Implementing basic SEO for your site will not alone suffice. You must implement all the things your rivals do. How to tell whether you are doing so? How to be aware that you utilize all the available resources, besides doing that? You may do this in many different ways, and this includes competitor research.
It is a must to research rivals to know what they implement off-site and on-site, and how they do so. Beyond that, some basic things are there for you to do for the WordPress SEO strategy of yours. After doing these, you can take some advanced steps to improve that strategy, such as the following.
Tracking Conversions With UTM Parameters
Lacking data or having inappropriate data, is perhaps the worst possible scenario in SEO. Do you have to confirm that you do not face the above situation? If yes, it would be a good idea to add the parameters to the links you use to advertise.
Do you utilize links on social networking websites, or URLs somewhere else with an SEO campaign attached? If yes, you would wish to utilize the parameters in those links. The links should have the data required for website conversion tracking. The above move would aid you in tracking conversions.
Resolving Indexing And Crawling Problems Regarding Duplicate Web Content
This perhaps appears to be a fundamental problem, but at its heart, it is not that basic. If you own a site with 1,000 webpages having duplicate content problems, finding all of these could be difficult. It could be more of a chore for a person without great SEO experience.
When suspecting that your online site is rife with the said issues, perform the following audits. A web content audit for finding duplicate offsite and onsite content, plus a technical one to determine how the content causes the issues. During the former audit, use a website crawler to extract your site data, and then find the content thereof.
Optimize The Site Speed
The speed has been among the many different Google ranking factors since 2010. Nowadays, a webpage should load in 2 seconds or so to rank as high as possible. The quicker it loads, the better it would be for a commercial website. Optimizing the images you use for the site will help to make it load faster. There exist several other advanced optimizations to do for your site.