The popularity of online shopping is rapidly growing, hence, the ecommerce industry has become more competitive. It became important to implement the best marketing strategies for ecommerce platforms to attract customers and to generate revenue. Ecommerce sites use a large number of advertising and marketing techniques, one of the major strategies among them is Search Engine Optimization (SEO).
SEO marketing is the process of increasing your ranking in the search results provided by different search engines. It will help you to appear in the top places in these results. Hence, you will get more visitors and more conversions. This strategy can help you to attract a large number of customers to your ecommerce site, thereby boosting your income. We have included some best ecommerce SEO tactics that will aid you to drive your ecommerce sales.
Conduct Keyword Research
For implementing the best ecommerce SEO strategies, the first thing you have to do is keyword research. A keyword is what your customers will type in a search engine when they are shopping for products. There are a lot of keyword research tools that are available online. These tools will show what your customers are likely to search and the search volume related to each keyword.
Keyword research will give a good idea about what your customers will be searching for. Hence, you can focus more on these keywords for redirecting people to your site who are searching for those words.
After you find the right keywords, it is time for you to include them on your webpage. You can include them in your product pages and descriptions, but it may not be enough. This is where blogging will come to your help. You can add blogs in your ecommerce sites which include your keywords. These blogs can also be helpful in educating your customers. Hence, blogging will give you multiple benefits.
Use Long-Tail Keywords
It is estimated that more than half of the searches conducted by the customers include more than four words. Hence, it is better for you to select long keywords associated with your products. For example, if you sell bicycles, then instead of focusing only on the term “bicycle”, try something like “high speed gear bikes” or some other similar terms that are specific to your products.
Use Simple Website Architecture
It should be easy for the customers and search engine bots to navigate through your website if it makes use of a simple architecture. It will provide more convenience for your customers and will help you to increase your popularity.