As the invisible virus seems to inch ever more closer into our societies and putting a halt to our daily activities, businesses small, mid-sized and large are being put in a challenging spot to continue being relevant . Resources have started to shift, and this is leading to mass layoffs and budget cuts. Funny enough, one such department that feels the heat early on is that of marketing. The simple logic goes, why even push forward and create awareness for our services when the world is not even looking?
What business owners don’t understand is that, doing this is like intentionally burrowing a hole in the ship that sinks it. We will tell you why online marketing and SEO services must be your number one concern in the time of crisis. Read on…
The Search Trends Are Only Growing And Not Declining!
Most of the world is shut indoor, lying on the couch lazily. The more productive amongst us might pursue a lost hobby like gardening or read a book. But a mighty chunk of them is going to be spending more time on their devices. There is more consumption and more streaming of content; more online purchases and longer online presence by an individual user.
Even if people are not purchasing your goods and not availing your services immediately, it doesn’t mean they will never do it. You are basically priming your target audience to see more of you, and enabling them to be more engrossed with what your business does. You are repositioning your SEO marketing content and conducting research to better understand what your audience will like and buy!
So when the gates finally do open, and they will; people are going to avail you more!
Time To Focus On Organic Growth
In the time that we are slowly inching towards a possible recession, search engine marketing and pay per click advertising are to take a back seat. Advertising channels like paid search and paid social media endorsements will begin to feel the ramifications of a constricting budget.
This is time when you should be holding the card very close to your chest and focus more on quality content driven SEO growth. Remember, you need to start playing the long game now!
If you are availing the services of a third party SEO agency then the trend of potentially reinvesting the spent budget to something else, will help mitigate the impact and help strengthen the SEO relevance of the brand.
The Final Note
When the dust settles and brands begin to surface again, your visibility and online presence will be more than ever! Make sure to act ‘SEO wise’ now, so that you can reap the rewards later.