When the world turned to digital platforms, the face of shopping and its patterns have undergone drastic changes. Online shopping has grown popular than ever and with popularity increases the responsibility of commerce store owners. Unless they stay updated about the changing trends in the ecommerce sector, they will find themselves falling behind in the tough competition in the online marketplace.
Here are some of the ecommerce SEO trends in the ecommerce sector.
Load Speed Is The Key To Conversion Rate
Imagine shopping from an online store that takes an eternity to load the pages and shopping from another online store that loads pages at lightning speeds. Which one would you prefer? No doubt you will choose the second one.
Optimizing image sizes, reducing redirects, and minimizing the web code are other ways that can improve the performance of your site.
Videos Added To Product Pages Can Attract The Customers
Adding videos on product pages can decrease the bounce rate and keep the visitors engaged. As users spend more time on the site, the chances for them purchasing from the website are more. A high engagement rate is an indication of quality content and no wonder why Google rewards pages that have a high engagement rate.
Optimize The Ecommerce Website For Voice Search And Question Keywords
Online search methods are not limited to text searches. Voice search is growing popular requiring the e-commerce website to be optimized to respond appropriately to voice queries.
It is predicted that by the end of 2020, almost 30% of website sessions will be conducted exclusively through voice searches. The way voice search SEO and traditional SEO operate is quite different. To optimize your site content, think about the possible queries people may make and add content that is relevant to the queries.
Stay Focused In Local SEO
Gaining visibility is important for physical stores as well as online stores. While displaying search results, goggle gives priority to the distance and prominence of the websites. Even if you own a brick-and-mortar business, establishing an online presence is important, as it can make positive contributions to your sales.
Consumers often use terms like ‘nearby’ and ‘near me’ in their searches and expect the search engine to give results relevant to their query. Including these terms in the title, meta tags and descriptions can improve your search engine rankings.
Adopting the right ad updated SEO strategies can give a major boost to your e-commerce business.