Optimizing site structure is an important part of ecommerce SEO. Your site should be user-friendly. Also, it should enable the search engine bots to easily crawl your site. This is important for achieving good search engine ranking. Hence, optimizing the structure of your ecommerce site is essential.
The Importance Of Site Structure
Also, a better site structure can be useful for boosting conversions, as it can help to provide maximum customer satisfaction. If the site structure is easy to access, then your customers will be able to find the things they need easily. This can help to increase conversions and promote profit generation.
Optimizing your site structure must be done one step at a time. If you are planning to improve your site structure for SEO marketing, then the following steps can be useful for you.
Create A Structure, Based On Hierarchy
There should be a hierarchical structure for your ecommerce site. Also, there should be no more than three hierarchical levels. The first level should be the home page of your site which should be followed by main categories. The final level should be the products page. This can help create a neat structure for your site which can be easily understood by the users and the search engines.
Create A Menu Which Replicates The Site Structure
Having a menu on your page can help your users to easily navigate between different pages. Also, it can be useful for selecting a particular category directly without having to scroll through other categories.
Try To Create Separate Menus For Mobile And Desktop
A lot of users will be accessing the site using their mobile phones. Hence, the site should be mobile-friendly too. The desktop menu won’t fit the mobile screen thereby creating inconvenience for the users. So create separate menus for desktops and mobile phones so that your site can maintain great versatility.
Having a good site structure is crucial for ecommerce sites. Hence, if you are trying to boost your site traffic and create more conversions, then make sure to optimize your site structure.