SEO For An Ecommerce Site Versus SEO For Standard Lead Generation

SEO For An Ecommerce Site
SEO For An Ecommerce Site

Generating or building leads is the purpose of all forms of search engine optimization strategies. Anyhow, there exist some differences between search engine optimization for usual website lead generation and SEO for an ecommerce site. Experts in the industry describe the former simply as ‘lead generation SEO’. It works by building leads in such a manner which will make those potential customers consider the related business the first possible option for an item or service. Here, we will explain this with an example.

In SEO for lead generation, digital marketers promote an entity in a manner that makes it the first manufacturer that people associates with an item or service. You might regard many brands as the finest ones for a certain service, such as Spotify for audio streaming, and Netflix for video content streaming. These have been capable of generating their reputation as the world’s finest streaming brands through top services and marketing.

Many brands are direct rivals of others; retailers, restaurants and more businesses often gain customer trust, but how do they do it? Ecommerce website SEO causes the first, hurried interaction between customers and a brand. It introduces many customers to an entity or brand.

People often google keywords such as ‘best restaurants near me’ or ‘clothing stores near me’, and the results they see will be related to ecommerce SEO. Conversely, SEO for lead generation enables you to fully relate the image of a brand to the best receivable things. These things may not necessarily be products alone, but they can also be services and experiences.

The process of SEO for lead generation is more about nurturing an association with customers. It has little to do with creating a rushed buying decision. Therefore, customers will not be inclined to look for an offering, i.e., service or product, on Google. Through a solid brand image, an entity can create its presence in the minds of customers always.

Thanks to this sort of SEO, customers can buy your offering without you having to remind them that your entity ranks first on SERP. For instance, when a lead should have their pool maintenance done, they will contact the related business and tell it to return for a month-wise service. In that case, the already established association will mean that they will not have to check which business ranks on the first page of Google search results.

Tips For Choosing The Right SEO Agency For Your Business

SEO Marketing
SEO Marketing

Digital marketing has taken over traditional marketing strategies over the years. More and more businesses are realizing the advantages of SEO marketing and other digital marketing activities. If you decide to hire an eCommerce SEO agency for your business, you have taken your first step towards success.

Hiring an SEO agency requires a lot of homework. The agency will be working with you for a significant time-period and devise several SEO strategies for your business. Therefore, you should be thorough in the hiring process.

Here are some of the important tips for choosing the right SEO agency for your business.

Figure Out Your SEO Goals First

Before you look for an SEO agency, you should figure out which areas of your online presence need improvement or whether you need a new website. Once you figure out your SEO goals, it will be easier to single out the best SEO company that can fulfill your needs.

Collect Relevant Information

Once you select an SEO agency that might be best suited for your business, you should gather all the relevant information on the agency before you hire them. You need to look into online reviews, customer testimonials, case studies, etc. Look into each testimonial and review to find out whether the agency is on top of the current SEO trends.

Identify The SEO Techniques They Use

Before you hire an SEO agency, you should ask to see the numbers of SEO performance indicators. This will help to identify whether the company is good at what they are doing. Most of the reputable SEO agencies measure the campaign result that will allow them to refine their SEO strategies for obtaining optimal results.

Set Your SEO Budget

Many business owners make the mistake of involving in services they cannot afford. Therefore, it is better to set your SEO budget beforehand while choosing an SEO agency. Ask for the package deals and the price range before you make a decision. If you want to select a package deal, look at your SEO goals, and check if the package is right for you.

Arrange A Meeting

If you finalize an SEO agency for your business, it is important to arrange a meeting with them before hiring for your business. This will help you to connect with the entire team that will work with you. Having a meeting beforehand will help to make them understand your SEO goals and it also provides an opportunity for the agency to exhibit some of their strategies.

Do You Want To Speed Up Your Data Speeds?

The internet when combined with a smart phone opens up a world of opportunities. There aren’t things that you cannot do when you have this trusty little device in your pocket. You needn’t carry a foldable map or a compass anymore to find your way; you have your cell phone to help you out. You needn’t carry a music player, a calculator, and a diary filling up your bag to the brim. Instead, you only need to carry this sleek device that weighs a little less than 200g- no more than an adult hamster if you may say.

However, an issue arises the minute your phone loses the connection to the nearest cell tower. Your cell signal icon on the top corner of your screen looks empty and the effects of having a weak reception are immediately felt. Your phone takes longer to download and upload data, and it seems as though you can’t get anything done. Your calls sound bad and you strain to hear what the person on the other end of the line is saying.

If there is a way, a foolproof way of getting around this problem then it is using a cell phone repeater.

A cell phone booster or repeater acts as a point of contact between your phone and the nearest cell tower. Now you may ask as to why that is needed. The explanation behind that is the signal from the cell tower traverses distance which drops its strength. The reduction in strength also happens when there are obstructions such as hills, trees or man-made structures like buildings in the way. Even the construction materials of your building contribute to weakening the signal.

The cell repeater captures this weak signal and boosts it. The capturing is done by an external antenna that is kept at an elevated spot, and free from obstacles around it. The captured signals are then boosted using an amplifier, and then the boosted signals are broadcasted using an internal antenna. The boosted signals are then used by your phone or many other phones.

Most of the issue that comes with slow internet speeds and terrible voice quality are as a result of weak signal strength and using a mobile repeater helps you go past that problem. The result is a steady signal, faster net speeds and better voice quality. You can hear with crystal clear clarity what is being said on the other end of the line and most of your reception woes will be silenced.

Why Website Structure Is Important For Ecommerce SEO?

Ecommerce SEO
Ecommerce SEO

The website is a significant part of online stores, as it is the key factor that is responsible for attracting customers. Hence, it is important for you to optimize the website structure for ecommerce SEO. The site structure should be easy to understand for search engine crawlers and users. In addition to this, it should be easy to navigate and should serve its purpose. The site should be able to attract more customers and make conversions. Optimizing the website structure of ecommerce stores is an important part of SEO marketing.

Site Structure And Ecommerce SEO

The site structure is important for SEO because of different reasons which are mentioned below:

It Helps Search Engines To Understand The Content

A better website structure will make it possible for search engine crawlers to easily understand the content of your site. This can improve your search engine ranking, thereby increasing the visibility of your site among the potential customers. In addition to this, it will help the search engines to list your site under the relevant keywords.

For creating a site structure that is easy for the search engines to crawl, it is important for you to know how they work:

  • The search engines will discover your site on the internet.
  • They will first crawl your home page and the links from there.
  • The crawlers will try to understand the structure of the site for determining how your pages are related and which page is more relevant.

Having a better site structure will allow search engines to easily figure out how to move through your site. Otherwise, they will be left without enough clues to know how your pages are related. This will make it difficult for search engines to index your site based on the relevancy.

It Is Necessary For Providing Better User Experience

Users should be able to easily find what they want on your site. It should be easy for them to navigate through your site. The links and other factors should be listed based on the priority so that it will be possible for you to give a better experience to the visitors. This will also help you to reduce the bounce rates thereby improving your ranking.

How To Create Better Websites

You should arrange your site based on the hierarchy. Add titles, subtitles, tags, etc. that will make it easy for users to understand your site better. In addition to this, your site should be dynamic, so that it can easily adapt to the changes.

Site structure is an important part of ecommerce SEO. Having a better site structure will make it easy for search engines to understand your site and it can also be beneficial for providing a better user experience. This can help you to attract more customers and generate more revenue.

How To Improve Customer Retention Using SEO?

SEO Marketing
SEO Marketing

Customer retention is as important as acquiring new customers for businesses, especially for e-commerce sites. Loyal customers are a great asset that has the potential to generate huge revenue. Therefore, it is important for you to focus on customer retention along with attracting new customers.

SEO marketing can be a great aid for e-commerce sites to maximize customer retention. Therefore, we are listing some of the best SEO strategies that can help you to persuade your customers to come back to you. These strategies will help you to leverage the potential of SEO for attaining great customer retention rates along with better customer acquisition rates.

Make The Titles, Subtitles, And Content Relevant

It is important for you to provide what the customers are looking for. Therefore, make your titles, subheadings, and content relevant. Google and other search engines will list you based on relevancy. First, you have to ensure that there is a strong correlation between your titles and the content. A customer will be coming to your site seeing the Meta title that you have given in the search engine results page (SERP). Therefore, the content in your site should be related to this title too. Otherwise, the customers will leave your site immediately, which can adversely affect your search engine ranking.

If you are able to provide what a visitor is looking for, it can help you to give a better experience for them thereby increasing the customer retention rates.

Attract Your Visitors Using “AIDA”

You might be familiar with “AIDA” in your marketing classes. It stands for attention, interest, desire, and action. You should funnel your customers using these strategies. You should be able to grab the attention of a visitor, spike their interest, create a desire in them, and finally persuade them to take the desired action in your website. You have to improve e-commerce SEO strategies to make sure that you are able to maintain a better customer retention rate using these tactics.

Connect With Your Visitors Using Social Media Platforms

It is important for all businesses to maintain their social media presence, especially for e-commerce sites. Different platforms like Facebook, Twitter, LinkedIn, Instagram, etc. can help you stay connected with your customers thereby increasing brand awareness and trust among them.

Better User Experience

Providing a great user experience is a significant factor that plays an important role in increasing customer retention rates. You should have a well-structured site that can facilitate easy navigation and understanding for visitors. In addition to this, make sure that there are no broken links and irrelevant content in your pages.

SEO marketing can be a great help for e-commerce sites to maximize their customer retention rates. The SEO strategies mentioned above will help you to retain your customers. They can also be useful for you to attain new customers easily.

Some Free Tools For SEO

SEO Marketing
SEO Marketing

Search Engine Optimization is a method used to increase traffic to websites. With the help of SEO, any person can increase the visibility of their websites on a search engine. Due to the increase in the number of internet users, the demand for SEO marketing is also increasing. Some people are using SEO to stay in line with new trends like voice search and Artificial Intelligence. You can also enjoy the benefits of SEO without a huge investment. Some of the best and free SEO tools available on the internet are as follows.

Google Analytics

It is one of the most useful tools necessary for every digital marketer using SEO to boost their business. This tool is important for an SEO operator because it gives valuable data about different websites including traffic and location demography. With this tool, digital marketers can identify the path to improve the visibility of websites. It also helps in identifying potential customers. 

Answer The Public

It is a necessary tool for content creators because it gives an overview of the most trending queries raised by the public. By entering a keyword, the content creators can find the most popular and recent discussions made on the topic. It can help the user to find the best topic and also help them to evaluate their writings. It will also help the user to identify the taste and preference of their potential readers. It can be called a research tool because it helps the writers to easily identify the requirement of the public.

MozBar

It is a free toolbar that can work with the Google Chrome web browser. This toolbar will allow the user to access the Domain Authority Scores of any website. The page analysis feature included in this toolbar will help you to explore elements in a webpage like markup, page title, etc. In short, it is a tool that can be used to make the best SEO research.

SEMrush

It is one of the best free keyword research tools available on the internet. This tool can be used to identify different keywords and their ranks on a website. It also gives information like the place of a keyword in the SERPs and the traffic trend of a keyword. It helps you to identify the trending keywords you can make content that is rich in these keywords.

The above mentioned are some of the free tools available on the internet that can be used for SEO procedures. If you are having enough money, you can also purchase the paid versions of these tools.

3 Critical SEO Errors In E-commerce Websites

SEO Errors In E-commerce Websites
SEO Errors In E-commerce Websites

Listing hundreds and thousands of products on your e-commerce website does not assure you stable search engine traffic all the time. Optimizing e-commerce websites for SEO is not an easy task like some may think it is. With numerous products being displayed across multiple pages of your website, you can expect many problems that complicate e-commerce SEO operations.

Here are some common SEO errors in e-commerce websites.

Non-Unique Titles

Duplicated title tags can affect the ranking of e-commerce websites adversely. Uniqueness is a basic requirement but it seems like many have begun ignoring the requirement. If you are selling multiple items of the same brand or same type of item of multiple brands, maintaining the uniqueness of titles becomes a tough job.

Instead of single keywords, online shoppers mostly type in keyword phrases. You could use a formula that will work well: Brand-Model-Item type.

Not Adding Product Reviews

About 70% of buyers check product reviews before making a buying decision. What this indicates is that you might be missing out on a large percentage of your audience by not providing product reviews on your website. Review pages reach on top of search results more easily when compared to product pages.

Here are the features of product reviews from customers.

  • When you accept product reviews from customers, you are in fact, getting unique content for free. After all, creating unique content is not an easy job and a product review is a beneficial tool.
  • It keeps the product pages live that improves the search engine rankings. The frequency of updating the website has a direct impact on search engine ranking. The more frequently you update the contents on the website, the better is your ranking.

No Product Description

Not many online stores make this mistake. It is usually made by online gift stores and clothing stores. If the textual description of products is lacking in your e-commerce website, the chances for it being in the top 10 of search inquiries are quite less.

The uniqueness of the content you add as a product description is critical in determining your search engine rankings. Keep the following things in mind while writing product descriptions:

  • Do not copy content added to other websites. Search engines may penalize you for the action.
  • Ensure that you write quality content to help your customers make the right buying decisions.
  • Keep track of the word count in the description. Too much content is not going to do any good.

Avoiding all these possible errors helps you build a well-performing e-commerce website.

Topping The List Of Best SEO Companies

Top Rated SEO Companies
Top Rated SEO Companies

Are you in a dilemma of starting an SEO company and balancing the inflows and outflows? This ultimate guide will help you secure the top-most spot in the list of top rated SEO companies of this industry. Let us begin by analyzing the common misconceptions associated with SEO enterprises.

Common SEO Misconceptions

Being an amateur, you are not expected to master all the aspects of running a high-end SEO company in a fortnight. Therefore, if you are thinking about starting an SEO company or you are currently presiding one, it is best if you have an experienced workforce to support to. If you stubbornly believe that it is a one-man-show, I am afraid you are going to be disappointed with your financial statements. The following are the common misconceptions about SEO companies.

Being An SEO Pundit Isn’t A Necessity

As the owner of SEO business, you are expected to be a know-it-all. This is not always a necessity and it makes this a mere misconception. However, staying informed about at least a few of the concepts about successfully conducting an SEO business will help you take down difficult clients without fearing hiccups. The more in-depth solution you can provide the client with, the more convinced they will be.

The Need For An In-House Team

Has your SEO firm commenced its operations recently or have you been assigned an extremely challenging project that calls for an efficient workforce? Don’t be impulsive and go on some random hiring spree! There is a possibility that you may be spending excessive money on employees who will have to sit idle after the completion of the challenging project mentioned above. If you find yourself in such a situation, always remember to resort to white hat SEO!

Understanding White Hat SEO

White hat SEO includes practices or techniques that will ultimately result in improved search rankings on SERP. As you already know, a favorable ranking in the search engine result page (SERP) is one of the factors that will decide how successful your business is going to be in the years to come. There are several agencies that are famed at providing these services. Moving on let us discuss the potential clients of top rated SEO companies.

Client Categorizations

Explained below are the potential clients who are in search of agencies dealing with optimization services.

Clients Having Local SEO Requirements

Ever since Google offered local search results, the number of companies that feel the need for local SEO requirements have been on the rising trend. Out of these clients, a good majority of them are currently dealing with business relating to tangible goods as well as services. The ideal way to fulfill the need for optimization is to outstrip Google at the time of SERP. The clients can easily do this by recurrently making changes in the company website so that it will always remain as the first item of the search results.

Clients Having E-Commerce Requirements

Several entrepreneurs of today are dealing with tangible products and therefore, having an online presence is inevitable for the business to meet the projected business figures. Regardless of the nature of the outcome, several classes of potential customers prefer online shopping these days. Therefore, it is evident that SEO companies have a truly promising future. Due to the immense competition existing in the E-Commerce industry, there is a need for the company’s products to appear on the first page of the search results. Thus, SEO companies come into the picture and save the day!

Clients With Publications Requirements

With the augmented use of the internet these days, most of the publications these days are now focussing on making the transition. They are seen to be transitioning from the regular papers to digital journals that can be accessed online. For earning income, such publications are focussing on online ad campaigns. Due to the high rate of competition, there is a requirement of pushing high-quality content online daily. This is where the SEO companies step in and provide their services.

A Client With Small Business Units

To lure potential customers to sign up for the services of a company, they are required to upload fresh content online daily. This is thumb rule in the case of both big and small businesses. However, it is more important in the case of small businesses as online promotion of the services offered by such companies is the only way in which they are initiating promotional campaigns.

Clients With Other Businesses

As you already know, there is a rapid growth in the number of potential customers who are accessing the internet in the present era. This makes the internet, the best platform to promote numerous businesses as well as services. It is due to this reason that, a majority of the business enterprises are working hard to make their presence known across the globe, with the help of the internet.

What Is The Importance Of Voice Search In Ecommerce?

Ecommerce SEO
Ecommerce SEO

Ecommerce has revolutionized the shopping patterns of people by bringing them to a common online platform where they can shop at the comfort of their homes. Voice search feature has taken ecommerce business steps further by making shopping easier than ever.

Features Of Voice Search

Let us take a look at the important features of voice search.

Voice Search Has A Smart Algorithm

One of the initial introductions of machine learning in the market, voice search is an extension of AI. Its smart algorithm learns the habits and needs of the users and enables the ecommerce SEO specialists to target the customers based on their susceptibility and impulsive buying behavior, thereby transforming the dimensions of customer relationship management.

Although voice search has simplified online shopping, it should be noted that relying completely on it is not a practical idea.

Voice Search Is Many Times Faster Than Searching By Typing

When you compare the speeds of the query you make on the internet by typing in the keywords and searching by voice, you can easily find that the search is quicker with voice. When voice search may be able to process about 100 words in a minute on average, the number of words that can be typed in a minute is between 30 and 35.

Voice search increases your convenience because you can search for products on the ecommerce website, all the while doing your daily chores. However, Ensuring the accuracy of voice search is a major challenge for developers.

Voice Search Will Bring Changes To Branding

Marketing is based on the perceptions of brands in the minds of people. With the advancements in voice technology and the growing influence of voice search, branding will not remain merely visual anymore. They will be heard like they are seen.

Synonymous and popular brands will be listed in the first page when you search it using voice.

It Enables The Users Make Better Use Of Multi-Purpose Devices

Devices that allow voice search comes with various functionalities. Using voice search, the customers can navigate around these features at the same time they are shopping online.

According to a recent report, shopping based on voice search is expected to cross $40 billion in 2022. With an expanding user-base, the influence of voice search is only going to increase in the coming years.

Why You Need To Keep Afloat SEO During COVID-19!

SEO Marketing
SEO Marketing

As the invisible virus seems to inch ever more closer into our societies and putting a halt to our daily activities, businesses small, mid-sized and large are being put in a challenging spot to continue being relevant . Resources have started to shift, and this is leading to mass layoffs and budget cuts. Funny enough, one such department that feels the heat early on is that of marketing. The simple logic goes, why even push forward and create awareness for our services when the world is not even looking?

What business owners don’t understand is that, doing this is like intentionally burrowing a hole in the ship that sinks it. We will tell you why online marketing and SEO services must be your number one concern in the time of crisis. Read on…

The Search Trends Are Only Growing And Not Declining!

Most of the world is shut indoor, lying on the couch lazily. The more productive amongst us might pursue a lost hobby like gardening or read a book. But a mighty chunk of them is going to be spending more time on their devices. There is more consumption and more streaming of content; more online purchases and longer online presence by an individual user.

Even if people are not purchasing your goods and not availing your services immediately, it doesn’t mean they will never do it. You are basically priming your target audience to see more of you, and enabling them to be more engrossed with what your business does. You are repositioning your SEO marketing content and conducting research to better understand what your audience will like and buy!

So when the gates finally do open, and they will; people are going to avail you more!

Time To Focus On Organic Growth

In the time that we are slowly inching towards a possible recession, search engine marketing and pay per click advertising are to take a back seat. Advertising channels like paid search and paid social media endorsements will begin to feel the ramifications of a constricting budget.

This is time when you should be holding the card very close to your chest and focus more on quality content driven SEO growth. Remember, you need to start playing the long game now!

If you are availing the services of a third party SEO agency then the trend of potentially reinvesting the spent budget to something else, will help mitigate the impact and help strengthen the SEO relevance of the brand.

The Final Note

When the dust settles and brands begin to surface again, your visibility and online presence will be more than ever! Make sure to act ‘SEO wise’ now, so that you can reap the rewards later.