The digital field has developed vastly over the past few years and it is important to have thorough knowledge about it to survive in the current competitive world. When it comes to businesses, SEO is regarded as the ultimate marketing discipline. Without any doubt, it is highly important to rank high on the search engine to stay ahead in the competition. Note that search engine algorithms tend to change frequently and you will have to keep up with it to drive maximum traffic to your website and, thereby, to increase the sales.
However, many businesses tend to make some blunders while they try to keep up with the ever-changing SEO demands. This can hurt your search engine rankings putting the financial security as well as the reputation at stake. In order to address this issue, below is a list of few SEO errors that you must avoid at any cost.
Ignoring the ‘Google My Business’ Listing
One of the major SEO mistakes that most businesses tend to make is not managing or claiming their ‘Google my business’ listing properly. Note that Google has a great impact on searches, especially the ‘near me’ ones. It is to be noted that this is one of the biggest opportunities for all the small and medium-scale businesses out there to claim their geography or location. Plus, you can also answer all the questions raised by your potential customers by managing ‘Google my business’ listing properly.
Concentrating Only on on-Site SEO
Many amateur entrepreneurs have a misconception that SEO is done only on-site. In fact, this is true to an extent. However, even though optimizing your company website pose a huge impact on your search engine ranking, you cannot ignore the off-site SEO strategies. Rather, you must always dedicate some time and effort to create engaging and thoughtful content and post it on other websites. Make sure that the blogs or content are keyword-rich and boast links that take the user to your company website.
Overlooking Meta Descriptions and Page Title
Many business enterprises still tend to overlook the page title of their webpage. In such cases, you can see ‘Home’ as their page title. Giving an engaging title to your page and fixing the Meta descriptions are extremely important for SEO. Thankfully, this task is simple. Even though the content management system tends to change this by default, the process is often overlooked when building a new website for a small-scale business.
Ignoring Regular Website Audits
Audits are carried out to analyze the performance of your company website from the clients’ point of view as well as from the search engine perspective. Regular website audits will give you an idea regarding the navigation user-friendliness of your site, accessibility to useful information, the compatibility with mobile phone applications, etc. By thoroughly monitoring all these genres, you can determine the areas to be improved and act accordingly. Additionally, a website audit will monitor the loading speed, search engine optimization, content quality, checkout process, and many more. Hence, not performing regular website audits can pose a negative impact on your business.
Not Changing Old URLs When Redesigning your Website
You are likely to redesign your website overtime because of multiple reasons such as customer demands, to cope up with the current trends, etc. In such cases, you will have to redirect your customers to the new site from the old URLs. Otherwise, you are most likely to experience a huge drop in your website traffic and this can affect your business. For this, most people rely on the 301 URL map. In short, leaving old URL structures as such when your redesign or modify your website is one of the most serious SEO mistakes you are likely to commit. However, changing the URL of a highly-trafficked website will also be a challenging task.
Placing Important Details in an Image Rather than on the Web Page
It is easy and appealing to highlight some important text by placing it in the image. Hence, some people take this step when building or redesigning a website. Even though this might attract customer attention, search algorithms that constantly look for texts will not be able to read the ones inside the images. In simple words, you must have text on your web page if you want to get indexed. After all, content is the King.
Not Including Quality and Fresh Content
Some websites overlook the necessity of rich and engaging content and they oftenfail to include a blog on their website or the content will not be that engaging or fresh. This can lead to a drop in website traffic to a great extent. To address this issue, make sure that your website entails several and a variety of fresh and engaging blog post topics that are relevant to your business. Plus, make it keyword-rich and thoughtful. You can also include FAQs from your customers in order to meet your goals of higher conversion rate and search engine rankings.
Other critical SEO mistakes that you must avoid include;
- Buying backlinks
- Creating content mainly for algorithms
- Inability to cope with the changing SEO trends
- Considering search engine optimization as a one-time task
- Being cost-conscious when designing your website
- Overuse of keywords
- Not giving attention to customers queries
- Lack of unique keywords