How To Optimize Your Ecommerce Site Structure

Ecommerce SEO
Ecommerce SEO

Optimizing site structure is an important part of ecommerce SEO. Your site should be user-friendly. Also, it should enable the search engine bots to easily crawl your site. This is important for achieving good search engine ranking. Hence, optimizing the structure of your ecommerce site is essential. 

The Importance Of Site Structure

A good site structure can provide a wide array of benefits for your ecommerce site. The structure of the site can have a great impact on the speed with which the site loads. A neatly designed site will need fewer code resources (like javascript, and CSS, etc.) and it will make fewer requests for loading. So the load speed will be high, which can be beneficial for providing better customer experience and improved search engine ranking. 

Also, a better site structure can be useful for boosting conversions, as it can help to provide maximum customer satisfaction. If the site structure is easy to access, then your customers will be able to find the things they need easily. This can help to increase conversions and promote profit generation. 

Optimizing your site structure must be done one step at a time. If you are planning to improve your site structure for SEO marketing, then the following steps can be useful for you. 

Create A Structure, Based On Hierarchy 

There should be a hierarchical structure for your ecommerce site. Also, there should be no more than three hierarchical levels. The first level should be the home page of your site which should be followed by main categories. The final level should be the products page. This can help create a neat structure for your site which can be easily understood by the users and the search engines. 

Create A Menu Which Replicates The Site Structure 

Having a menu on your page can help your users to easily navigate between different pages. Also, it can be useful for selecting a particular category directly without having to scroll through other categories. 

Try To Create Separate Menus For Mobile And Desktop

A lot of users will be accessing the site using their mobile phones. Hence, the site should be mobile-friendly too. The desktop menu won’t fit the mobile screen thereby creating inconvenience for the users. So create separate menus for desktops and mobile phones so that your site can maintain great versatility. 

Having a good site structure is crucial for ecommerce sites. Hence, if you are trying to boost your site traffic and create more conversions, then make sure to optimize your site structure. 

3 SEO Tools To Increase Your Online Presence

SEO Marketing
SEO Marketing

In the digital world, having an online presence is all that is needed to make or break your ecommerce business or blog. It doesn’t matter if you have the best content or the best known product in the world, if people can’t find you then the exercise is fruitless, to say the least. You can always pay a fortune in ads to make sure that people take notice of you, but in the long run these paid ads (SEM or even social media ads) do very little for you.

if you are looking for a long-term solution to reaching out to visitors then the best strategy to adopt is undoubtedly SEO or search engine optimization. We will be taking a look at some of the SEO tools that can take your SEO marketing game to the next level. Read on…

Google Keyword Planner

No list would begin without Google’s own tools for SEO-its search engine does have the most number of users in the world! The Google Keyword Planner is one such tool that is available to users to analyse the performance of different keywords and also explore the different keywords that you can use depending on traffic and searches on average.

The catch is that it is focused on Google Ads, which is a paid service. Investing and paying up would be a wise move nevertheless.

Yoast SEO

With the best keywords found for your blog or ecommerce website, the best way to use them is by means of using it to produce good content.

If your websites or blogs make use of WordPress, then you have at your disposal one of the best and most widely used SEO tools for writing and publishing content online.

Yoast SEO is one such plugin that you can make use of to write attractive texts. It isn’t limited to just that- you can use it to boost readability, variations and keyword usage. It can help boost the quality and relevance of the content and allow it to be better when being indexed by Google. These insights will help the search engine ‘rank’ your business better.

Google My Business

Another addition to the list of Google SEO tools. If you want to make a local presence especially if you have a physical store, then setting up a Google My Business account for your store will be the wise thing to do. All the relevant information regarding the business name, contact detail, opening times, location can be added. This is used by Google via geo-search to present to those who are searching locally. This increases the local visibility of your store.

Data Analytics Tools Of CRO

Conversion Rate Optimization
Conversion Rate Optimization

Once you set up a business and build a website for it, the next thing that you want is better website traffic that could bring better sales and profit. Conversion rate optimization (CRO) is the technique that makes things easy for you with its sophisticated tools particularly designed for the ecommerce platforms.

Analyzing your web resource using data analytics tools like Google analytics and heap analytics can give a better explanation for why your website is not converting like you expect it to. Two popular data analytic tools are given below.

Google Analytics

Google analytics tool rules the analytics space and its free version would be enough for starters. The tool studies your website traffic and helps you see who is visiting your website and who is coming back. A higher number of returning visitors indicate that the audience find your site content interesting while a lower number indicates that yours site has to improve.

Google analytics is not merely about numbers but it implies whether your content is engaging or not by calculating the amount of time visitors spend on your website and the number of pages they visit while being on the website. With the feature called scroll tracking, you can see how far the visitors scroll down on the pages. By making use of all these functionalities, you can find out how well a content or pages performs, and make suitable changes if needed in order to boost the performance and increase visitor traffic.

Heap Analytics Tool

Heap analytics tool help you track almost every action of the visitors to a website as it comes with a minimalistic dashboard that can capture various forms of user interaction like taps, swipes, submissions, click on links etc.

The feature that makes heap analytics tool stand out is its ability to capture every possible action of the users while they are on your site, eliminating the need for using any manual code. The installation process of the tool is quite easy because it does not require any manual code, a feature that makes it suitable for beginners.

The intuitive and user-friendly interface of the tool contributes to its ease of use and pretty much everyone can use this tool.

Data analytics tool is more like a first step in your CRO strategy that makes us aware of the shortfalls and helps us formulate better solutions by giving a clear-cut idea about the issues that hinders the progress to better conversion rates.