Best Tips for Local SEO Marketing

SEO Marketing
SEO Marketing

Building strategies for SEO marketing for local businesses is different than building it for a business that is running online only. The strategies you adopt for building your business should seem appealing to the customers of the geographic area you prefer. Here are a few tips for SEO marketing that can be helpful for your business to reach potential customers.

Set up a Website that is Mobile Friendly

This is one of the important tips for digital marketing, and it is considered more essential for local businesses. Most customers who are on the lookout for local businesses, stores or restaurants are most likely to search about it through their smartphones.

Not having a website that is optimized for mobile-use would make it difficult for customers to interact with your website; it would also make it difficult for them to find your site. It is important to know that Google had updated its algorithm that allow businesses having mobile-friendly websites to show up in search results in mobiles.

Optimize Your Website for Local Search

If you are focusing on getting local customers, either on desktop or mobile, you would need to have a comprehensive strategy for searches. Make sure that you include information about the services and products of your business on your website along with necessary keywords.

Have a Professional and Neat Design for Your website

Local customers who have the habit of browsing sites for deciding on the places for shopping, eating and obtaining services would mostly judge your business based on the quality of your website. Therefore, it is important for you to make it look professional and that it offers all the necessary information they might look for.

Include the Hours of Business and the Address

One of the major things a customer is likely to look for on a business website is its location and hours of service. For the same reason, it is very important to clearly mark the related information so that it can be helpful for customers to not go forward with a guess.

Offer Many Methods to Contact

Making it easy for visitors to contact you in case they have more inquiries is very important. Make sure to add a contact number, live chat, email and other possible options offering the visitors ways to keep in touch with your business.

Post Regularly on Social Media

Posting regularly on social media platforms is considered as one of the most effective tips of local digital marketing as it is a great tool for targeting visitors online. You would have to make the visitors get engaged in your website, which can be beneficial in bringing more results for you.

How to Optimize the SEO of a Marketplace through Content Marketing

SEO

Most people often wonder about how a marketplace can be used for building a business through strategies like content marketing. Search Engine Optimization (SEO) is regarded as a great way that helps in quickly growing your marketplace business, helping to acquire both buyers and sellers as users of your marketplace. The best part about SEO marketing is that it drives traffic to your marketplace organically, meaning that the traffic that comes into your website is free. 

How to Make Content Marketing and Marketplace SEO for growing Your Community?

Search Engine Optimization is widely used by most businesses for building the traffic from search engines like Google. People would be able to find you on Google when you take particular strategies to optimize your website. 

Content marketing is one of the major parts of the SEO strategy for building traffic on our website. Using content marketing and SEO enables you to get targeted traffic for your website and also to grow an engaged community for your site. 

Having great content for marketing is a bonus for the marketing strategies and you need to optimize the content for SEO for effective marketing. Here is how content marketing improves the SEO strategy for your marketplace. 

Content Marketing

Content marketing is one of the most chosen and effective techniques for marketing which s been used for creating relevant, valuable and consistent content for attracting a targeted audience to drive potential customers to your business. The motive behind content marketing is to create useful and fun content and make it available to consumers and also to educate them on how your marketplace works for them. In a nutshell, SEO and content marketing can be summarized this way:

Content Marketing is the strategy of creating and diffusing the content to attract a targeted audience. 

SEO is anything that is done for increasing the organic traffic for search engines.

The content marketing strategy of your business can often be used in both B2B and B2C business models. 

How to Create Blog Posts for Growing the Audience of Your Marketplace?

To create a blog post to promote audiences to your marketplace, you will have to consider the five basic principles of producing quality content for a marketplace which are – following the editorial guidelines, expressing your ideas clearly, structuring the articles and content, using your own style, and writing impactful content.

Top Reflexes to Keep in Mind While Building an Online Marketplace

SEO Marketing

With the advancement of technology, marketplaces are now brought online and it has quickly become a new trend. The success of various platforms has already aided in proving the scalability of marketplaces making it easy to be applied to most parts of online businesses.

Building your marketplace is a major step that should be taken at the professional level. So, here are a few things that can be followed step by step to keep in mind while building a marketplace.

Finalize Your Business Model Canvas

It is a very clear thing that marketplace businesses are long term initiatives, and for building a successful marketplace, you will have to find a model that will aid its operations. The business model should be unique, profitable and should be capable of evolving to higher levels thereby providing good value to both sellers and buyers.

Create Your Logo

Always prefer creating a logo by a professional designer for your business. Doing this would give you the assurance of having a logo for your brand which will match the image you need for your marketplace. Numerous options are available for you for making a quality logo. In addition to this, you are most likely to find cheaper alternatives on many online websites; freelancers will also make proposals for the design if you pay them for it.

Start Using Growth Hacking and SEO Techniques

Always try to familiarize yourself with a few growth hacking and SEO techniques that can be helpful for the growth of your marketplace. Get familiar with social networking sites and create a database of potential customers to whom you can send your first newsletter or marketing emails. One of the greatest advantages of creating a list on your own is that it is likely to be well-targeted, thus it will be helpful in the growth of your marketplace.

Join Facebook Groups

Joining Facebook groups related to the activity of your marketplace can be very beneficial in growing your business as it is a platform that is accessible by everyone.

By joining theme-based Facebook groups, you would be able to interact with people who have the same interest as you or who will be interested in what you offer on your marketplace. You can also enjoy the privilege of free advertising to an extent that can be reached to a wider audience. There are many groups that are openly dedicated to providing products and services, giving you an opportunity for promoting your offers.

How SEO Can Benefit your Ecommerce Business

ECOM SEO Services

The competition among ecommerce businesses has grown quite intense these days. As everyone is trying their best to stay ahead of competitors, it is not that simple anymore to gain organic traffic and generate revenue. That is why you should implement the best SEO strategies to take advantage of the digital channels and draw more customers to your ecommerce website. Below is explaining how ECOM SEO services can help you reach your goals.

SEO Helps to Create Brand Awareness

Search engine optimization can help you to market your products to a wider audience and create better brand awareness among your customers. Besides, SEO helps to rank your website higher on search engine results pages. That increases the chances of more potential customers landing on your ecommerce website.

SEO Helps to Fulfill the Marketing Funnel

All ecommerce businesses work to complete the traditional marketing funnel – awareness, interest, desire, action. This hugely depends on how much organic traffic the website has. As SEO helps to target the right audience for your business, your website can easily accomplish the goal of influencing customers to conversion.

SEO Helps to Grow Remarketing Audiences

When a potential customer visits your website, you can use cookies for remarketing campaigns. This way, you can draw them to your ecommerce website again with targeted display ads when they browse the web. With the right SEO strategies, you get more website traffic, which expands your remarketing audiences.

SEO Helps to Improve User Experience

Search engine optimization helps you to understand the behavior of your customers and optimize your ecommerce website accordingly. With proper content management and product categories, your website would offer the most relevant answers to the users’ queries on search engines. As that helps to improve the website usability, the chances of conversions also improve.

SEO Helps to Lower Paid Search Costs

You can easily optimize your ecommerce website content with the help of SEO, even in a way that it also benefits your paid advertising campaigns. You can use the right text to drive value for both organic as well as paid search traffic. With well-optimized landing pages, you can gain higher quality scores, which would lower the cost per click, and lead to better performance.

SEO Helps to Build Lasting Value

ECOM SEO services are very different from other forms of advertising, and its value does not come to a standstill even when your campaign has ended. However, ecommerce SEO is an on-going process and it involves implementing the right optimization projects at the right time. It is a long-term investment nonetheless, which can help you to reap great rewards in the future.

Advantages of SEO for Ecommerce

ecommerce SEO
Advantages Of SEO

Search Engine Optimization has been a buzzing word in the internet for many years. Nowadays, more and more businesses understand the importance of SEO and investing in SEO services. It is especially important for ecommerce businesses to focus on SEO to drive more and more traffic to the site or online web store. Adopting proper search engine optimization strategies for ecommerce can help you increase your customer base in a matter of months. With SEO for ecommerce, you can make your products and services known worldwide and gain audience across the globe.

To understand the benefits of SEO for ecommerce, let us consider an ecommerce website without SEO. The management might have selected the best available ecommerce template with great user interface and navigation. But, there might not be any visitor to the site and this can because even the most important search engines like Google. Yahoo, Bing etc may not know about your website. This can be the reason that your website is not doing sales. The conversion rate of the ecommerce site can also be very low. This is where ecommerce SEO comes to play.

It is true that investing in adwords can help you gain traffic. But, with proper ecommerce SEO strategies, you will be able to drive more traffic to your site without spending much on pay per click or adwords. There are many benefits for ecommerce websites to invest in SEO and some of them are listed below

  • Executing proper SEO for ecommerce strategies can help you cut down your marketing budgets.
  • Ecommerce SEO can help you increase the online visibility of your website based on your competitor.
  • Ecommerce SEO can help you have natural customers that can offer you a sale.
  • SEO for ecommerce can help improve the sales of services and products, which is the goal of every ecommerce business out there.
  • Ecommerce SEO will have long-term effects in search results once your website reaches the top ten results.

From the above points, it should be clear that Ecommerce SEO not just aim at driving traffic to the site, but offers online marketing services from all sides to help you connect well with your audience and thereby improving sales. It is advised to have a good ecommerce SEO strategy right from the development stage of your website as it can help improve the ranking of the site right from the day of release.

Benefits of Using SEO – Friendly Content for your Website

SEO
SEO – Friendly Content

The content for your online website needs to be SEO-friendly as it plays an important role in placing your website on the search engines. Using SEO-friendly helps your website to be shown on the top pages and will help you to get more engagements, likes, and shares. A lot of foresight and thought goes into writing effective SEO content. Here are some of the benefits of using SEO friendly content for your website.

It Improves the Ranking of your Website

The most important influencing for your website is its uniqueness and reliability. It must have keywords that are of high-profiles which one tries to flaunt in a site. The topics for your websites must be written using these keywords which helps in tailoring the actual contents to your ranking. Good quality contents play a major role in improving the ranking of your website in search engines. Also, professionally written contents have very low bounce rates; it also gets a lot of attention on social media platforms. Therefore, emphasizing on writing quality content for your website is always a must.

Higher Conversion Rates for your Website

SEO based content can greatly help you in finding potential customers since the quality of your text can make your brand stand out from the rest of the brands. You must be able to assemble information more quickly if you have blogs and the information must be precise. This can ensure you to draw more audience and that every party is interested in your content. SEO contents will find more people on your website which thereby increase the drive steadily, and other non-related contents of your website will diminish quickly. SEO contents will have greater visitors when compared to other contents on your website.

SEO Contents Will Help to Reduce the Bounce Rate

Visitors are most likely to stay on your website if they find the content of your website to be well-written. The amount of time you spend to improve the quality of your SEO content will make it more valuable to attract new visitors to your site. SEO friendly contents offer keywords that are target specific which help to attract new visitors. You are educating the potential customers on various topics as you start to blog, and you become an expert in a particular field which helps customers to invest their trust in you. The falling of the bounce rate will improve the ranking of your website.

Major Downsides of Using SEO for your E-Commerce Platform

SEO
Downsides Of SEO

Most business owners are struggling to deal with the dilemmas with the various digital marketing campaigns that are available in the market. With various tools and sources of website traffic available, most businesses are still in the confusion of having the correct choice of digital marketing. Many solutions are been offered to solve these problems through SEO, but there are a few downsides of SEO that you need to consider. Listed below are a few of the downsides of SEO that you need to be aware of.

Longer Time to See Results

Slow time-frames in-order to generate noticeable results for the efforts you put in is one of the major drawbacks of SEO. Establishing your e-commerce website by getting a better hold in the search engines is what takes you closer to the success of your business in digital marketing. Getting your content recorded by the search engines will take time – mostly days or weeks. Therefore, SEO is not a good choice if you are someone who looks for immediate results.

Larger Investments

SEO is never a free tool for digital marketing unless you opt for SEO campaigns like producing content and attracting black links. You would have to get external help in building organic links for your website and marketing strategies if you wish to generate considerable results through the efforts you put in.

Risk of Being Subjected to Penalty

There are huge chances for businesses and digital markers to crumble overnight if they are been panelized with risks of mistakes. Getting penalized can often be a very painful experience when the efforts you have put into collapse overnight.

Time for Return on Investment (ROI)

Most small businesses that require revenues of considerable size might not find the techniques of SEO favorable as it takes a long time to generate effective results for their business. Hence, the return on their investment in digital marketing would also be slow.

No Guarantee for Results

More than 75% of the users are likely to never scroll past the first page of the search engine results. Landing on the first page of the search engine is the major goal that is planned to be achieved with the SEO marketing techniques. While this stands as a concern, SEO offers no guarantee that you would be landing on the first page of the search engine, even after using the targeted keywords.

How to Get Quick Wins through Ecommerce SEO

SEO
Ecommerce SEO Facts

Ecommerce entrepreneurs must understand that making some changes to their website can help improve their SEO. This move can help drive more traffic to an ecommerce website and help get a higher return on investment.

Search engine optimization is an ever-growing marketing channel, which needs maintenance and time to make sure that you are effectively implementing SEO to your website. Here are three tips for an ecommerce business to achieve their goals.

Do Keyword Research

To make sure that you are using keywords which will support your marketing strategy in an effective way, you will have to conduct this research.

Search engines use Latent Semantic Indexing to analyze at which ranking position a webpage should appear in the search results. Search engines use this system to analyze semantic keywords, which are those related to your primary one that customers search for. It helps the Google search engine understand the written web content.

You would like your website to appear as near the top position of Google search as possible after your target audience searches for your service- or product-related keyword. Creating content with only the relevant keyword/s will help rank your website higher.

Improve Webpage Loading Speed

Besides your SEO, a slow webpage can also affect the user experience and your ROI. Be sure to improve the speed. You can do several things to undertake the process of improving it. However, some simple adjustments can be made to your website to improve the speed of your website.

  1. Optimize Your Photos. The images on your site need not be any bigger than the required size. You can decrease it by uploading relatively lower-quality photos in the appropriate file format and size for the internet. This drastically and immediately affects your website speed.
  2. Optimize Your Website Plugins. Does your site have numerous plugins? If it does, deactivate or remove the ones which slow your website down or which you no longer require on it.

Implement One-Of-a-Kind Meta Descriptions

The first element of the content which searchers will find on SERP is the meta description. So it has to appeal to them in a way that the searchers are urged to click-open the link to your site. This description can be used to lure the clicks by those who come across it. So you have to write it for the customer to get more clicks.

Which Technical Elements on a Website Affect your SEO Success?

SEO
Website Technical Elements

The main things that contribute to SEO success may be optimizing on-page web content, applying keywords, and creating and developing relevant links. However, technical elements that go without being noticed also influence your SEO campaigns. Google has turned to a direction that is more website user-centric with its latest updates, but optimizing technical factors can boost rankings, conversations and engagement on your website.

There is no single approach suitable for every SEO purpose. For instance, the priority list of an ecommerce website would be different from that of a small to medium-sized business’s brochure website. Therefore, we would suggest great care and attention when you implement what you feel are simple solutions to each campaign. Why? Because these solutions will likely not have the very same effect for all kinds of businesses and websites.

This will depend upon the SEO strength of the website since some suggestions are enhancements and others, fixes. You can only establish a prudent SEO plan after a comprehensive audit of your site, the server logs and Google Search Console account of it.

Even so, some technical SEO elements can garner big enhancements, making your website a friendly environment for today’s search engines like Google to guarantee optimum performance. Four of these elements that can have an effect on your SEO success are explained below.

Website Speed

This is one of the direct ranking factors, especially for mobile search results. Ever since Google started using mobile-first index and turned attention to user experience and engagement, slow loading websites have been penalized. This means those websites, especially the ones lacking relevant and engaging content, have come down in ranking in Google search results.

Optimizing website speed often pays dividends in Google organic search results, and you have many easy-to-apply methods to increase loading times. Steps such as optimizing photos, reducing redirects and enabling compression can cut valuable milliseconds from the speed, and you have many tools to check load times closely, including the Chrome User Experience Report and Lighthouse.

Redirects

Poor website performance can occur following a significant change in your site’s structure. This is among the main reasons for poor site performance. It occurs when big changes to your website’s design, location, platform or structure significant affect organic search visibility.

You should not overdo redirects because this can hamper website speed and cause web config or htaccess files to be in a state of mess. Even so, redirects remain among the great tools an SEO has at their disposal. Redirects not only help you to recover lost authority, but these also ensure a website is easily indexable for search engines.

Whenever you implement redirects, be sure to use the 301 status code. This will inform search engines like Google to index that URL and redirect ranking factors, so you keep the visibility and authority of the webpage.

Website Structure

It is not perfect for all types of websites, but we recommend your site follows a stringent silo structure with regards to URLs and the way URLs are utilized for its architecture. These elements ensure that your breadcrumbs are the same and your website is easier to navigate. Besides, these make sure that your site’s authority is properly spread – so every page benefits from a stable PageRank flow from the most authoritative webpages.

When you develop and refine your website’s silo architecture, your site’s structure must involve all your important web pages and these pages must be linked to properly. Not implementing internal linking can cause abandoned pages to be in your site. These pages can hamper how your website is indexed by a search engine and is ranked in its organic search results pages.

Index Bloat and Crawl Bloat

The latter bloat occurs when search engines are being made to crawl low-quality and unnecessary URLs. This causes issues with regards to how well bots can crawl your website and access the high-quality information in it. Not only it will affect sites of all sizes and types, but it will also affect organic performance when not checked and addressed frequently.

To combat crawl bloat, you only have to restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing this ensures that Googlebot focuses on best webpages when it indexes your website. You have to confirm that these pages are not needed, but if these are session ID or similar parameter based, you will likely be wasting Google’s resources.

Your file “robots.txt” and Google’s Search Console website will come in handy when you look to deal with these problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting the said URLs or learn how to prevent them from being created. In September 2019, Google announced that rel=”nofollow” would not be considered a directive but a “hint” for web crawling purposes.

7 Common SEO Pitfalls to Avoid

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Common SEO Pitfalls

The digital field has developed vastly over the past few years and it is important to have thorough knowledge about it to survive in the current competitive world. When it comes to businesses, SEO is regarded as the ultimate marketing discipline. Without any doubt, it is highly important to rank high on the search engine to stay ahead in the competition. Note that search engine algorithms tend to change frequently and you will have to keep up with it to drive maximum traffic to your website and, thereby, to increase the sales.

However, many businesses tend to make some blunders while they try to keep up with the ever-changing SEO demands. This can hurt your search engine rankings putting the financial security as well as the reputation at stake. In order to address this issue, below is a list of few SEO errors that you must avoid at any cost.

Ignoring the ‘Google My Business’ Listing

One of the major SEO mistakes that most businesses tend to make is not managing or claiming their ‘Google my business’ listing properly. Note that Google has a great impact on searches, especially the ‘near me’ ones. It is to be noted that this is one of the biggest opportunities for all the small and medium-scale businesses out there to claim their geography or location. Plus, you can also answer all the questions raised by your potential customers by managing ‘Google my business’ listing properly.

Concentrating Only on on-Site SEO

Many amateur entrepreneurs have a misconception that SEO is done only on-site. In fact, this is true to an extent. However, even though optimizing your company website pose a huge impact on your search engine ranking, you cannot ignore the off-site SEO strategies. Rather, you must always dedicate some time and effort to create engaging and thoughtful content and post it on other websites. Make sure that the blogs or content are keyword-rich and boast links that take the user to your company website.

Overlooking Meta Descriptions and Page Title

Many business enterprises still tend to overlook the page title of their webpage. In such cases, you can see ‘Home’ as their page title. Giving an engaging title to your page and fixing the Meta descriptions are extremely important for SEO. Thankfully, this task is simple. Even though the content management system tends to change this by default, the process is often overlooked when building a new website for a small-scale business.

Ignoring Regular Website Audits

Audits are carried out to analyze the performance of your company website from the clients’ point of view as well as from the search engine perspective. Regular website audits will give you an idea regarding the navigation user-friendliness of your site, accessibility to useful information, the compatibility with mobile phone applications, etc. By thoroughly monitoring all these genres, you can determine the areas to be improved and act accordingly. Additionally, a website audit will monitor the loading speed, search engine optimization, content quality, checkout process, and many more. Hence, not performing regular website audits can pose a negative impact on your business.

Not Changing Old URLs When Redesigning your Website

You are likely to redesign your website overtime because of multiple reasons such as customer demands, to cope up with the current trends, etc. In such cases, you will have to redirect your customers to the new site from the old URLs. Otherwise, you are most likely to experience a huge drop in your website traffic and this can affect your business. For this, most people rely on the 301 URL map. In short, leaving old URL structures as such when your redesign or modify your website is one of the most serious SEO mistakes you are likely to commit. However, changing the URL of a highly-trafficked website will also be a challenging task.

Placing Important Details in an Image Rather than on the Web Page

It is easy and appealing to highlight some important text by placing it in the image. Hence, some people take this step when building or redesigning a website. Even though this might attract customer attention, search algorithms that constantly look for texts will not be able to read the ones inside the images. In simple words, you must have text on your web page if you want to get indexed. After all, content is the King.

Not Including Quality and Fresh Content

Some websites overlook the necessity of rich and engaging content and they oftenfail to include a blog on their website or the content will not be that engaging or fresh. This can lead to a drop in website traffic to a great extent. To address this issue, make sure that your website entails several and a variety of fresh and engaging blog post topics that are relevant to your business. Plus, make it keyword-rich and thoughtful. You can also include FAQs from your customers in order to meet your goals of higher conversion rate and search engine rankings.

Other critical SEO mistakes that you must avoid include;

  • Buying backlinks
  • Creating content mainly for algorithms
  • Inability to cope with the changing SEO trends
  • Considering search engine optimization as a one-time task
  • Being cost-conscious when designing your website
  • Overuse of keywords
  • Not giving attention to customers queries
  • Lack of unique keywords