Things To Consider When Purchasing A Diamond

Purchase Diamonds
Diamond Purchasing Tips

Purchasing a stunning diamond involves choosing the best characteristics and shape without paying more money than necessary. You will compare each diamond to know which one provides the maximum fire and brilliance for your money. Follow the below tips to get a beautiful stone while staying in the budget.

We suggest choosing from reputable diamond vendors that provide the best diamond ring selection at competitive prices. The overheads of online vendors such as https://www.rockher.com are low, so you will find great offers from them.

The Diamond Shape

No diamond shape is relatively better than another – it is a matter of your partner’s preference. The most popular shape of a diamond that exudes the maximum brilliance is the round brilliant cut shape. Some prefer a relatively more one-of-a-kind shape such as an oval or cushion cut. If you are not sure what your fiancée prefers, then you could just ask her loved ones.

The Carat Weight

Does your fiancée expect a diamond weighing 1 carat or 2 carats? Are you seeking a diamond that is noticeable, yet that does not go beyond a usual limit? Go for the weight range you are willing to consider, like 1.08 or 0.95 carat. With the weight going up, so will the price of a diamond. This characteristic impacts how big the gemstone appears.

The Cut Quality

This is what most greatly affects the stone’s beauty. Cut grades are not made uniform across every vendor, but generally, we suggest only ‘Ideal’ and ‘Excellent’ cut diamonds.

This is our tip for diamond cut grade: in the event that you are shopping for the round brilliant stone, consider just ‘Ideal’ or ‘Excellent’ grade. Are you seeking a fancy diamond shape? If so, choosing the ‘Premium’ cut grade or disregarding this aspect might be economical.

We do not mean to say that the grade is unimportant – conversely, it is paramount when it comes to diamond shopping.

The Clarity Grade

You have to seek an eye-clean diamond, meaning the one with imperfections that are not visible to the naked or unaided eye. Depending upon the diamond shape, one can generally get that kind of a diamond falling between the VS1 and VS2 clarity range. You do not have to pay for an FL (Flawless) or an IF (internally Flawless) diamond as you can find one with a lower grade for relatively less money.

The Diamond Certificate

You have to think about diamonds certified by only reputable institutes, such as the GIA to name one. Consider not buying the stones certified by institutes that use inconsistent grading.

How To Know When Your Ecommerce SEO Is Not Working?

Ecommerce SEO
Ecommerce SEO

Ecommerce marketers occasionally measure the condition of their SEO program by gut feel. There are several gray areas in ecommerce SEO, but its evaluation requires not some hunch, but data. Use the following methods to find out the state of the search engine optimization (SEO) program for your ecommerce website. Although analyzing SEO metrics in many systems will give the clearest idea, remember that the metrics in a platform might not match the numbers in other platforms.

Evaluating SEO

Using enterprise search tools and platforms like seoClarity, Ahrefs, and Searchmetrics is the quickest way to measure SEO performance. Why? Because these assimilate data from many of the following sources, and convert it into easily readable dashboards. Sometimes, you may be able to find an issue without exiting the platform.

Analytics Tools

Data from website analytics tools will be the regularly sought-out source of your SEO KPIs (key performance indicators) namely orders, most significant traffic, and revenue. If these KPIs are working fine, so will be the crawling, indexing and ranking processes, plus attracting clicks off of the (search engine results page) SERP to your website.

The website’s non-SEO aspects like user experience, product assortment, pricing, and others will determine whether or not a searcher does what you want them to. In SEO parlance, this user action is known as a ‘conversion’.

Bear in mind that analytics tools do not provide reliable data on keyword search-queries. Search engines have made the data unavailable back in 2013. Now, analytics software reports almost every keyword as ‘not provided’. What’s worse, the remaining SEO keywords are an unreliable part of the dataset on the whole.

Google Search Console

There is no more reliable source of rankings, impressions and clicks than Google’s Search Console Performance report. The report is limited to search on Google, but the search engine makes up over 90% of organic traffic on almost every ecommerce website.

In Search Console, there are also reports for server errors, indexation, structured data, internal and external linking, sitemaps, etc. It is used to communicate significant details concerning your website, like a manual Google penalty to name one.

Google Ads

The advertising platform offers reporting on Google organic search provided that it is linked with Google Search Console. Google Ads’ ‘Paid & Organic Report’ provides a lot of data concerning the search queries you get impressions for.

For instance, if an ad is shown when you google ‘red shoes’, it will show as a search query in Google Ads’ report, whether or not the organic search result has an impression. In contrast, if it gets an organic search impression, ‘red shoes’ is sure to show in the report in Google Ads, regardless of that advertisement. Using the report is one more method to evaluate your search engine optimization efforts.

Free Search Ranking Tools

As a whole, rankings are among the most useful diagnostics for investigating in what way keyword trends affect organic performance. However, rankings are not a KPI. Clicks on an organic listing are more important, not where that website ranks.

Even so, if you cannot afford any enterprise search tool, and need another opinion about rankings to support Search Console, use a free and limited version of a platform including rankings information.

Ask Somebody

Many people can assess search engine optimization problems for free.

Webmaster Office Hours

Submit your doubts on Google Webmaster Office Hours Hangouts, hosted by the Senior Webmaster Trends Analyst of Google named John Mueller. Check on the calendar of the Webmaster Events to know when the next chat will take place. Several SEO professionals usually take part in the hangouts session, so be there in time to discuss your doubts with them.

Google Webmasters Help Community

Raise an SEO-related question and get answers from members of the community forum, including Google’s workers. That said, you should check the reliability of any person who provides advice there or any other forum for that matter.

Twitter

Start networking with esteemed SEO professionals regularly by following these pros and retweeting the information they share on social media. Comment on their articles in a constructive way. Rather than saying something like ‘great blog!’, mention the thing that you found useful in it, or raise a question which shows you appreciate their work. SEO professionals may be ready to assist when you require help if you have left a good first impression on them.

LinkedIn

Join an SEO group on LinkedIn, a social networking site for professionals. Some good examples are Search Engine Watch, LinkedSEO, and Search Engine Land. Ask meaningful queries and get answers from other group members. You can check each respondent’s credibility by clicking to their LinkedIn profile. The aforementioned networking tip for Twitter applies when you use this website, as well.

Things To Consider When Adding External Links To Your Website

Seo Best Practices
Seo Best Practices

SEO marketing utilizes a variety of techniques including content marketing, social media marketing, etc. Another important SEO strategy that is widely utilized by a lot of websites and ecommerce sites includes external linking. This is one of the SEO best practicesthat can increase the reputation and credibility of your website. Also, it can be useful to enhance the visibility of your site, thereby boosting the traffic.

External Link

An external link can be referred to as a hyperlink that links to another website other than the source, i.e., if some other site links to your website, it can be called as an external link. Similarly, if you link to another website, then it is also an external link. It is also known as an outbound link. This link can act as a reference to your website, hence, it can increase your credibility among your competitors.

You can add an external link from another website or a blog. Many websites are utilizing blogs for getting links and also for educating customers. This is also a great strategy that can increase your ranking in Google search results. You can ask other reputed sites to add a link to your website from theirs, and in return you can add a link to their website from your site. 

However, there are certain things you have to consider before adding a link to your website, because there will be spammy links which can ruin the reputation of your site. It is better to avoid adding a link to or from such sites, as it can jeopardize your search engine ranking too. Hence before adding or requesting a link, you have to check the trustworthiness and credibility of the other websites.

Today, most of the search engines utilize a set of metrics to determine the value of an external link. It includes:

  • The trustworthiness of domain that provides the link
  • How popular the linking page is
  • The relevancy of the content given in both the source and target pages
  • The anchor text (the clickable words to which the hyperlink is added) used in the link
  • The number of links coming from the source to the same page
  • The number of root domains linking to the target page
  • The number of variations of the anchor text that are used for linking to the target page
  • The ownership relations between both the source as well as the target domains

External linking is a wonderful SEO marketing strategy that is utilized by a lot of businesses. It can be useful to increase the reputation of your website and can to also boost your search engine ranking. Hence, it is important to utilize this technique for increasing the visibility of your website.

Data Analytics Tools Of CRO

Conversion Rate Optimization
Conversion Rate Optimization

Once you set up a business and build a website for it, the next thing that you want is better website traffic that could bring better sales and profit. Conversion rate optimization (CRO) is the technique that makes things easy for you with its sophisticated tools particularly designed for the ecommerce platforms.

Analyzing your web resource using data analytics tools like Google analytics and heap analytics can give a better explanation for why your website is not converting like you expect it to. Two popular data analytic tools are given below.

Google Analytics

Google analytics tool rules the analytics space and its free version would be enough for starters. The tool studies your website traffic and helps you see who is visiting your website and who is coming back. A higher number of returning visitors indicate that the audience find your site content interesting while a lower number indicates that yours site has to improve.

Google analytics is not merely about numbers but it implies whether your content is engaging or not by calculating the amount of time visitors spend on your website and the number of pages they visit while being on the website. With the feature called scroll tracking, you can see how far the visitors scroll down on the pages. By making use of all these functionalities, you can find out how well a content or pages performs, and make suitable changes if needed in order to boost the performance and increase visitor traffic.

Heap Analytics Tool

Heap analytics tool help you track almost every action of the visitors to a website as it comes with a minimalistic dashboard that can capture various forms of user interaction like taps, swipes, submissions, click on links etc.

The feature that makes heap analytics tool stand out is its ability to capture every possible action of the users while they are on your site, eliminating the need for using any manual code. The installation process of the tool is quite easy because it does not require any manual code, a feature that makes it suitable for beginners.

The intuitive and user-friendly interface of the tool contributes to its ease of use and pretty much everyone can use this tool.

Data analytics tool is more like a first step in your CRO strategy that makes us aware of the shortfalls and helps us formulate better solutions by giving a clear-cut idea about the issues that hinders the progress to better conversion rates.

White Hat SEO Will Bring Better Rankings This Year

White Hat SEO
White Hat SEO

Anytime people need to know something, they will first google it. For an uninitiated, the term ‘google’ is also used to refer to the search for details regarding something online through the namesake search engine. People generally go to the websites on the first page of the search results. They prefer to go to the top websites because they feel that these are more pertinent to the search they make. The site at the very top will get more visitors, which will make you wonder why it ranks better compared to the rest. It is due to search engine optimization.

Search engines have AI capabilities to verify whether the site you have made is as per the rules and algorithm these have given. SEO helps Google and other search engines in finding and ranking your site. For better rankings, you should drive traffic to your site, and SEO will help do it for you.

Why Your Website Should Be Optimized?

You might have heard the term ‘SEO’ (search engine optimization). You might wonder what causes websites to be at a higher position on search engines such as Google. Think from the point-of-view of a visitor, when you look for something online, you prefer visiting the top websites. This is precisely why you should have better rankings on each search engine result page. If your website is to be at the top, you would get an increasing number of visitors. So SEO practices are utilized for the better relevancy and visibility of a website on the SERPs (search engine results pages).

Forms of SEO

Search engine optimization is broadly categorized into two: ‘black hat’ and ‘white hat’. Think of white hat SEO as the good form and the other as the not-quite-good kind. Here is an overview of the two forms of SEO.

White Hat SEO

The most common and inarguably the best search engine optimization form is this. White hat SEO refers to both the practices and methods which follow the search engine’s guidelines to the tee.  In this form, there is no foul play or deceptive methods for ranking involved, and professionals in SEO pay attention to producing quality content, plus whatever else that search engines recommend. It gives slow but long-lasting outputs.

Black Hat SEO

This form of SEO exploits the weak points in search engine algorithms. In it, methods that are against the guidelines are used. You may still get quick results through black hat SEO, but these will not be long-lasting. The other form of SEO focuses primarily on search engines, not the internet audience.

Major SEO Tricks for E-commerce Websites

SEO Techniques
SEO Techniques

SEO techniques have been greatly helpful for emerging businesses to rank their websites higher in the results page of the search engines, thereby making them visible to the targeted audience. It is important to look into some of the SEO tips that are been widely considered for building a business platform, and here are a few of them.

Setting up Right and Efficient Keywords 

Finding out the most effective sets of keywords is the key tip in building your business. Carrying out some researches to find out the suiting keywords like long-tail keywords can help rank your website highly on certain niches. The right keywords can attract the audience you are targeting, thereby increasing the rate of conversion of your business. Using keywords that align with the intents of the users can help greatly to make it easier for both the users and the business. For instance, people usually type queries when they search for something in the search engine. Optimizing the set of keywords this way can help to make the whole process a lot easier.

Using Keywords in Anchor Text

Anchor texts are mostly links that can be clicked on and those that are in hyperlink forms; it can boost the ranking of your website through SEO techniques. Including the set of keyword links in product descriptions can, in turn, help lead the visitors to similar products of your page. But, always make it a point to never use the same keywords to not get penalized by Google. 

Optimizing the Product Images

Most e-commerce platforms rely completely on high-quality compelling images that help to boost their business. Since the Google Image Search can drive traffic to your website, such images have great SEO potential in building your website. 

Improving the Usability of Your E-commerce Site 

Making site navigations as easy as possible for the users is one major factor that converts the visitors of your page into customers. Not providing clear navigation paths to users can make most of the visitors confused and frustrated, and compel them to leave your site. Always make sure to link your product pages to landing pages. 

Regularly Checking Conversion Rates

Conversion rate is the rate of conversion of visitors who lands on your page to customers. You will have to have to keep a check on the conversion rates of your business, which helps you to plan the future of your business. Google Analytics offers good help with this – in analyzing the traffic of your website and spot points to improve your page.

How to plan the Right Content Marketing Strategy for Your Business?

SEO Marketing
SEO Marketing

Content marketing is now creating a buzz in the SEO marketing field. A lot of companies are using this method to advertise their business and also for educating their customers. Content marketing is the process of creating and distributing digital content online for promoting a product, service or brand.

However, ecommerce SEO is an entirely new process when compared to the SEO strategies for other businesses. Hence, if you are planning to introduce content marketing strategies for your business, then you have to be very careful, as these strategies will vary from business to business. Hence, you have to choose an approach that will be beneficial for you.

Creating a content marketing strategy that is right for your ecommerce business can be a difficult task for you, especially if you are new to the whole SEO marketing world. Therefore, we include some guidelines for helping you to find a content marketing approach that will be perfect for your ecommerce business.

Identify Your Target Audience

Before, planning a content marketing strategy, it is important to identify your potential customers for deciding the target audience. This will help you to create content accordingly. For choosing the target audience, you have to choose the following parameters including age, gender, locality, habits, preferences, dislikes, etc.

You should have a clear idea about your audience for implementing the right strategies for your business. Create content that will help you to attract the targeted customers to your site.

Learn Your Targeted Customers’ Online Habit

The success of your content marketing strategy lies in creating the right content and distributing them effectively. Therefore, you have to distribute these contents where it will be easily visible to people. For this, it is important to identify the online habit of your customers. Find out where they spend their time on the internet.

Social media is a great platform for distributing your content. It is a place where people spend most of their time on the internet. Also, these platforms offer maximum visibility to your content. Therefore, you can attract a lot of customers to your site using these platforms.

Create and Distribute The Right Content

The content you create should be relevant to your business. Also, it should be able to perk the interest of your customers. You have to keep it attractive and entertaining. Also, it can be used to educate your customers about your products or services. Creating informative content that will give knowledge to your customers is a good content marketing strategy that is used by a lot of people.

Using Links to Improve the Google Ranking of a Website

Ecommerce SEO
Ecommerce SEO

It is a known fact that search engines can bring in a steady crowd of visitors that often last for months and even years, as search is always regarded as a durable and powerful source to drive traffic for almost all kinds of content initiatives. 

Even though there are various places form where readers relocate your content like email newsletters and social media platforms, SEO is a very important tool that needs to be considered while creating a business page.

Inbound links would always affect the ranking of websites in the Google search engine. It also provides you various ways to build the links as part of the marketing activities of a website. Google makes use of various other factors to rank a website in the search results and links are one among those that are given the most consideration. Google sees the multiple incoming links to a website as a good sign to indicate the credibility and relevance of the website. 

Impacts of Links on SEO

Some of the most important factors that uphold the value of a link are listed below. 

Links from Websites which are Considered Trustworthy by Google 

Since websites would most probably have several other sites linked to it, a link that comes from a popular and trustworthy website will have greater value than other links that come from newer sites with not much inbound links.

Links from Websites that are Related to Your Product 

Links that come from websites that are often related to your product or service are considered more valuable than links from unrelated websites. This practice provides more topic relevance. 

Anchor Text or Link Text 

The hyperlinked phrases provided by several sites like “click here” and “read more” that does not have useful keywords are not given much value by Google. However, when relevant keywords are used with link texts, Google gets a better idea about what the website is about. 

The Total Number of Links on a Website 

When a website links so many web pages, the value of those links get divided by the total number of links that are used on the web page, and this is done by Google. Thus, the value of a link with many other links gets diluted when compared to the value of a link without many links on a page. Repeating the same keyword many times also brings in a similar effect because of the spammy look it gives to the web page. 

Popular social signs such as social media sharing and retweets will have a positive impact on the ranking, but it would mostly be different from the links. Links that come from social media platforms like Twitter and Facebook do not affect the popularity of the link. It is often regarded as a good thing because it prevents companies from reaching the top of Google search results by spamming social media platforms. 

Ways to Win Links

It is an obvious fact that you are not going to outsmart Google. The idea to win links is to grow as a relevant website with good quality content that is worth linking to. It is important to keep in mind that any tactic that doesn’t have this idea at its core has more probability to be useless as well as harmful. 

There are many ethical and correct ways to boost SEO and link building without having to rely on black hat practices of SEO, most of which with more benefits than just attracting links. Below is a list that might help you to get started with it. 

Input Good-Quality Content 

By publishing useful and original content in the website, links happen very organically as people get drawn to it naturally and would also feel like sharing it. Concerted efforts can be made to build content that is “linkable” such as a blog post or a webpage that mostly includes innovative research which is regarded as a great tool. Thus the odds to gain links and the conversion rate could be increased by creating and publishing high-quality content. 

Write in Blog Posts in Your Website 

Coming up with guest blog posts to various other popular websites is a good way to generate important links. It is always best to include a link in the author bio along with finding out newer ways for linking other posts within the body of the post on your website. 

Several studies have shown that around 56 percent of business bloggers use guest posts as a source of external content. However, it is very important to keep in mind that guest blogging has gained a lot of popularity and has become a lot more competitive as well. Creating a general post and pitching it a high-quality site takes up so much time and the best websites would encourage you to work hard for them. 

In addition to building links, guest blogging is a useful strategy to attract new readers and build a harmonious relationship with other businesses in your industry. 

Best Tips for Local SEO Marketing

SEO Marketing
SEO Marketing

Building strategies for SEO marketing for local businesses is different than building it for a business that is running online only. The strategies you adopt for building your business should seem appealing to the customers of the geographic area you prefer. Here are a few tips for SEO marketing that can be helpful for your business to reach potential customers.

Set up a Website that is Mobile Friendly

This is one of the important tips for digital marketing, and it is considered more essential for local businesses. Most customers who are on the lookout for local businesses, stores or restaurants are most likely to search about it through their smartphones.

Not having a website that is optimized for mobile-use would make it difficult for customers to interact with your website; it would also make it difficult for them to find your site. It is important to know that Google had updated its algorithm that allow businesses having mobile-friendly websites to show up in search results in mobiles.

Optimize Your Website for Local Search

If you are focusing on getting local customers, either on desktop or mobile, you would need to have a comprehensive strategy for searches. Make sure that you include information about the services and products of your business on your website along with necessary keywords.

Have a Professional and Neat Design for Your website

Local customers who have the habit of browsing sites for deciding on the places for shopping, eating and obtaining services would mostly judge your business based on the quality of your website. Therefore, it is important for you to make it look professional and that it offers all the necessary information they might look for.

Include the Hours of Business and the Address

One of the major things a customer is likely to look for on a business website is its location and hours of service. For the same reason, it is very important to clearly mark the related information so that it can be helpful for customers to not go forward with a guess.

Offer Many Methods to Contact

Making it easy for visitors to contact you in case they have more inquiries is very important. Make sure to add a contact number, live chat, email and other possible options offering the visitors ways to keep in touch with your business.

Post Regularly on Social Media

Posting regularly on social media platforms is considered as one of the most effective tips of local digital marketing as it is a great tool for targeting visitors online. You would have to make the visitors get engaged in your website, which can be beneficial in bringing more results for you.

How to Optimize the SEO of a Marketplace through Content Marketing

SEO

Most people often wonder about how a marketplace can be used for building a business through strategies like content marketing. Search Engine Optimization (SEO) is regarded as a great way that helps in quickly growing your marketplace business, helping to acquire both buyers and sellers as users of your marketplace. The best part about SEO marketing is that it drives traffic to your marketplace organically, meaning that the traffic that comes into your website is free. 

How to Make Content Marketing and Marketplace SEO for growing Your Community?

Search Engine Optimization is widely used by most businesses for building the traffic from search engines like Google. People would be able to find you on Google when you take particular strategies to optimize your website. 

Content marketing is one of the major parts of the SEO strategy for building traffic on our website. Using content marketing and SEO enables you to get targeted traffic for your website and also to grow an engaged community for your site. 

Having great content for marketing is a bonus for the marketing strategies and you need to optimize the content for SEO for effective marketing. Here is how content marketing improves the SEO strategy for your marketplace. 

Content Marketing

Content marketing is one of the most chosen and effective techniques for marketing which s been used for creating relevant, valuable and consistent content for attracting a targeted audience to drive potential customers to your business. The motive behind content marketing is to create useful and fun content and make it available to consumers and also to educate them on how your marketplace works for them. In a nutshell, SEO and content marketing can be summarized this way:

Content Marketing is the strategy of creating and diffusing the content to attract a targeted audience. 

SEO is anything that is done for increasing the organic traffic for search engines.

The content marketing strategy of your business can often be used in both B2B and B2C business models. 

How to Create Blog Posts for Growing the Audience of Your Marketplace?

To create a blog post to promote audiences to your marketplace, you will have to consider the five basic principles of producing quality content for a marketplace which are – following the editorial guidelines, expressing your ideas clearly, structuring the articles and content, using your own style, and writing impactful content.