affect
the ranking of e-commerce websites adversely. Uniqueness is a basic requirement
but it seems like many have begun ignoring the requirement. If you are selling
multiple items of the same brand or same type of item of multiple brands,
maintaining the uniqueness of titles becomes a tough job.
Instead of single keywords,
online shoppers mostly type in keyword phrases. You could use a formula that
will work well: Brand-Model-Item type.
Not Adding Product
About 70% of buyers check product
reviews before making a buying decision. What this indicates is that you might
be missing out on a large percentage of your audience by not providing product
reviews on your website. Review pages reach on top of search results more
easily when compared to product pages.
Here are the features of product
reviews from customers.
When you accept product reviews from customers,
you are in fact, getting unique content for free. After all, creating unique
content is not an easy job and a product review is a beneficial tool.
It keeps the product pages live that improves
the search engine rankings. The frequency of updating the website has a direct
impact on search engine ranking. The more frequently you update the contents on
the website, the better is your ranking.
No Product Description
Not many online stores make this
mistake. It is usually made by online gift stores and clothing stores. If the
textual description of products is lacking in your e-commerce website, the
chances for it being in the top 10 of search inquiries are quite less.
The uniqueness of the content you
add as a product description is critical in determining your search engine
rankings. Keep the following things in mind while writing product descriptions:
Do not copy content added to other websites. Search
engines may penalize you for the action.
Ensure that you write quality content to help
your customers make the right buying decisions.
Keep track of the word count in the description.
Too much content is not going to do any good.
Avoiding all these possible
errors helps you build a well-performing e-commerce website.
Are you in a
dilemma of starting an SEO company and balancing the inflows and outflows? This
ultimate guide will help you secure the top-most spot in the list of top rated SEO companies
of this industry. Let us begin by analyzing the common misconceptions associated
with SEO enterprises.
Common SEO Misconceptions
amateur, you are not expected to master all the aspects of running a high-end
SEO company in a fortnight. Therefore, if you are thinking about starting an
SEO company or you are currently presiding one, it is best if you have an
experienced workforce to support to. If you stubbornly believe that it is a
one-man-show, I am afraid you are going to be disappointed with your financial
statements. The following are the common misconceptions about SEO companies.
Being An SEO Pundit Isn’t A Necessity
As the owner
of SEO business, you are expected to be a know-it-all. This is not always a
necessity and it makes this a mere misconception. However, staying informed
about at least a few of the concepts about successfully conducting an SEO
business will help you take down difficult clients without fearing hiccups. The
more in-depth solution you can provide the client with, the more convinced they
The Need For An In-House Team
Has your SEO
firm commenced its operations recently or have you been assigned an extremely
challenging project that calls for an efficient workforce? Don’t be impulsive
and go on some random hiring spree! There is a possibility that you may be
spending excessive money on employees who will have to sit idle after the
completion of the challenging project mentioned above. If you find yourself in
such a situation, always remember to resort to white hat SEO!
Understanding White Hat SEO
White hat SEO
includes practices or techniques that will ultimately result in improved search
rankings on SERP. As you already know, a favorable ranking in the search engine
result page (SERP) is one of the factors that will decide how successful your
business is going to be in the years to come. There are several agencies that
are famed at providing these services. Moving on let us discuss the potential
clients of top rated SEO companies.
below are the potential clients who are in search of agencies dealing with
Clients Having Local SEO Requirements
Google offered local search results, the number of companies that feel the need
for local SEO requirements have been on the rising trend. Out of these clients,
a good majority of them are currently dealing with business relating to
tangible goods as well as services. The ideal way to fulfill the need for
optimization is to outstrip Google at the time of SERP. The clients can easily
do this by recurrently making changes in the company website so that it will
always remain as the first item of the search results.
Clients Having E-Commerce Requirements
entrepreneurs of today are dealing with tangible products and therefore, having
an online presence is inevitable for the business to meet the projected
business figures. Regardless of the nature of the outcome, several classes of
potential customers prefer online shopping these days. Therefore, it is evident
that SEO companies have a truly promising future. Due to the immense
competition existing in the E-Commerce industry, there is a need for the
company’s products to appear on the first page of the search results. Thus, SEO
companies come into the picture and save the day!
Clients With Publications Requirements
augmented use of the internet these days, most of the publications these days
are now focussing on making the transition. They are seen to be transitioning
from the regular papers to digital journals that can be accessed online. For
earning income, such publications are focussing on online ad campaigns. Due to
the high rate of competition, there is a requirement of pushing high-quality
content online daily. This is where the SEO companies step in and provide their
A Client With Small Business Units
potential customers to sign up for the services of a company, they are required
to upload fresh content online daily. This is thumb rule in the case of both
big and small businesses. However, it is more important in the case of small businesses
as online promotion of the services offered by such companies is the only way
in which they are initiating promotional campaigns.
Clients With Other Businesses
already know, there is a rapid growth in the number of potential customers who
are accessing the internet in the present era. This makes the internet, the
best platform to promote numerous businesses as well as services. It is due to
this reason that, a majority of the business enterprises are working hard to
make their presence known across the globe, with the help of the internet.
Ecommerce has revolutionized the
shopping patterns of people by bringing them to a common online platform where
they can shop at the comfort of their homes. Voice search feature has taken
ecommerce business steps further by making shopping easier than ever.
Features Of Voice
Let us take a look at the
important features of voice search.
Voice Search Has A Smart Algorithm
One of the initial introductions of
machine learning in the market, voice search is an extension of AI. Its smart
algorithm learns the habits and needs of the users and enables the ecommerce SEO specialists
to target the customers based on their susceptibility and impulsive buying
behavior, thereby transforming the dimensions of customer relationship
Although voice search has
simplified online shopping, it should be noted that relying completely on it is
not a practical idea.
Voice Search Is Many Times Faster Than Searching By Typing
When you compare the speeds of
the query you make on the internet by typing in the keywords and searching by
voice, you can easily find that the search is quicker with voice. When voice
search may be able to process about 100 words in a minute on average, the
number of words that can be typed in a minute is between 30 and 35.
Voice search increases your
convenience because you can search for products on the ecommerce website, all
the while doing your daily chores. However, Ensuring the accuracy of voice
search is a major challenge for developers.
Voice Search Will Bring Changes To Branding
Marketing is based on the
perceptions of brands in the minds of people. With the advancements in voice
technology and the growing influence of voice search, branding will not remain
merely visual anymore. They will be heard like they are seen.
Synonymous and popular brands
will be listed in the first page when you search it using voice.
It Enables The Users Make Better Use Of Multi-Purpose Devices
Devices that allow voice search comes
with various functionalities. Using voice search, the customers can navigate
around these features at the same time they are shopping online.
According to a recent report,
shopping based on voice search is expected to cross $40 billion in 2022. With
an expanding user-base, the influence of voice search is only going to increase
in the coming years.
As the invisible
virus seems to inch ever more closer into our societies and putting a halt to
our daily activities, businesses small, mid-sized and large are being put in a
challenging spot to continue being relevant . Resources have started to shift,
and this is leading to mass layoffs and budget cuts. Funny enough, one such
department that feels the heat early on is that of marketing. The simple logic
goes, why even push forward and create awareness for our services when the
world is not even looking?
owners don’t understand is that, doing this is like intentionally burrowing a
hole in the ship that sinks it. We will tell you why online marketing and SEO services must be
your number one concern in the time of crisis. Read on…
The Search Trends Are Only Growing And Not Declining!
Most of the
world is shut indoor, lying on the couch lazily. The more productive amongst us
might pursue a lost hobby like gardening or read a book. But a mighty chunk of
them is going to be spending more time on their devices. There is more
consumption and more streaming of content; more online purchases and longer
online presence by an individual user.
Even if people
are not purchasing your goods and not availing your services immediately, it doesn’t
mean they will never do it. You are basically priming your target audience to
see more of you, and enabling them to be more engrossed with what your business
does. You are repositioning your SEO marketing content and conducting research to better
understand what your audience will like and buy!
So when the
gates finally do open, and they will; people are going to avail you more!
Time To Focus On Organic Growth
In the time that
we are slowly inching towards a possible recession, search engine marketing and
pay per click advertising are to take a back seat. Advertising channels like
paid search and paid social media endorsements will begin to feel the
ramifications of a constricting budget.
This is time
when you should be holding the card very close to your chest and focus more on
quality content driven SEO growth. Remember, you need to start playing the long
If you are
availing the services of a third party SEO agency then the trend of potentially
reinvesting the spent budget to something else, will help mitigate the impact
and help strengthen the SEO relevance of the brand.
The Final Note
When the dust
settles and brands begin to surface again, your visibility and online presence
will be more than ever! Make sure to act ‘SEO wise’ now, so that you can reap
the rewards later.