3 SEO Tools To Increase Your Online Presence

SEO Marketing
SEO Marketing

In the digital world, having an online presence is all that is needed to make or break your ecommerce business or blog. It doesn’t matter if you have the best content or the best known product in the world, if people can’t find you then the exercise is fruitless, to say the least. You can always pay a fortune in ads to make sure that people take notice of you, but in the long run these paid ads (SEM or even social media ads) do very little for you.

if you are looking for a long-term solution to reaching out to visitors then the best strategy to adopt is undoubtedly SEO or search engine optimization. We will be taking a look at some of the SEO tools that can take your SEO marketing game to the next level. Read on…

Google Keyword Planner

No list would begin without Google’s own tools for SEO-its search engine does have the most number of users in the world! The Google Keyword Planner is one such tool that is available to users to analyse the performance of different keywords and also explore the different keywords that you can use depending on traffic and searches on average.

The catch is that it is focused on Google Ads, which is a paid service. Investing and paying up would be a wise move nevertheless.

Yoast SEO

With the best keywords found for your blog or ecommerce website, the best way to use them is by means of using it to produce good content.

If your websites or blogs make use of WordPress, then you have at your disposal one of the best and most widely used SEO tools for writing and publishing content online.

Yoast SEO is one such plugin that you can make use of to write attractive texts. It isn’t limited to just that- you can use it to boost readability, variations and keyword usage. It can help boost the quality and relevance of the content and allow it to be better when being indexed by Google. These insights will help the search engine ‘rank’ your business better.

Google My Business

Another addition to the list of Google SEO tools. If you want to make a local presence especially if you have a physical store, then setting up a Google My Business account for your store will be the wise thing to do. All the relevant information regarding the business name, contact detail, opening times, location can be added. This is used by Google via geo-search to present to those who are searching locally. This increases the local visibility of your store.

Some Free Tools For SEO

SEO Marketing
SEO Marketing

Search Engine Optimization is a method used to increase traffic to websites. With the help of SEO, any person can increase the visibility of their websites on a search engine. Due to the increase in the number of internet users, the demand for SEO marketing is also increasing. Some people are using SEO to stay in line with new trends like voice search and Artificial Intelligence. You can also enjoy the benefits of SEO without a huge investment. Some of the best and free SEO tools available on the internet are as follows.

Google Analytics

It is one of the most useful tools necessary for every digital marketer using SEO to boost their business. This tool is important for an SEO operator because it gives valuable data about different websites including traffic and location demography. With this tool, digital marketers can identify the path to improve the visibility of websites. It also helps in identifying potential customers. 

Answer The Public

It is a necessary tool for content creators because it gives an overview of the most trending queries raised by the public. By entering a keyword, the content creators can find the most popular and recent discussions made on the topic. It can help the user to find the best topic and also help them to evaluate their writings. It will also help the user to identify the taste and preference of their potential readers. It can be called a research tool because it helps the writers to easily identify the requirement of the public.

MozBar

It is a free toolbar that can work with the Google Chrome web browser. This toolbar will allow the user to access the Domain Authority Scores of any website. The page analysis feature included in this toolbar will help you to explore elements in a webpage like markup, page title, etc. In short, it is a tool that can be used to make the best SEO research.

SEMrush

It is one of the best free keyword research tools available on the internet. This tool can be used to identify different keywords and their ranks on a website. It also gives information like the place of a keyword in the SERPs and the traffic trend of a keyword. It helps you to identify the trending keywords you can make content that is rich in these keywords.

The above mentioned are some of the free tools available on the internet that can be used for SEO procedures. If you are having enough money, you can also purchase the paid versions of these tools.