Most business owners are struggling to deal with the dilemmas with the various digital marketing campaigns that are available in the market. With various tools and sources of website traffic available, most businesses are still in the confusion of having the correct choice of digital marketing. Many solutions are been offered to solve these problems through SEO, but there are a few downsides of SEO that you need to consider. Listed below are a few of the downsides of SEO that you need to be aware of.
Longer Time to See Results
Slow time-frames in-order to generate noticeable results for the efforts you put in is one of the major drawbacks of SEO. Establishing your e-commerce website by getting a better hold in the search engines is what takes you closer to the success of your business in digital marketing. Getting your content recorded by the search engines will take time – mostly days or weeks. Therefore, SEO is not a good choice if you are someone who looks for immediate results.
SEO is never a free tool for digital marketing unless you opt for SEO campaigns like producing content and attracting black links. You would have to get external help in building organic links for your website and marketing strategies if you wish to generate considerable results through the efforts you put in.
Risk of Being Subjected to Penalty
There are huge chances for businesses and digital markers to crumble overnight if they are been panelized with risks of mistakes. Getting penalized can often be a very painful experience when the efforts you have put into collapse overnight.
Time for Return on Investment (ROI)
Most small businesses that require revenues of considerable size might not find the techniques of SEO favorable as it takes a long time to generate effective results for their business. Hence, the return on their investment in digital marketing would also be slow.
No Guarantee for Results
More than 75% of the users are likely to never scroll past the first page of the search engine results. Landing on the first page of the search engine is the major goal that is planned to be achieved with the SEO marketing techniques. While this stands as a concern, SEO offers no guarantee that you would be landing on the first page of the search engine, even after using the targeted keywords.