digital world, having an online presence is all that is needed to make or break
your ecommerce business or blog. It doesn’t matter if you have the best content
or the best known product in the world, if people can’t find you then the
exercise is fruitless, to say the least. You can always pay a fortune in ads to
make sure that people take notice of you, but in the long run these paid ads
(SEM or even social media ads) do very little for you.
if you are
looking for a long-term solution to reaching out to visitors then the best
strategy to adopt is undoubtedly SEO or search engine optimization. We will be
taking a look at some of the SEO tools that can take your SEO marketing game to the
next level. Read on…
Google Keyword Planner
would begin without Google’s own tools for SEO-its search engine does have the
most number of users in the world! The Google Keyword Planner is one such tool
that is available to users to analyse the performance of different keywords and
also explore the different keywords that you can use depending on traffic and
searches on average.
is that it is focused on Google Ads, which is a paid service. Investing and
paying up would be a wise move nevertheless.
best keywords found for your blog or ecommerce website, the best way to use
them is by means of using it to produce good content.
websites or blogs make use of WordPress, then you have at your disposal one of
the best and most widely used SEO tools for writing and publishing content
Yoast SEO is
one such plugin that you can make use of to write attractive texts. It isn’t
limited to just that- you can use it to boost readability, variations and
keyword usage. It can help boost the quality and relevance of the content and
allow it to be better when being indexed by Google. These insights will help
the search engine ‘rank’ your business better.
Google My Business
addition to the list of Google
SEO tools. If you want to make a local presence especially if you have a
physical store, then setting up a Google My Business account for your store
will be the wise thing to do. All the relevant information regarding the
business name, contact detail, opening times, location can be added. This is
used by Google via geo-search to present to those who are searching locally.
This increases the local visibility of your store.
Once you set up a business and
build a website for it, the next thing that you want is better website traffic
that could bring better sales and profit. Conversion rate optimization (CRO) is the
technique that makes things easy for you with its sophisticated tools particularly
designed for the ecommerce platforms.
Analyzing your web resource using
data analytics tools like Google analytics and heap analytics can give a better
explanation for why your website is not converting like you expect it to. Two popular
data analytic tools are given below.
Google analytics tool rules the
analytics space and its free version would be enough for starters. The tool studies
your website traffic and helps you see who is visiting your website and who is
coming back. A higher number of returning visitors indicate that the audience
find your site content interesting while a lower number indicates that yours site
has to improve.
Google analytics is not merely
about numbers but it implies whether your content is engaging or not by
calculating the amount of time visitors spend on your website and the number of
pages they visit while being on the website. With the feature called scroll
tracking, you can see how far the visitors scroll down on the pages. By making
use of all these functionalities, you can find out how well a content or pages
performs, and make suitable changes if needed in order to boost the performance
and increase visitor traffic.
Heap Analytics Tool
Heap analytics tool help you
track almost every action of the visitors to a website as it comes with a
minimalistic dashboard that can capture various forms of user interaction like
taps, swipes, submissions, click on links etc.
The feature that makes heap
analytics tool stand out is its ability to capture every possible action of the
users while they are on your site, eliminating the need for using any manual code.
The installation process of the tool is quite easy because it does not require
any manual code, a feature that makes it suitable for beginners.
The intuitive and user-friendly
interface of the tool contributes to its ease of use and pretty much everyone
can use this tool.
Data analytics tool is more like
a first step in your CRO strategy that makes us aware of the shortfalls and
helps us formulate better solutions by giving a clear-cut idea about the issues
that hinders the progress to better conversion rates.