Importance Of SEO For Your Online Business

Search engine optimization, or SEO, is a subset of digital marketing. It is essential for the success of any types of businesses in this modern digital era. SEO helps you to make your website and helps to improve the traffic on your website.

The main goal of Search Engine Optimization is to make your website fast, robust and rank higher in search engine results. This ensures a better conversion rate by bringing a lot of new potential customers to your website.

SEO offers a lot of benefits to online businesses and we will look at each of those benefits of SEO in this article.

Better User Experience

Search Engine Optimization will lead to a better user experience. You can provide your website visitors with relevant information on your products and services, related photos and videos, etc. You can make your website easy to navigate or make it mobile-friendly. All these will lead to better user experience and customer satisfaction.

Lowers Advertising Costs

SEO helps your website to achieve higher rankings in search results. When you have top rankings, you don’t need to advertise your website or pay per click. This significantly reduces your advertising costs. As long as the internet users continue to click your website link, you will stay on top of the search results.

Builds Credibility

If your website has higher rankings in the search results, the customers get an idea that you are a top player in the industry. It shows that your products and services are popular among people and this increases your credibility.

Increases Brand Awareness

People usually trust a brand when it appears in the top positions of search results. Therefore, you need to invest in SEO for gaining top rankings in the search engine result pages and build brand awareness. SEO makes sure that your product is found by search engine sites through organic search.

Increase Conversion Rates

SEO improves the user experience of your website and makes it compatible with mobile and tablet devices. This leads to an increased number of visitors on your website and the majority of them are likely to become your customers or subscribers.

Improves Website Speed

If your website does not have enough speed, it will affect your rankings. There will be a 4.3% drop in your sales if you have a two-second load time delay for your website. Speed matter in customer satisfaction, Search Engine Optimization reduces the load time delay of your website and increases its speed.

More and more businesses are turning to SEO for better marketing strategies for their business. Falcon Marketing in Los Angeles offers better digital marketing services including SEO and helps your business to grow.

Which Factors Are Worth Considering During Web Designing?

If yours is a business that operates online then you will already know the relation between website design and SEO services. However, let me be clear on one thing and that is, SEO or Search Engine Optimization ideally must be built-in rather than added later to your website designing process. In the universe of digital marketing, your website acts as the face of your company which you have built from scratch with blood and sweat.

This being said, typically the thought of SEO or opting for reliable SEO services doesn’t catch your attention until after you have built a website or worst-case scenario, rebuilt your website. SEO should not be treated like some Band-Aid to be put on your website in case it needs plastering. On the contrary, it must be treated as one of the fundamental requisites if you wish to rule the industry. Let us discuss how this motive can be achieved?

How To Develop A Website That Is SEO-Friendly?

Let’s begin with the basics. What do you understand by an SEO-friendly website? It simply means a website that facilitates the renowned search engines to read and explore your website; every single webpage of it. To achieve this, your website must primarily be made visible to the result pages of these search engines. Now is the time when SEO comes into the picture. Building a website that is SEO-friendly needs thorough planning and an organized approach. So where to start? Read on to find out. 

What Are The Fundamentals Of Website Designing?

It essentially has three core components and they are discussed as under.

1. Domains

At present, you may be using example.com as your primary domain plus you may have other domains as well. It is very important that the domain names which you use bear a close resemblance to the business you are conducting. One of the common notions about domain names is that businessmen feel the need to include their keywords in their domain names. Up to an extent, it does offer some help to the business but since the prime focus must be at the rest of the world; this is not a sensible thing you are doing.

2. Hosting

Hosting is also equally important. If the website you are designing or have designed earlier is slow, you will be left with nothing but unhappy customers. You must take the necessary steps to turn the situation to favor you and you must also keep your potential customers in mind. Move your location to your audience’s location and be quick in doing so. 

3. CMS

Short for Content Management System, the choice of CMS is an important factor that will decide the success of your business. It is always best to choose a CMS to comply with your situation and your businesses as well; rather than blankly opting for the one which your web company suggested according to their convenience and compatibility. 

How Can Crawling And Accessibility Help?

The search engine must be able to freely crawl the website you have created and thoroughly understand what business you are carrying out plus in which location you are running your business. For doing so, there are two important things to be considered and these are discussed as under.

1. Indexation

Your potential customers who are visiting your website must be able to read and understand the contents of your webpage. How can this be made possible? It is simple; just keep it text-based. Refrain from images, flash or even videos. There are numerous tools available online to enhance the textual contents of your website and make it presentable and appealing to the target audience. The utmost important thing to be kept in mind is that the contents of the website must bear a close resemblance to what your business is doing in the real world. 

2. Link Structure

If you wish to index the contents of your website beyond your homepage, you will necessarily need internal links so that the search engines can crawl your businesses website. You can make use of your primary navigation, XML Sitemap tools, search engine directives, etc to do the trick. Another useful tool is Screaming Frog; it can offer some serious help.  

How Can A Mobile-Friendly Design Help?

Nowadays the use of mobile phones is increasing rapidly. With the advent of smartphones, people can access the internet from anywhere around the world and anytime they want to. This being said, developing a website that can be accessed through a smartphone is very important. This will be beneficial for your business as well. 

How Can Page Speed Assist?

In the present era, speed is everything. Customers are impatient and so if the website you have designed is a slow running one, naturally you will lose out on your potential clients.

Advantages Of Search Engine Optimization For Ecommerce

Having high exposure on Google’s organic search results will potentially do more things for an ecommerce business’s website than just instant sales. The capability to lure new consumers can make or break an ecommerce business. In other words, if your business can attract new consumers, it might just succeed; otherwise, it might not. Organic search traffic can go a long way to building your revenue. Here, we will look at some ecommerce SEO benefits to give you an idea about why that is the case.

Drives Brand Awareness

Almost every ecommerce website requires SEO for more brand awareness without spending much money. Your brand site appearing in Google Answer Box or the first search engine results page could remind a customer that they have visited it before. Or else, it could be the first time they are seeing your website there.

Furthermore, some search engine users consider ranking well an endorsement that makes their possibility of clicking on a higher site listing more.

Fills Your Marketing Funnel

Your conventional marketing funnel depends on a constant inflow of new customers. Ecommerce SEO has a big impact on driving affordable and top of the funnel traffic when customers are at the phase of ‘awareness’. That said, search engine optimization also plays a part in the rest of the marketing funnel stages.

When customers come to know your product, they would then have an interest in it and the next phase is conversion. For an uninitiated, the term ‘conversion’ refers to the customer doing anything you want them to, such as buying your product. When the customer journey progression from brand awareness to consideration to conversion, their aim reflected on the keyword used changes from information-related to transaction-related. Targeting the right intent of the customer at the perfect points on your website will influence their movement to another stage, boosting the possibility of conversion.

Elevates Content

Advertising for keywords having the intent of high transaction is a sensible thing to do. But the worth of other forms of web content, like buyer guide, tutorial blogs, and usual articles, will be felt gradual. It is useful to do SEO for the said types of content. SEO can help to bring a considerable increase in web traffic at a marginal expense. It just takes the capability to optimize web content, knowledge of what users look for online, opportunity to use the right CMS software, and time.

Expands Remarketing Audience

When customers come to your website through channels such as organic search, your team of paid search marketing professionals should add cookies to that site for remarketing. After that, you can reveal display advertisements to the customers as they exit your website and progress to another marketing funnel stage. If you drive more individuals to your website, you will have a bigger remarketing audience.

Remarketing will be more sensible when you think about visits to your web content published atop the funnel. When customers navigate the internet, customers will be caused to remember that your product or service has given them something valuable.

Captures Search Traffic From Long-Tail Keywords

Less than one-third of web search queries that customers make on Google is new to the search engine. These vague one-time search phrases form part of your long tail keyword, including queries that separately drive some searches, yet in total represent almost 40% of the overall search queries. Long-tail keywords often lead to customer action at a much greater rate compared to other keywords in SEO for ecommerce.

Usually, ecommerce websites are made hierarchically with growing detail levels, so these are set up to target the long-tail keyword-based searches. For instance, a common navigation path for a women’s clothing website is this: Clothing > Women’s Clothing > Accessories > Collars > Sailor Collar. The webpages are deeper there and match a long-tail keyword such as ‘sailor collar’, but these are excessive to be targeted individually. Scalable ecommerce SEO is more important.

Improves User Experience

Having a solid user experience causes conversions to happen. SEO helps to know customers, and thereby, optimize the usability of your website, which in turn, could improve your ranking.

Keyword data makes it possible to understand the desires of customers. Shoppers want something, so they are searching. Websites fulfilling their desire faster are likelier to sell. The said data helps to understand in what way customers articulate their desire. Adding the keywords they use for searches to your website could make the experience better. For instance, if almost every user searches for ‘affordable sailor collar’, emphasizing those cheaper items could just improve usability.

Another important ranking factor, particularly for Google, is offering an excellent user experience. If numerous searchers click through to your website, and instantly go back to the SERP, Google assumes that that site is irrelevant for the corresponding search query. That customer action can negatively affect your ranking.

How To Use SEO Strategies For Driving Ecommerce Sales?

SEO Marketing
SEO Marketing

The popularity of online shopping is rapidly growing, hence, the ecommerce industry has become more competitive. It became important to implement the best marketing strategies for ecommerce platforms to attract customers and to generate revenue. Ecommerce sites use a large number of advertising and marketing techniques, one of the major strategies among them is Search Engine Optimization (SEO).

SEO marketing is the process of increasing your ranking in the search results provided by different search engines. It will help you to appear in the top places in these results. Hence, you will get more visitors and more conversions. This strategy can help you to attract a large number of customers to your ecommerce site, thereby boosting your income. We have included some best ecommerce SEO tactics that will aid you to drive your ecommerce sales.

Conduct Keyword Research

For implementing the best ecommerce SEO strategies, the first thing you have to do is keyword research. A keyword is what your customers will type in a search engine when they are shopping for products. There are a lot of keyword research tools that are available online. These tools will show what your customers are likely to search and the search volume related to each keyword.

Keyword research will give a good idea about what your customers will be searching for. Hence, you can focus more on these keywords for redirecting people to your site who are searching for those words.

Blogging

After you find the right keywords, it is time for you to include them on your webpage. You can include them in your product pages and descriptions, but it may not be enough. This is where blogging will come to your help. You can add blogs in your ecommerce sites which include your keywords. These blogs can also be helpful in educating your customers. Hence, blogging will give you multiple benefits.

Use Long-Tail Keywords

It is estimated that more than half of the searches conducted by the customers include more than four words. Hence, it is better for you to select long keywords associated with your products. For example, if you sell bicycles, then instead of focusing only on the term “bicycle”, try something like “high speed gear bikes” or some other similar terms that are specific to your products.

Use Simple Website Architecture

It should be easy for the customers and search engine bots to navigate through your website if it makes use of a simple architecture. It will provide more convenience for your customers and will help you to increase your popularity.

Things To Consider When Purchasing A Diamond

Purchase Diamonds
Diamond Purchasing Tips

Purchasing a stunning diamond involves choosing the best characteristics and shape without paying more money than necessary. You will compare each diamond to know which one provides the maximum fire and brilliance for your money. Follow the below tips to get a beautiful stone while staying in the budget.

We suggest choosing from reputable diamond vendors that provide the best diamond ring selection at competitive prices. The overheads of online vendors such as https://www.rockher.com are low, so you will find great offers from them.

The Diamond Shape

No diamond shape is relatively better than another – it is a matter of your partner’s preference. The most popular shape of a diamond that exudes the maximum brilliance is the round brilliant cut shape. Some prefer a relatively more one-of-a-kind shape such as an oval or cushion cut. If you are not sure what your fiancée prefers, then you could just ask her loved ones.

The Carat Weight

Does your fiancée expect a diamond weighing 1 carat or 2 carats? Are you seeking a diamond that is noticeable, yet that does not go beyond a usual limit? Go for the weight range you are willing to consider, like 1.08 or 0.95 carat. With the weight going up, so will the price of a diamond. This characteristic impacts how big the gemstone appears.

The Cut Quality

This is what most greatly affects the stone’s beauty. Cut grades are not made uniform across every vendor, but generally, we suggest only ‘Ideal’ and ‘Excellent’ cut diamonds.

This is our tip for diamond cut grade: in the event that you are shopping for the round brilliant stone, consider just ‘Ideal’ or ‘Excellent’ grade. Are you seeking a fancy diamond shape? If so, choosing the ‘Premium’ cut grade or disregarding this aspect might be economical.

We do not mean to say that the grade is unimportant – conversely, it is paramount when it comes to diamond shopping.

The Clarity Grade

You have to seek an eye-clean diamond, meaning the one with imperfections that are not visible to the naked or unaided eye. Depending upon the diamond shape, one can generally get that kind of a diamond falling between the VS1 and VS2 clarity range. You do not have to pay for an FL (Flawless) or an IF (internally Flawless) diamond as you can find one with a lower grade for relatively less money.

The Diamond Certificate

You have to think about diamonds certified by only reputable institutes, such as the GIA to name one. Consider not buying the stones certified by institutes that use inconsistent grading.

How To Know When Your Ecommerce SEO Is Not Working?

Ecommerce SEO
Ecommerce SEO

Ecommerce marketers occasionally measure the condition of their SEO program by gut feel. There are several gray areas in ecommerce SEO, but its evaluation requires not some hunch, but data. Use the following methods to find out the state of the search engine optimization (SEO) program for your ecommerce website. Although analyzing SEO metrics in many systems will give the clearest idea, remember that the metrics in a platform might not match the numbers in other platforms.

Evaluating SEO

Using enterprise search tools and platforms like seoClarity, Ahrefs, and Searchmetrics is the quickest way to measure SEO performance. Why? Because these assimilate data from many of the following sources, and convert it into easily readable dashboards. Sometimes, you may be able to find an issue without exiting the platform.

Analytics Tools

Data from website analytics tools will be the regularly sought-out source of your SEO KPIs (key performance indicators) namely orders, most significant traffic, and revenue. If these KPIs are working fine, so will be the crawling, indexing and ranking processes, plus attracting clicks off of the (search engine results page) SERP to your website.

The website’s non-SEO aspects like user experience, product assortment, pricing, and others will determine whether or not a searcher does what you want them to. In SEO parlance, this user action is known as a ‘conversion’.

Bear in mind that analytics tools do not provide reliable data on keyword search-queries. Search engines have made the data unavailable back in 2013. Now, analytics software reports almost every keyword as ‘not provided’. What’s worse, the remaining SEO keywords are an unreliable part of the dataset on the whole.

Google Search Console

There is no more reliable source of rankings, impressions and clicks than Google’s Search Console Performance report. The report is limited to search on Google, but the search engine makes up over 90% of organic traffic on almost every ecommerce website.

In Search Console, there are also reports for server errors, indexation, structured data, internal and external linking, sitemaps, etc. It is used to communicate significant details concerning your website, like a manual Google penalty to name one.

Google Ads

The advertising platform offers reporting on Google organic search provided that it is linked with Google Search Console. Google Ads’ ‘Paid & Organic Report’ provides a lot of data concerning the search queries you get impressions for.

For instance, if an ad is shown when you google ‘red shoes’, it will show as a search query in Google Ads’ report, whether or not the organic search result has an impression. In contrast, if it gets an organic search impression, ‘red shoes’ is sure to show in the report in Google Ads, regardless of that advertisement. Using the report is one more method to evaluate your search engine optimization efforts.

Free Search Ranking Tools

As a whole, rankings are among the most useful diagnostics for investigating in what way keyword trends affect organic performance. However, rankings are not a KPI. Clicks on an organic listing are more important, not where that website ranks.

Even so, if you cannot afford any enterprise search tool, and need another opinion about rankings to support Search Console, use a free and limited version of a platform including rankings information.

Ask Somebody

Many people can assess search engine optimization problems for free.

Webmaster Office Hours

Submit your doubts on Google Webmaster Office Hours Hangouts, hosted by the Senior Webmaster Trends Analyst of Google named John Mueller. Check on the calendar of the Webmaster Events to know when the next chat will take place. Several SEO professionals usually take part in the hangouts session, so be there in time to discuss your doubts with them.

Google Webmasters Help Community

Raise an SEO-related question and get answers from members of the community forum, including Google’s workers. That said, you should check the reliability of any person who provides advice there or any other forum for that matter.

Twitter

Start networking with esteemed SEO professionals regularly by following these pros and retweeting the information they share on social media. Comment on their articles in a constructive way. Rather than saying something like ‘great blog!’, mention the thing that you found useful in it, or raise a question which shows you appreciate their work. SEO professionals may be ready to assist when you require help if you have left a good first impression on them.

LinkedIn

Join an SEO group on LinkedIn, a social networking site for professionals. Some good examples are Search Engine Watch, LinkedSEO, and Search Engine Land. Ask meaningful queries and get answers from other group members. You can check each respondent’s credibility by clicking to their LinkedIn profile. The aforementioned networking tip for Twitter applies when you use this website, as well.

Things To Consider When Adding External Links To Your Website

Seo Best Practices
Seo Best Practices

SEO marketing utilizes a variety of techniques including content marketing, social media marketing, etc. Another important SEO strategy that is widely utilized by a lot of websites and ecommerce sites includes external linking. This is one of the SEO best practicesthat can increase the reputation and credibility of your website. Also, it can be useful to enhance the visibility of your site, thereby boosting the traffic.

External Link

An external link can be referred to as a hyperlink that links to another website other than the source, i.e., if some other site links to your website, it can be called as an external link. Similarly, if you link to another website, then it is also an external link. It is also known as an outbound link. This link can act as a reference to your website, hence, it can increase your credibility among your competitors.

You can add an external link from another website or a blog. Many websites are utilizing blogs for getting links and also for educating customers. This is also a great strategy that can increase your ranking in Google search results. You can ask other reputed sites to add a link to your website from theirs, and in return you can add a link to their website from your site. 

However, there are certain things you have to consider before adding a link to your website, because there will be spammy links which can ruin the reputation of your site. It is better to avoid adding a link to or from such sites, as it can jeopardize your search engine ranking too. Hence before adding or requesting a link, you have to check the trustworthiness and credibility of the other websites.

Today, most of the search engines utilize a set of metrics to determine the value of an external link. It includes:

  • The trustworthiness of domain that provides the link
  • How popular the linking page is
  • The relevancy of the content given in both the source and target pages
  • The anchor text (the clickable words to which the hyperlink is added) used in the link
  • The number of links coming from the source to the same page
  • The number of root domains linking to the target page
  • The number of variations of the anchor text that are used for linking to the target page
  • The ownership relations between both the source as well as the target domains

External linking is a wonderful SEO marketing strategy that is utilized by a lot of businesses. It can be useful to increase the reputation of your website and can to also boost your search engine ranking. Hence, it is important to utilize this technique for increasing the visibility of your website.

Data Analytics Tools Of CRO

Conversion Rate Optimization
Conversion Rate Optimization

Once you set up a business and build a website for it, the next thing that you want is better website traffic that could bring better sales and profit. Conversion rate optimization (CRO) is the technique that makes things easy for you with its sophisticated tools particularly designed for the ecommerce platforms.

Analyzing your web resource using data analytics tools like Google analytics and heap analytics can give a better explanation for why your website is not converting like you expect it to. Two popular data analytic tools are given below.

Google Analytics

Google analytics tool rules the analytics space and its free version would be enough for starters. The tool studies your website traffic and helps you see who is visiting your website and who is coming back. A higher number of returning visitors indicate that the audience find your site content interesting while a lower number indicates that yours site has to improve.

Google analytics is not merely about numbers but it implies whether your content is engaging or not by calculating the amount of time visitors spend on your website and the number of pages they visit while being on the website. With the feature called scroll tracking, you can see how far the visitors scroll down on the pages. By making use of all these functionalities, you can find out how well a content or pages performs, and make suitable changes if needed in order to boost the performance and increase visitor traffic.

Heap Analytics Tool

Heap analytics tool help you track almost every action of the visitors to a website as it comes with a minimalistic dashboard that can capture various forms of user interaction like taps, swipes, submissions, click on links etc.

The feature that makes heap analytics tool stand out is its ability to capture every possible action of the users while they are on your site, eliminating the need for using any manual code. The installation process of the tool is quite easy because it does not require any manual code, a feature that makes it suitable for beginners.

The intuitive and user-friendly interface of the tool contributes to its ease of use and pretty much everyone can use this tool.

Data analytics tool is more like a first step in your CRO strategy that makes us aware of the shortfalls and helps us formulate better solutions by giving a clear-cut idea about the issues that hinders the progress to better conversion rates.

White Hat SEO Will Bring Better Rankings This Year

White Hat SEO
White Hat SEO

Anytime people need to know something, they will first google it. For an uninitiated, the term ‘google’ is also used to refer to the search for details regarding something online through the namesake search engine. People generally go to the websites on the first page of the search results. They prefer to go to the top websites because they feel that these are more pertinent to the search they make. The site at the very top will get more visitors, which will make you wonder why it ranks better compared to the rest. It is due to search engine optimization.

Search engines have AI capabilities to verify whether the site you have made is as per the rules and algorithm these have given. SEO helps Google and other search engines in finding and ranking your site. For better rankings, you should drive traffic to your site, and SEO will help do it for you.

Why Your Website Should Be Optimized?

You might have heard the term ‘SEO’ (search engine optimization). You might wonder what causes websites to be at a higher position on search engines such as Google. Think from the point-of-view of a visitor, when you look for something online, you prefer visiting the top websites. This is precisely why you should have better rankings on each search engine result page. If your website is to be at the top, you would get an increasing number of visitors. So SEO practices are utilized for the better relevancy and visibility of a website on the SERPs (search engine results pages).

Forms of SEO

Search engine optimization is broadly categorized into two: ‘black hat’ and ‘white hat’. Think of white hat SEO as the good form and the other as the not-quite-good kind. Here is an overview of the two forms of SEO.

White Hat SEO

The most common and inarguably the best search engine optimization form is this. White hat SEO refers to both the practices and methods which follow the search engine’s guidelines to the tee.  In this form, there is no foul play or deceptive methods for ranking involved, and professionals in SEO pay attention to producing quality content, plus whatever else that search engines recommend. It gives slow but long-lasting outputs.

Black Hat SEO

This form of SEO exploits the weak points in search engine algorithms. In it, methods that are against the guidelines are used. You may still get quick results through black hat SEO, but these will not be long-lasting. The other form of SEO focuses primarily on search engines, not the internet audience.

Major SEO Tricks for E-commerce Websites

SEO Techniques
SEO Techniques

SEO techniques have been greatly helpful for emerging businesses to rank their websites higher in the results page of the search engines, thereby making them visible to the targeted audience. It is important to look into some of the SEO tips that are been widely considered for building a business platform, and here are a few of them.

Setting up Right and Efficient Keywords 

Finding out the most effective sets of keywords is the key tip in building your business. Carrying out some researches to find out the suiting keywords like long-tail keywords can help rank your website highly on certain niches. The right keywords can attract the audience you are targeting, thereby increasing the rate of conversion of your business. Using keywords that align with the intents of the users can help greatly to make it easier for both the users and the business. For instance, people usually type queries when they search for something in the search engine. Optimizing the set of keywords this way can help to make the whole process a lot easier.

Using Keywords in Anchor Text

Anchor texts are mostly links that can be clicked on and those that are in hyperlink forms; it can boost the ranking of your website through SEO techniques. Including the set of keyword links in product descriptions can, in turn, help lead the visitors to similar products of your page. But, always make it a point to never use the same keywords to not get penalized by Google. 

Optimizing the Product Images

Most e-commerce platforms rely completely on high-quality compelling images that help to boost their business. Since the Google Image Search can drive traffic to your website, such images have great SEO potential in building your website. 

Improving the Usability of Your E-commerce Site 

Making site navigations as easy as possible for the users is one major factor that converts the visitors of your page into customers. Not providing clear navigation paths to users can make most of the visitors confused and frustrated, and compel them to leave your site. Always make sure to link your product pages to landing pages. 

Regularly Checking Conversion Rates

Conversion rate is the rate of conversion of visitors who lands on your page to customers. You will have to have to keep a check on the conversion rates of your business, which helps you to plan the future of your business. Google Analytics offers good help with this – in analyzing the traffic of your website and spot points to improve your page.