The main things that contribute to SEO success may be optimizing on-page web content, applying keywords, and creating and developing relevant links. However, technical elements that go without being noticed also influence your SEO campaigns. Google has turned to a direction that is more website user-centric with its latest updates, but optimizing technical factors can boost rankings, conversations and engagement on your website.
There is no single approach suitable for every SEO purpose. For instance, the priority list of an ecommerce website would be different from that of a small to medium-sized business’s brochure website. Therefore, we would suggest great care and attention when you implement what you feel are simple solutions to each campaign. Why? Because these solutions will likely not have the very same effect for all kinds of businesses and websites.
This will depend upon the SEO strength of the website since some suggestions are enhancements and others, fixes. You can only establish a prudent SEO plan after a comprehensive audit of your site, the server logs and Google Search Console account of it.
Even so, some technical SEO elements can garner big enhancements, making your website a friendly environment for today’s search engines like Google to guarantee optimum performance. Four of these elements that can have an effect on your SEO success are explained below.
This is one of the direct ranking factors, especially for mobile search results. Ever since Google started using mobile-first index and turned attention to user experience and engagement, slow loading websites have been penalized. This means those websites, especially the ones lacking relevant and engaging content, have come down in ranking in Google search results.
Optimizing website speed often pays dividends in Google organic search results, and you have many easy-to-apply methods to increase loading times. Steps such as optimizing photos, reducing redirects and enabling compression can cut valuable milliseconds from the speed, and you have many tools to check load times closely, including the Chrome User Experience Report and Lighthouse.
Poor website performance can occur following a significant change in your site’s structure. This is among the main reasons for poor site performance. It occurs when big changes to your website’s design, location, platform or structure significant affect organic search visibility.
You should not overdo redirects because this can hamper website speed and cause web config or htaccess files to be in a state of mess. Even so, redirects remain among the great tools an SEO has at their disposal. Redirects not only help you to recover lost authority, but these also ensure a website is easily indexable for search engines.
Whenever you implement redirects, be sure to use the 301 status code. This will inform search engines like Google to index that URL and redirect ranking factors, so you keep the visibility and authority of the webpage.
It is not perfect for all types of websites, but we recommend your site follows a stringent silo structure with regards to URLs and the way URLs are utilized for its architecture. These elements ensure that your breadcrumbs are the same and your website is easier to navigate. Besides, these make sure that your site’s authority is properly spread – so every page benefits from a stable PageRank flow from the most authoritative webpages.
When you develop and refine your website’s silo architecture, your site’s structure must involve all your important web pages and these pages must be linked to properly. Not implementing internal linking can cause abandoned pages to be in your site. These pages can hamper how your website is indexed by a search engine and is ranked in its organic search results pages.
Index Bloat and Crawl Bloat
The latter bloat occurs when search engines are being made to crawl low-quality and unnecessary URLs. This causes issues with regards to how well bots can crawl your website and access the high-quality information in it. Not only it will affect sites of all sizes and types, but it will also affect organic performance when not checked and addressed frequently.
To combat crawl bloat, you only have to restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing this ensures that Googlebot focuses on best webpages when it indexes your website. You have to confirm that these pages are not needed, but if these are session ID or similar parameter based, you will likely be wasting Google’s resources.
Your file “robots.txt” and Google’s Search Console website will come in handy when you look to deal with these problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting the said URLs or learn how to prevent them from being created. In September 2019, Google announced that rel=”nofollow” would not be considered a directive but a “hint” for web crawling purposes.