In the digital world, having an online presence is all that is needed to make or break your ecommerce business or blog. It doesn’t matter if you have the best content or the best known product in the world, if people can’t find you then the exercise is fruitless, to say the least. You can always pay a fortune in ads to make sure that people take notice of you, but in the long run these paid ads (SEM or even social media ads) do very little for you.
if you are looking for a long-term solution to reaching out to visitors then the best strategy to adopt is undoubtedly SEO or search engine optimization. We will be taking a look at some of the SEO tools that can take your SEO marketing game to the next level. Read on…
Google Keyword Planner
No list would begin without Google’s own tools for SEO-its search engine does have the most number of users in the world! The Google Keyword Planner is one such tool that is available to users to analyse the performance of different keywords and also explore the different keywords that you can use depending on traffic and searches on average.
The catch is that it is focused on Google Ads, which is a paid service. Investing and paying up would be a wise move nevertheless.
With the best keywords found for your blog or ecommerce website, the best way to use them is by means of using it to produce good content.
If your websites or blogs make use of WordPress, then you have at your disposal one of the best and most widely used SEO tools for writing and publishing content online.
Yoast SEO is one such plugin that you can make use of to write attractive texts. It isn’t limited to just that- you can use it to boost readability, variations and keyword usage. It can help boost the quality and relevance of the content and allow it to be better when being indexed by Google. These insights will help the search engine ‘rank’ your business better.
Google My Business
Another addition to the list of Google SEO tools. If you want to make a local presence especially if you have a physical store, then setting up a Google My Business account for your store will be the wise thing to do. All the relevant information regarding the business name, contact detail, opening times, location can be added. This is used by Google via geo-search to present to those who are searching locally. This increases the local visibility of your store.