Which Technical Elements on a Website Affect your SEO Success?

SEO
Website Technical Elements

The main things that contribute to SEO success may be optimizing on-page web content, applying keywords, and creating and developing relevant links. However, technical elements that go without being noticed also influence your SEO campaigns. Google has turned to a direction that is more website user-centric with its latest updates, but optimizing technical factors can boost rankings, conversations and engagement on your website.

There is no single approach suitable for every SEO purpose. For instance, the priority list of an ecommerce website would be different from that of a small to medium-sized business’s brochure website. Therefore, we would suggest great care and attention when you implement what you feel are simple solutions to each campaign. Why? Because these solutions will likely not have the very same effect for all kinds of businesses and websites.

This will depend upon the SEO strength of the website since some suggestions are enhancements and others, fixes. You can only establish a prudent SEO plan after a comprehensive audit of your site, the server logs and Google Search Console account of it.

Even so, some technical SEO elements can garner big enhancements, making your website a friendly environment for today’s search engines like Google to guarantee optimum performance. Four of these elements that can have an effect on your SEO success are explained below.

Website Speed

This is one of the direct ranking factors, especially for mobile search results. Ever since Google started using mobile-first index and turned attention to user experience and engagement, slow loading websites have been penalized. This means those websites, especially the ones lacking relevant and engaging content, have come down in ranking in Google search results.

Optimizing website speed often pays dividends in Google organic search results, and you have many easy-to-apply methods to increase loading times. Steps such as optimizing photos, reducing redirects and enabling compression can cut valuable milliseconds from the speed, and you have many tools to check load times closely, including the Chrome User Experience Report and Lighthouse.

Redirects

Poor website performance can occur following a significant change in your site’s structure. This is among the main reasons for poor site performance. It occurs when big changes to your website’s design, location, platform or structure significant affect organic search visibility.

You should not overdo redirects because this can hamper website speed and cause web config or htaccess files to be in a state of mess. Even so, redirects remain among the great tools an SEO has at their disposal. Redirects not only help you to recover lost authority, but these also ensure a website is easily indexable for search engines.

Whenever you implement redirects, be sure to use the 301 status code. This will inform search engines like Google to index that URL and redirect ranking factors, so you keep the visibility and authority of the webpage.

Website Structure

It is not perfect for all types of websites, but we recommend your site follows a stringent silo structure with regards to URLs and the way URLs are utilized for its architecture. These elements ensure that your breadcrumbs are the same and your website is easier to navigate. Besides, these make sure that your site’s authority is properly spread – so every page benefits from a stable PageRank flow from the most authoritative webpages.

When you develop and refine your website’s silo architecture, your site’s structure must involve all your important web pages and these pages must be linked to properly. Not implementing internal linking can cause abandoned pages to be in your site. These pages can hamper how your website is indexed by a search engine and is ranked in its organic search results pages.

Index Bloat and Crawl Bloat

The latter bloat occurs when search engines are being made to crawl low-quality and unnecessary URLs. This causes issues with regards to how well bots can crawl your website and access the high-quality information in it. Not only it will affect sites of all sizes and types, but it will also affect organic performance when not checked and addressed frequently.

To combat crawl bloat, you only have to restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing this ensures that Googlebot focuses on best webpages when it indexes your website. You have to confirm that these pages are not needed, but if these are session ID or similar parameter based, you will likely be wasting Google’s resources.

Your file “robots.txt” and Google’s Search Console website will come in handy when you look to deal with these problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting the said URLs or learn how to prevent them from being created. In September 2019, Google announced that rel=”nofollow” would not be considered a directive but a “hint” for web crawling purposes.

7 Common SEO Pitfalls to Avoid

SEO
Common SEO Pitfalls

The digital field has developed vastly over the past few years and it is important to have thorough knowledge about it to survive in the current competitive world. When it comes to businesses, SEO is regarded as the ultimate marketing discipline. Without any doubt, it is highly important to rank high on the search engine to stay ahead in the competition. Note that search engine algorithms tend to change frequently and you will have to keep up with it to drive maximum traffic to your website and, thereby, to increase the sales.

However, many businesses tend to make some blunders while they try to keep up with the ever-changing SEO demands. This can hurt your search engine rankings putting the financial security as well as the reputation at stake. In order to address this issue, below is a list of few SEO errors that you must avoid at any cost.

Ignoring the ‘Google My Business’ Listing

One of the major SEO mistakes that most businesses tend to make is not managing or claiming their ‘Google my business’ listing properly. Note that Google has a great impact on searches, especially the ‘near me’ ones. It is to be noted that this is one of the biggest opportunities for all the small and medium-scale businesses out there to claim their geography or location. Plus, you can also answer all the questions raised by your potential customers by managing ‘Google my business’ listing properly.

Concentrating Only on on-Site SEO

Many amateur entrepreneurs have a misconception that SEO is done only on-site. In fact, this is true to an extent. However, even though optimizing your company website pose a huge impact on your search engine ranking, you cannot ignore the off-site SEO strategies. Rather, you must always dedicate some time and effort to create engaging and thoughtful content and post it on other websites. Make sure that the blogs or content are keyword-rich and boast links that take the user to your company website.

Overlooking Meta Descriptions and Page Title

Many business enterprises still tend to overlook the page title of their webpage. In such cases, you can see ‘Home’ as their page title. Giving an engaging title to your page and fixing the Meta descriptions are extremely important for SEO. Thankfully, this task is simple. Even though the content management system tends to change this by default, the process is often overlooked when building a new website for a small-scale business.

Ignoring Regular Website Audits

Audits are carried out to analyze the performance of your company website from the clients’ point of view as well as from the search engine perspective. Regular website audits will give you an idea regarding the navigation user-friendliness of your site, accessibility to useful information, the compatibility with mobile phone applications, etc. By thoroughly monitoring all these genres, you can determine the areas to be improved and act accordingly. Additionally, a website audit will monitor the loading speed, search engine optimization, content quality, checkout process, and many more. Hence, not performing regular website audits can pose a negative impact on your business.

Not Changing Old URLs When Redesigning your Website

You are likely to redesign your website overtime because of multiple reasons such as customer demands, to cope up with the current trends, etc. In such cases, you will have to redirect your customers to the new site from the old URLs. Otherwise, you are most likely to experience a huge drop in your website traffic and this can affect your business. For this, most people rely on the 301 URL map. In short, leaving old URL structures as such when your redesign or modify your website is one of the most serious SEO mistakes you are likely to commit. However, changing the URL of a highly-trafficked website will also be a challenging task.

Placing Important Details in an Image Rather than on the Web Page

It is easy and appealing to highlight some important text by placing it in the image. Hence, some people take this step when building or redesigning a website. Even though this might attract customer attention, search algorithms that constantly look for texts will not be able to read the ones inside the images. In simple words, you must have text on your web page if you want to get indexed. After all, content is the King.

Not Including Quality and Fresh Content

Some websites overlook the necessity of rich and engaging content and they oftenfail to include a blog on their website or the content will not be that engaging or fresh. This can lead to a drop in website traffic to a great extent. To address this issue, make sure that your website entails several and a variety of fresh and engaging blog post topics that are relevant to your business. Plus, make it keyword-rich and thoughtful. You can also include FAQs from your customers in order to meet your goals of higher conversion rate and search engine rankings.

Other critical SEO mistakes that you must avoid include;

  • Buying backlinks
  • Creating content mainly for algorithms
  • Inability to cope with the changing SEO trends
  • Considering search engine optimization as a one-time task
  • Being cost-conscious when designing your website
  • Overuse of keywords
  • Not giving attention to customers queries
  • Lack of unique keywords

Understanding SEO and its Services

SEO stands for search engine optimization, and it is the process of improving the quality of a website, which in turn leads to increase in traffic to that website. SEO focuses on improving the ranking of a website on search engines like BING and Google. Increase in ranking causes regular visits to the website and leads to more recognition.

Technical SEO

Types of SEO Services

Let’s look at some of the roles played by technical factors in improving the ranking of a website

  1. Code Efficiency

It is one of the most important factors affecting the ranking of a website. As Google readily understand optimized codes, specialist should focus on reducing code sizes. An un optimized code slows down websites and dilutes the content available on the website.

  • Website Speed

Specialist should make sure to continuously update the website to increase its speed. Customers should be offered faster websites to improve the experience. Specialists should make sure to keep the load time below 2.5 seconds.

  • SSL/HTTPS

These are communication protocols that ensure a secure connection to visitors. HTTPS websites are the most secure websites on internet and they are protected with SSL certificates. SEO specialist should make sure that a website is secure and it should be free from malware attacks. Currently HTTPS sites are preferred over HTTP sites.

On-page SEO

On page factors optimize visible page elements to improve the ranking of a website. Let’s go through some of the on-page factors

  1. Page Title and Meta Description

Page title and meta description play an important role in improving the ranking of a website. They are important for two reasons. Firstly, for Google to understand the semantic meaning of a website, both page title and meta description should contain the websites primary keyword(s).

Secondly they play an important role in differentiating your website from all other competitors.

  • Headings

Heading are mostly used to organize your content and Google appreciate those websites which are structured well. SEO specialist should choose between H1, H2, H3 or H4 headers according to the content of the website.

Simply focusing on headings, page title and description might not increase the ranking of a website. Importance should be equally given to page content, as it improves visitor’s relationship with the website. A well-structured page content make use of appealing layouts and they videos and graphics to engage customers.

Major Techniques to Improve your Local SEO

Most of the smaller businesses that operate on a regional level are in awe of the techniques of local SEO. Local SEO mostly prioritizes appearing on the search engine result page in specific geographical locations. The approaches of local SEO mainly centers on marketing your business or brand, services or products to local consumers. Here are the top tips you should consider while opting for local SEO for your business.

Create Your ‘Google My Business’ Account

The first important step to start with local SEO is to claim your business on Google My Business, which is a free tool that helps to set up your presence on the search engines on all devices. This also allows your business to be shown on Google Maps. The tool also helps to take your business to the valuable sidebar space, if Google finds your business valid.

Get Regular Reviews from Customers

Getting great reviews from customers can help to grow your business as it encourages a lot of other customers to buy from you. Most of them would be local customers, and hence the reviews would most probably consider it as legitimate by other customers who are looking to buying from you.

Optimize for Voice Search

Optimizing for voice search is very important as voice search is rapidly growing over the past years. Therefore, the need for optimizing how customers ask their questions into their devices is very vital.

To fit the conversational tone of speaking, you will most likely to adjust the SEO to your content. Incorporating starters like whom, where, when, what, etc. to sentences are found to be effective and helpful while going for voice search optimization.

Optimize Your Website for Smartphones

Most studies have revealed that more than 75% of the searches in e-commerce happen through mobile devices. Taking this factor into consideration, you will have to optimize your online platform for mobile devices to be successful with local SEO techniques.

Create Dedicated WebPages for Different Products and Services

Local SEO wouldn’t be as powerful as you think if you lump everything into a single page considering your ease. Though converging everything into a single page can be very easy and tempting, never do so. Most search engines will not see businesses and brands a priority in a specific area, and as a result, this can result in lowering the ranking of your business in the search engine result page.

How to Quickly Increase E-commerce Website Traffic and Sales

E-commerce business owners or marketers always seek ways to drive organic traffic and business to their online store. Some ecommerce sales channels prove to be lucrative and other channels do not; the truth is that you have to test your marketing strategy and refine it to find which ones are best suited for your business. With that in mind, we have compiled a list of four ways to help make your traffic and sales better.

Use Conversion Rate Optimization

In the event your brand is more evolved and it gets a minimum of 600 transactions per month, CRO might be the solution to your growth issues.

By collecting and analyzing both quantitative and qualitative data, you can find out why visitors navigate off of your website without converting.

With insights from User Experience research, qualitative and analytics data, you can tell design alterations to split testing on your store.

Leverage Search Engine Optimization

Backlinks are the most important elements in SEO, and your existing links provide your domain with a domain rank. This score out of possible 100 determines your website position on the Google search engine results pages for specific keywords as well as the amount of organic traffic you receive to your site.

To get these links and rank high in Google search, however, you have to cover beyond just backlink building.

Get More Traffic from both Google Search and Shopping Ads

After doing all the above, you need to use search engine marketing to get additional traffic. SEM is an excellent way to drive more traffic from the search engine search queries to your website.

With Google Ads, you can run search campaigns, display campaigns and shopping campaigns. You have to test which campaigns work for your business and optimize ad campaigns as well.

We suggest you run web retargeting advertisements, in addition to such paid traffic funnels with advertising platforms.

Use Email Marketing to Get More Sales

Repeat business is considered the key to a strong business. Email marketing is the best method to drive repeat purchasers. You have to send the following campaigns to maximize earnings from your existing and potential customers and boost customer lifetime value.

  • Browse abandonment – two series of emails
  • Abandoned cart – three email funnel
  • Welcome flow (generally a coupon code electronic mail, followed some introduction emails) – five email funnel
  • Recommended products – one email funnel
  • Winback (no purchase more than X days) – three series of emails
  • Product review requests – two series of emails
  • Frequent buyers or VIP – one email funnel

Tips for Making your Content More SEO Friendly

When launching an ecommerce site, you must consider doing search engine optimization for the content you post on it. That is because it normally takes much time to rank higher on the Search Engine Results Page (SERP), owing to the fierce competition. Without proper search engine optimization, you cannot reach the highest positions on SERP. Creating SEO-friendly web content has more to do with data schema. For an uninitiated, schema refers to a kind of microdata, which facilitates search engines like Google to parse website information and interpret that info more effectively. This helps provide search results that are relevant to user queries.

Utilize Schema for Every Product Listing on Your Website

Making your entire listings schema friendly will help show your products with reviews and ratings. Thus, search engines can not just track it accordingly, but also grant it the deserved ranking under product web pages. Ideally, adding schema markups to these pages will help Google give detailed product description in search results.

Never Post Any Photo without an Alternative Description

You must use ALT tags for all photos on your website because these tags help Google to rank your product listing higher in its Images search service. There should not be any special character in this description, but you should include your primary keyword in it.

Use Frequently Asked Question Page for a Structured Presentation of Data

The FAQ is a recent feature from Google schema markup, which will help better display your product in the search results. It includes questions related to a product. These questions should be SEO friendly and voice searchable. For instance, if people look for something similar to your product and ask Google Assistant to search for it, then your FAQ section might just help your webpage rank higher on SERP.

Captions Are King

You always have to think about including captions in your blog content. These help describe the photos to Google. When writing captions, however, you need to think about the picture in focus. The caption you use has not to be about your main topic, but the photo you are highlighting.

Use Secondary Keywords Wisely

When writing any web content, people often focus on using just the primary keyword. However, to make your product listing or blog more SEO friendly, it is important to use alternative keywords just as much as the main ones. You only need to balance keywords out and ensure that these are not too close to one another.