A web address is formed with a domain name. When it comes to a business website, people often choose a name that represents their company. This is not always possible to do, but there are several potential benefits to the move. Whatever form of a domain name you want, you should choose it after considering a number of things. The considerations include the following.
- Whether you wish the name to target specific, premium or broad keywords.
- What you wish to use it for
You perhaps want to utilize it to look at whether there is a need for building microsites. Or, it could be that you intend to use it in a manner that reflects those auxiliary websites you wish to build. Either way, you must establish the domain name in a manner that makes individuals directly relate it to your entity. This is where consideration comes in.
What To Consider When Choosing A Domain Name
You do not want to select a domain name with many characters. An extremely long and very technical domain name is unlikely to help anyone, and it may be confusing for internet users. So, keep it short.
Characters In It
You ideally do not want to include hyphens and numbers in the domain name of yours. Spammy domain names have these two characters, to avoid being associated with the main business website domains of them.
The use of hyphens in the name was a small business search engine optimization technique, used to separate the keywords in it. It is not a proper technique any longer, so avoid using it unless you are making a low-quality website that can be related to spam.
How It Sounds
The domain name of your business also has to be memorable. How it looks, feels and sounds are qualities of every memorable domain name. Make one that sounds great, looks amazing and is easy to type.
Its Use History
When acquiring a domain, one does not know whether it had not been utilized as a part of either white hat SEO tactics or a non-personal blog network. It is possible to confirm whether the name is clean by using certain SEO tools. In the event of discovering that there is no link, PPC, traffic related to it through those tools, you could think about buying it. One must take this step before major website designs or the launch of every SEO campaign.