Making money while you sleep. That is the
dream, isn’t it? For many people out there that have managed this, they have
started off in one way or the other as affiliates; earning a commission when
people end up buying something because of your marketing…
Magic Of Affiliate Marketing
This is the process of earning a commission
by simply promoting other people’s or businesses’ products. You find a product
you like, you promote and help others see its worth and get a piece of the
profit every time a customer buys that product/service.
The idea does sound simple enough, but
there are a couple of don’ts, especially when it comes to dealing with
affiliate marketing that you should be aware of!
This Shouldn’t Be Your Reliable Source Of Income Immediately
Although affiliate marketing is a great
way to make plenty of money, it can’t be blatantly regarded as a regular source
of income. Affiliate marketing is not the “get rich quick” tactic.
If you have a small fan base and the
traffic you pull to your website or blog is not much and runs in the couple
thousands, then the income will be sporadic! It will take years for consistent
monthly returns to turn up. Implement quality content and SEO marketing to your
site to bump up the traffic. You can take the help of top-rated SEO companies
to provide reliable SEO services.
It Is Hard Work Running A Affiliate Program
If the affiliate network is built on a weak
relationship with your audience, then it won’t work. You have to make sure that
you’re working with the right partners and that you are constantly changing and
updating your content.
Take, for example, you did a product
review. The product may have new updates and features added in. You will need
to keep an eye out for this constantly and keep making changes to keep your
content relevant. If you don’t have the energy or the time to go back and
manage accounts, monitor links and so on, then affiliate marketing may not be
your cup of tea.
Before you sponsor and market a product
make sure to thoroughly research it first. It will be even better if you can
get your hands on one, but then again that would be an ideal world scenario.
Make sure that this is a service/product that you would use, only then should you
recommend it to others. If for some reason, the customers are unhappy then you
will lose credibility and your traffic numbers will drop like flies in winter.
yours is a business that operates online then you will already know the
relation between website design and SEO services. However, let me be clear on
one thing and that is, SEO or Search Engine Optimization ideally must be
built-in rather than added later to your website designing process. In the
universe of digital marketing, your website acts as the face of your company
which you have built from scratch with blood and sweat.
being said, typically the thought of SEO or opting for reliable SEO services
doesn’t catch your attention until after you have built a website or worst-case
scenario, rebuilt your website. SEO should not be treated like some Band-Aid to
be put on your website in case it needs plastering. On the contrary, it must be
treated as one of the fundamental requisites if you wish to rule the industry.
Let us discuss how this motive can be achieved?
To Develop A Website That Is SEO-Friendly?
begin with the basics. What do you understand by an SEO-friendly website? It
simply means a website that facilitates the renowned search engines to read and
explore your website; every single webpage of it. To achieve this, your website
must primarily be made visible to the result pages of these search engines. Now
is the time when SEO comes into the picture. Building a website that is
SEO-friendly needs thorough planning and an organized approach. So where to
start? Read on to find out.
Are The Fundamentals Of Website Designing?
essentially has three core components and they are discussed as under.
present, you may be using example.com as your primary domain plus you may have
other domains as well. It is very important that the domain names which you use
bear a close resemblance to the business you are conducting. One of the common
notions about domain names is that businessmen feel the need to include their
keywords in their domain names. Up to an extent, it does offer some help to the
business but since the prime focus must be at the rest of the world; this is
not a sensible thing you are doing.
is also equally important. If the website you are designing or have designed earlier
is slow, you will be left with nothing but unhappy customers. You must take the
necessary steps to turn the situation to favor you and you must also keep your
potential customers in mind. Move your location to your audience’s location and
be quick in doing so.
for Content Management System, the choice of CMS is an important factor that
will decide the success of your business. It is always best to choose a CMS to
comply with your situation and your businesses as well; rather than blankly
opting for the one which your web company suggested according to their
convenience and compatibility.
Can Crawling And Accessibility Help?
search engine must be able to freely crawl the website you have created and
thoroughly understand what business you are carrying out plus in which location
you are running your business. For doing so, there are two important things to
be considered and these are discussed as under.
potential customers who are visiting your website must be able to read and
understand the contents of your webpage. How can this be made possible? It is simple;
just keep it text-based. Refrain from images, flash or even videos. There are
numerous tools available online to enhance the textual contents of your website
and make it presentable and appealing to the target audience. The utmost
important thing to be kept in mind is that the contents of the website must
bear a close resemblance to what your business is doing in the real
you wish to index the contents of your website beyond your homepage, you will
necessarily need internal links so that the search engines can crawl your
businesses website. You can make use of your primary navigation, XML Sitemap
tools, search engine directives, etc to do the trick. Another useful tool is
Screaming Frog; it can offer some serious help.
Can A Mobile-Friendly Design Help?
the use of mobile phones is increasing rapidly. With the advent of smartphones,
people can access the internet from anywhere around the world and anytime they
want to. This being said, developing a website that can be accessed through a
smartphone is very important. This will be beneficial for your business as
Can Page Speed Assist?
the present era, speed is everything. Customers are impatient and so if the
website you have designed is a slow running one, naturally you will lose out on
your potential clients.
Having high exposure on Google’s organic
search results will potentially do more things for an ecommerce business’s
website than just instant sales. The capability to lure new consumers can make
or break an ecommerce business. In other words, if your business can attract new
consumers, it might just succeed; otherwise, it might not. Organic search
traffic can go a long way to building your revenue. Here, we will look at some ecommerce SEO benefits to
give you an idea about why that is the case.
Almost every ecommerce website requires SEO
for more brand awareness without spending much money. Your brand site appearing
in Google Answer Box or the first search engine results page could remind a
customer that they have visited it before. Or else, it could be the first time
they are seeing your website there.
Furthermore, some search engine users
consider ranking well an endorsement that makes their possibility of clicking
on a higher site listing more.
Your Marketing Funnel
Your conventional marketing funnel depends on
a constant inflow of new customers. Ecommerce SEO has a big impact on driving affordable and top of
the funnel traffic when customers are at the phase of ‘awareness’. That said,
search engine optimization also plays a part in the rest of the marketing
When customers come to know your product,
they would then have an interest in it and the next phase is conversion. For an
uninitiated, the term ‘conversion’ refers to the customer doing anything you
want them to, such as buying your product. When the customer journey
progression from brand awareness to consideration to conversion, their aim
reflected on the keyword used changes from information-related to
transaction-related. Targeting the right intent of the customer at the perfect
points on your website will influence their movement to another stage, boosting
the possibility of conversion.
Advertising for keywords having the intent of
high transaction is a sensible thing to do. But the worth of other forms of web
content, like buyer guide, tutorial blogs, and usual articles, will be felt gradual.
It is useful to do SEO for the said types of content. SEO can help to bring a
considerable increase in web traffic at a marginal expense. It just takes the
capability to optimize web content, knowledge of what users look for online,
opportunity to use the right CMS software, and time.
When customers come to your website through channels
such as organic search, your team of paid search marketing professionals should
add cookies to that site for remarketing. After that, you can reveal display
advertisements to the customers as they exit your website and progress to
another marketing funnel stage. If you drive more individuals to your website,
you will have a bigger remarketing audience.
Remarketing will be more sensible when you think
about visits to your web content published atop the funnel. When customers
navigate the internet, customers will be caused to remember that your product
or service has given them something valuable.
Search Traffic From Long-Tail Keywords
Less than one-third of web search queries
that customers make on Google is new to the search engine. These vague one-time
search phrases form part of your long tail keyword, including queries that separately
drive some searches, yet in total represent almost 40% of the overall search
queries. Long-tail keywords often lead to customer action at a much greater
rate compared to other keywords in SEO for ecommerce.
Usually, ecommerce websites are made hierarchically
with growing detail levels, so these are set up to target the long-tail keyword-based
searches. For instance, a common navigation path for a women’s clothing website
is this: Clothing > Women’s Clothing > Accessories > Collars > Sailor
Collar. The webpages are deeper there and match a long-tail keyword such as
‘sailor collar’, but these are excessive to be targeted individually. Scalable ecommerce SEO is more
Having a solid user experience causes conversions
to happen. SEO helps to know customers, and thereby, optimize the usability of
your website, which in turn, could improve your ranking.
Keyword data makes it possible to understand
the desires of customers. Shoppers want something, so they are searching. Websites
fulfilling their desire faster are likelier to sell. The said data helps to understand
in what way customers articulate their desire. Adding the keywords they use for
searches to your website could make the experience better. For instance, if
almost every user searches for ‘affordable sailor collar’, emphasizing those cheaper
items could just improve usability.
Another important ranking factor,
particularly for Google, is offering an excellent user experience. If numerous
searchers click through to your website, and instantly go back to the SERP, Google
assumes that that site is irrelevant for the corresponding search query. That
customer action can negatively affect your ranking.
The popularity of online
shopping is rapidly growing, hence, the ecommerce industry has become more
competitive. It became important to implement the best marketing strategies for
ecommerce platforms to attract customers and to generate revenue. Ecommerce sites use a large number of advertising
and marketing techniques, one of the major strategies among them is Search
Engine Optimization (SEO).
SEO marketing is the process of increasing your ranking in the
search results provided by different search engines. It will help you to appear
in the top places in these results. Hence, you will get more visitors and more
conversions. This strategy can help you to attract a large number of customers
to your ecommerce site, thereby boosting your income. We have included some
best ecommerce SEO
tactics that will aid you to drive your ecommerce sales.
the best ecommerce SEO strategies, the
first thing you have to do is keyword research. A keyword is what your customers
will type in a search engine when they are shopping for products. There are a
lot of keyword research tools that are available online. These tools will show
what your customers are likely to search and the search volume related to each
will give a good idea about what your customers will be searching for. Hence,
you can focus more on these keywords for redirecting people to your site who
are searching for those words.
After you find
the right keywords, it is time for you to include them on your webpage. You can
include them in your product pages and descriptions, but it may not be enough.
This is where blogging will come to your help. You can add blogs in your ecommerce
sites which include your keywords. These blogs can also be helpful in educating
your customers. Hence, blogging will give you multiple benefits.
It is estimated that more than half of the
searches conducted by the customers include more than four words. Hence, it is
better for you to select long keywords associated with your products. For
example, if you sell bicycles, then instead of focusing only on the term
“bicycle”, try something like “high speed gear bikes” or some other similar
terms that are specific to your products.
Use Simple Website Architecture
It should be easy for the customers and search
engine bots to navigate through your website if it makes use of a simple
architecture. It will provide more convenience for your customers and will help
you to increase your popularity.
marketers occasionally measure the condition of their SEO program by gut feel. There
are several gray areas in ecommerce
SEO, but its evaluation requires not some hunch, but data. Use the
following methods to find out the state of the search engine optimization (SEO)
program for your ecommerce website. Although analyzing SEO metrics in many
systems will give the clearest idea, remember that the metrics in a platform might
not match the numbers in other platforms.
Using enterprise search tools and
platforms like seoClarity, Ahrefs, and Searchmetrics is the quickest way to
measure SEO performance. Why? Because these assimilate data from many of the following
sources, and convert it into easily readable dashboards. Sometimes, you may be able
to find an issue without exiting the platform.
Data from website analytics tools
will be the regularly sought-out source of your SEO KPIs (key performance
indicators) namely orders, most significant traffic, and revenue. If these KPIs
are working fine, so will be the crawling, indexing and ranking processes, plus
attracting clicks off of the (search engine results page) SERP to your website.
The website’s non-SEO aspects
like user experience, product assortment, pricing, and others will determine
whether or not a searcher does what you want them to. In SEO parlance, this
user action is known as a ‘conversion’.
Bear in mind that analytics tools
do not provide reliable data on keyword search-queries. Search engines have
made the data unavailable back in 2013. Now, analytics software reports almost
every keyword as ‘not provided’. What’s worse, the remaining SEO keywords are
an unreliable part of the dataset on the whole.
Google Search Console
There is no more reliable source
of rankings, impressions and clicks than Google’s Search Console Performance report.
The report is limited to search on Google, but the search engine makes up over
90% of organic traffic on almost every ecommerce website.
In Search Console, there are also
reports for server errors, indexation, structured data, internal and external
linking, sitemaps, etc. It is used to communicate significant details
concerning your website, like a manual Google penalty to name one.
The advertising platform offers
reporting on Google organic search provided that it is linked with Google
Search Console. Google Ads’ ‘Paid & Organic Report’ provides a lot of data
concerning the search queries you get impressions for.
For instance, if an ad is shown
when you google ‘red shoes’, it will show as a search query in Google Ads’
report, whether or not the organic search result has an impression. In contrast,
if it gets an organic search impression, ‘red shoes’ is sure to show in the
report in Google Ads, regardless of that advertisement. Using the report is one
more method to evaluate your search engine optimization efforts.
Free Search Ranking Tools
As a whole, rankings are among
the most useful diagnostics for investigating in what way keyword trends affect
organic performance. However, rankings are not a KPI. Clicks on an organic
listing are more important, not where that website ranks.
Even so, if you cannot afford any
enterprise search tool, and need another opinion about rankings to support
Search Console, use a free and limited version of a platform including rankings
Many people can assess search
engine optimization problems for free.
Webmaster Office Hours
Submit your doubts on Google
Webmaster Office Hours Hangouts, hosted by the Senior Webmaster Trends Analyst
of Google named John Mueller. Check on the calendar of the Webmaster Events to know
when the next chat will take place. Several SEO professionals usually take part
in the hangouts session, so be there in time to discuss your doubts with them.
Google Webmasters Help Community
Raise an SEO-related question and
get answers from members of the community forum, including Google’s workers. That
said, you should check the reliability of any person who provides advice there
or any other forum for that matter.
Start networking with esteemed SEO
professionals regularly by following these pros and retweeting the information
they share on social media. Comment on their articles in a constructive way. Rather
than saying something like ‘great blog!’, mention the thing that you found
useful in it, or raise a question which shows you appreciate their work. SEO
professionals may be ready to assist when you require help if you have left a
good first impression on them.
Join an SEO group on LinkedIn, a
social networking site for professionals. Some good examples are Search Engine
Watch, LinkedSEO, and Search Engine Land. Ask meaningful queries and get
answers from other group members. You can check each respondent’s credibility
by clicking to their LinkedIn profile. The aforementioned networking tip for
Twitter applies when you use this website, as well.
SEO marketing utilizes a
variety of techniques including content marketing, social media marketing, etc.
Another important SEO strategy that is widely utilized by a lot of websites and
ecommerce sites includes external linking. This is one of the SEO best practicesthat can
increase the reputation and credibility of your website. Also, it can be useful
to enhance the visibility of your site, thereby boosting the traffic.
An external link can be referred to as a
hyperlink that links to another website other than the source, i.e., if some
other site links to your website, it can be called as an external link.
Similarly, if you link to another website, then it is also an external link. It
is also known as an outbound link. This link can act as a reference to your
website, hence, it can increase your credibility among your competitors.
You can add an external link from another
website or a blog. Many websites are utilizing blogs for getting links and also
for educating customers. This is also a great strategy that can increase your
ranking in Google search results. You can ask other reputed sites to add a link
to your website from theirs, and in return you can add a link to their website
from your site.
However, there are certain things you have to
consider before adding a link to your website, because there will be spammy
links which can ruin the reputation of your site. It is better to avoid adding
a link to or from such sites, as it can jeopardize your search engine ranking
too. Hence before adding or requesting a link, you have to check the
trustworthiness and credibility of the other websites.
Today, most of the search engines utilize a
set of metrics to determine the value of an external link. It includes:
The trustworthiness of domain that provides
How popular the linking page is
The relevancy of the content given in both the
source and target pages
The anchor text (the clickable words to which
the hyperlink is added) used in the link
The number of links coming from the source to
the same page
The number of root domains linking to the
The number of variations of the anchor text
that are used for linking to the target page
The ownership relations between both the
source as well as the target domains
External linking is a wonderful SEO
marketing strategy that is
utilized by a lot of businesses. It can be useful to increase the reputation of
your website and can to also boost your search engine ranking. Hence, it is
important to utilize this technique for increasing the visibility of your
Anytime people need to know something, they will first google it.
For an uninitiated, the term ‘google’ is also used to refer to the search for
details regarding something online through the namesake search engine. People
generally go to the websites on the first page of the search results. They
prefer to go to the top websites because they feel that these are more
pertinent to the search they make. The site at the very top will get more
visitors, which will make you wonder why it ranks better compared to the rest.
It is due to search engine optimization.
Search engines have AI capabilities to verify whether the site you
have made is as per the rules and algorithm these have given. SEO helps Google
and other search engines in finding and ranking your site. For better rankings,
you should drive traffic to your site, and SEO will help do it for you.
Why Your Website Should Be Optimized?
You might have heard the term ‘SEO’ (search engine optimization).
You might wonder what causes websites to be at a higher position on search
engines such as Google. Think from the point-of-view of a visitor, when you
look for something online, you prefer visiting the top websites. This is
precisely why you should have better rankings on each search engine result
page. If your website is to be at the top, you would get an increasing number
of visitors. So SEO practices are utilized for the better relevancy and
visibility of a website on the SERPs (search engine results pages).
Forms of SEO
Search engine optimization is broadly categorized into two: ‘black
hat’ and ‘white hat’. Think of white hat SEO as the good form and the other as the
not-quite-good kind. Here is an overview of the two forms of SEO.
White Hat SEO
The most common and inarguably the best search engine optimization
form is this. White hat
SEO refers to both the practices and methods which follow the search
engine’s guidelines to the tee. In this
form, there is no foul play or deceptive methods for ranking involved, and
professionals in SEO pay attention to producing quality content, plus whatever
else that search engines recommend. It gives slow but long-lasting outputs.
Black Hat SEO
This form of SEO exploits the weak points in search engine algorithms. In it, methods that are against the guidelines are used. You may still get quick results through black hat SEO, but these will not be long-lasting. The other form of SEO focuses primarily on search engines, not the internet audience.
SEO techniques have been greatly
helpful for emerging businesses to rank their websites higher in the results
page of the search engines, thereby making them visible to the targeted
audience. It is important to look into some of the SEO tips that are been
widely considered for building a business platform, and here are a few of them.
Right and Efficient Keywords
Finding out the most effective sets of
keywords is the key tip in building your business. Carrying out some researches
to find out the suiting keywords like long-tail keywords can help rank your
website highly on certain niches. The right keywords can attract the audience
you are targeting, thereby increasing the rate of conversion of your business.
Using keywords that align with the intents of the users can help greatly to
make it easier for both the users and the business. For instance, people
usually type queries when they search for something in the search engine.
Optimizing the set of keywords this way can help to make the whole process a
in Anchor Text
Anchor texts are mostly links that
can be clicked on and those that are in hyperlink forms; it can boost the ranking
of your website through SEO techniques. Including the set of keyword links in
product descriptions can, in turn, help lead the visitors to similar products
of your page. But, always make it a point to never use the same keywords to not
get penalized by Google.
Most e-commerce platforms rely
completely on high-quality compelling images that help to boost their business.
Since the Google Image Search can drive traffic to your website, such images
have great SEO potential in building your website.
Usability of Your E-commerce Site
Making site navigations as easy as
possible for the users is one major factor that converts the visitors of your
page into customers. Not providing clear navigation paths to users can make
most of the visitors confused and frustrated, and compel them to leave your
site. Always make sure to link your product pages to landing pages.
Checking Conversion Rates
Conversion rate is the rate of
conversion of visitors who lands on your page to customers. You will have to
have to keep a check on the conversion rates of your business, which helps you
to plan the future of your business. Google Analytics offers good help with
this – in analyzing the traffic of your website and spot points to improve your
Content marketing is now creating a buzz in the
SEO marketing field. A lot of companies are using this method to advertise
their business and also for educating their customers. Content marketing is the
process of creating and distributing digital content online for promoting a
product, service or brand.
However, ecommerce SEO is an entirely new process
when compared to the SEO strategies for other businesses. Hence, if you are
planning to introduce content marketing strategies for your business, then you
have to be very careful, as these strategies will vary from business to
business. Hence, you have to choose an approach that will be beneficial for
Creating a content marketing strategy that is
right for your ecommerce business can be a difficult task for you, especially
if you are new to the whole SEO marketing world. Therefore, we include some
guidelines for helping you to find a content marketing approach that will be
perfect for your ecommerce business.
Identify Your Target Audience
Before, planning a content marketing strategy, it
is important to identify your potential customers for deciding the target
audience. This will help you to create content accordingly. For choosing the
target audience, you have to choose the following parameters including age,
gender, locality, habits, preferences, dislikes, etc.
You should have a clear idea about your audience
for implementing the right strategies for your business. Create content that
will help you to attract the targeted customers to your site.
Learn Your Targeted Customers’
The success of your content marketing strategy
lies in creating the right content and distributing them effectively.
Therefore, you have to distribute these contents where it will be easily
visible to people. For this, it is important to identify the online habit of
your customers. Find out where they spend their time on the internet.
Social media is a great platform for distributing
your content. It is a place where people spend most of their time on the
internet. Also, these platforms offer maximum visibility to your content.
Therefore, you can attract a lot of customers to your site using these
Create and Distribute The
The content you create should be relevant to your
business. Also, it should be able to perk the interest of your customers. You
have to keep it attractive and entertaining. Also, it can be used to educate
your customers about your products or services. Creating informative content
that will give knowledge to your customers is a good content marketing strategy
that is used by a lot of people.
It is a
known fact that search engines can bring in a steady crowd of visitors that
often last for months and even years, as search is always regarded as a durable
and powerful source to drive traffic for almost all kinds of content
though there are various places form where readers relocate your content like
email newsletters and social media platforms, SEO is a very important tool that
needs to be considered while creating a business page.
links would always affect the ranking of websites in the Google search engine.
It also provides you various ways to build the links as part of the marketing
activities of a website. Google makes use of various other factors to rank a
website in the search results and links are one among those that are given the
most consideration. Google sees the multiple incoming links to a website as a
good sign to indicate the credibility and relevance of the website.
of Links on SEO
the most important factors that uphold the value of a link are listed
from Websites which are Considered Trustworthy by Google
websites would most probably have several other sites linked to it, a link that
comes from a popular and trustworthy website will have greater value than other
links that come from newer sites with not much inbound links.
from Websites that are Related to Your Product
that come from websites that are often related to your product or service are
considered more valuable than links from unrelated websites. This practice
provides more topic relevance.
Text or Link Text
hyperlinked phrases provided by several sites like “click here” and “read more”
that does not have useful keywords are not given much value by Google. However,
when relevant keywords are used with link texts, Google gets a better idea
about what the website is about.
Number of Links on a Website
website links so many web pages, the value of those links get divided by the
total number of links that are used on the web page, and this is done by
Google. Thus, the value of a link with many other links gets diluted when
compared to the value of a link without many links on a page. Repeating the
same keyword many times also brings in a similar effect because of the spammy
look it gives to the web page.
social signs such as social media sharing and retweets will have a positive
impact on the ranking, but it would mostly be different from the links. Links
that come from social media platforms like Twitter and Facebook do not affect
the popularity of the link. It is often regarded as a good thing because it
prevents companies from reaching the top of Google search results by spamming
social media platforms.
It is an
obvious fact that you are not going to outsmart Google. The idea to win links
is to grow as a relevant website with good quality content that is worth
linking to. It is important to keep in mind that any tactic that doesn’t have
this idea at its core has more probability to be useless as well as
many ethical and correct ways to boost SEO and link building without having to
rely on black hat practices of SEO, most of which with more benefits than just
attracting links. Below is a list that might help you to get started with
publishing useful and original content in the website, links happen very
organically as people get drawn to it naturally and would also feel like
sharing it. Concerted efforts can be made to build content that is “linkable”
such as a blog post or a webpage that mostly includes innovative research which
is regarded as a great tool. Thus the odds to gain links and the conversion
rate could be increased by creating and publishing high-quality content.
Blog Posts in Your Website
with guest blog posts to various other popular websites is a good way to
generate important links. It is always best to include a link in the author bio
along with finding out newer ways for linking other posts within the body of
the post on your website.
studies have shown that around 56 percent of business bloggers use guest posts
as a source of external content. However, it is very important to keep in mind
that guest blogging has gained a lot of popularity and has become a lot more
competitive as well. Creating a general post and pitching it a high-quality
site takes up so much time and the best websites would encourage you to work
hard for them.
addition to building links, guest blogging is a useful strategy to attract new
readers and build a harmonious relationship with other businesses in your