Using Links to Improve the Google Ranking of a Website

SEO Marketing
Ecommerce SEO
Ecommerce SEO

It is a known fact that search engines can bring in a steady crowd of visitors that often last for months and even years, as search is always regarded as a durable and powerful source to drive traffic for almost all kinds of content initiatives. 

Even though there are various places form where readers relocate your content like email newsletters and social media platforms, SEO is a very important tool that needs to be considered while creating a business page.

Inbound links would always affect the ranking of websites in the Google search engine. It also provides you various ways to build the links as part of the marketing activities of a website. Google makes use of various other factors to rank a website in the search results and links are one among those that are given the most consideration. Google sees the multiple incoming links to a website as a good sign to indicate the credibility and relevance of the website. 

Impacts of Links on SEO

Some of the most important factors that uphold the value of a link are listed below. 

Links from Websites which are Considered Trustworthy by Google 

Since websites would most probably have several other sites linked to it, a link that comes from a popular and trustworthy website will have greater value than other links that come from newer sites with not much inbound links.

Links from Websites that are Related to Your Product 

Links that come from websites that are often related to your product or service are considered more valuable than links from unrelated websites. This practice provides more topic relevance. 

Anchor Text or Link Text 

The hyperlinked phrases provided by several sites like “click here” and “read more” that does not have useful keywords are not given much value by Google. However, when relevant keywords are used with link texts, Google gets a better idea about what the website is about. 

The Total Number of Links on a Website 

When a website links so many web pages, the value of those links get divided by the total number of links that are used on the web page, and this is done by Google. Thus, the value of a link with many other links gets diluted when compared to the value of a link without many links on a page. Repeating the same keyword many times also brings in a similar effect because of the spammy look it gives to the web page. 

Popular social signs such as social media sharing and retweets will have a positive impact on the ranking, but it would mostly be different from the links. Links that come from social media platforms like Twitter and Facebook do not affect the popularity of the link. It is often regarded as a good thing because it prevents companies from reaching the top of Google search results by spamming social media platforms. 

Ways to Win Links

It is an obvious fact that you are not going to outsmart Google. The idea to win links is to grow as a relevant website with good quality content that is worth linking to. It is important to keep in mind that any tactic that doesn’t have this idea at its core has more probability to be useless as well as harmful. 

There are many ethical and correct ways to boost SEO and link building without having to rely on black hat practices of SEO, most of which with more benefits than just attracting links. Below is a list that might help you to get started with it. 

Input Good-Quality Content 

By publishing useful and original content in the website, links happen very organically as people get drawn to it naturally and would also feel like sharing it. Concerted efforts can be made to build content that is “linkable” such as a blog post or a webpage that mostly includes innovative research which is regarded as a great tool. Thus the odds to gain links and the conversion rate could be increased by creating and publishing high-quality content. 

Write in Blog Posts in Your Website 

Coming up with guest blog posts to various other popular websites is a good way to generate important links. It is always best to include a link in the author bio along with finding out newer ways for linking other posts within the body of the post on your website. 

Several studies have shown that around 56 percent of business bloggers use guest posts as a source of external content. However, it is very important to keep in mind that guest blogging has gained a lot of popularity and has become a lot more competitive as well. Creating a general post and pitching it a high-quality site takes up so much time and the best websites would encourage you to work hard for them. 

In addition to building links, guest blogging is a useful strategy to attract new readers and build a harmonious relationship with other businesses in your industry. 

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