Reasons To Do SEO During Coronavirus Pandemic

Ecommerce SEO
Ecommerce SEO

An ecommerce website owner must be sure to leverage search engine optimization for numerous reasons, many of which are always the same. Selling is not easy in this coronavirus world, so this time appears inappropriate to invest in print ads, lead ads and other kinds of advertisements. A business needs something that makes their market position stronger and that produces long-term returns, and SEO seems to fit the bill. Now, let us explore further reasons to spend resources on SEO for an ecommerce site right now.

To Be Ahead Of The Curve

Several companies are planning to stop their search engine optimization efforts or reducing their SEO budget for the time being. Conversely, this may be the time for your business to be noticeably different from the competition. Staying connected with the target audience through SEO might result in more love from them for your brand as compared to your rivals. So time might be ripe to be aggressive in your search engine optimization efforts.

To Better Position Your Brand

You can increase the efforts to put your brand in a much better position than in the past. The international economy is experiencing a slowdown stage, but individuals are still spending much time online. Consider this a chance to increase your rapport with leads and get into new target markets. Consider how reaching out to your target customers is possible. For instance, you can use advertisement campaigns or create text content that might engage your customers.

To Spend Less On Paid SEO Campaigns

Several companies are pausing their search engine optimization activities, so you are likely to have less competition than before.The cost per click (CPC) on Facebook campaigns and PPC campaigns might be lower than before. So reaching out to a wider audience is possible through a more cost-effective marketing approach.

Individuals Are Googling Products That Are Not Readily Available

Several cities are on lockdown, so there is a dearth of goods globally. One has no option but to purchase goods available on ecommerce websites. When these are unavailable, individuals will Google other similar products. It can mean much to your enterprise website to be on Google search results.

It is time to cash in on the shortage of specific products, rank for these and their substitutes, and create a link building campaign or two around these items. In the event your business deals in these trendy and easily unavailable products, this might be the right period to earn further returns through ecommerce SEO.

How To Know When Your Ecommerce SEO Is Not Working?

Ecommerce SEO
Ecommerce SEO

Ecommerce marketers occasionally measure the condition of their SEO program by gut feel. There are several gray areas in ecommerce SEO, but its evaluation requires not some hunch, but data. Use the following methods to find out the state of the search engine optimization (SEO) program for your ecommerce website. Although analyzing SEO metrics in many systems will give the clearest idea, remember that the metrics in a platform might not match the numbers in other platforms.

Evaluating SEO

Using enterprise search tools and platforms like seoClarity, Ahrefs, and Searchmetrics is the quickest way to measure SEO performance. Why? Because these assimilate data from many of the following sources, and convert it into easily readable dashboards. Sometimes, you may be able to find an issue without exiting the platform.

Analytics Tools

Data from website analytics tools will be the regularly sought-out source of your SEO KPIs (key performance indicators) namely orders, most significant traffic, and revenue. If these KPIs are working fine, so will be the crawling, indexing and ranking processes, plus attracting clicks off of the (search engine results page) SERP to your website.

The website’s non-SEO aspects like user experience, product assortment, pricing, and others will determine whether or not a searcher does what you want them to. In SEO parlance, this user action is known as a ‘conversion’.

Bear in mind that analytics tools do not provide reliable data on keyword search-queries. Search engines have made the data unavailable back in 2013. Now, analytics software reports almost every keyword as ‘not provided’. What’s worse, the remaining SEO keywords are an unreliable part of the dataset on the whole.

Google Search Console

There is no more reliable source of rankings, impressions and clicks than Google’s Search Console Performance report. The report is limited to search on Google, but the search engine makes up over 90% of organic traffic on almost every ecommerce website.

In Search Console, there are also reports for server errors, indexation, structured data, internal and external linking, sitemaps, etc. It is used to communicate significant details concerning your website, like a manual Google penalty to name one.

Google Ads

The advertising platform offers reporting on Google organic search provided that it is linked with Google Search Console. Google Ads’ ‘Paid & Organic Report’ provides a lot of data concerning the search queries you get impressions for.

For instance, if an ad is shown when you google ‘red shoes’, it will show as a search query in Google Ads’ report, whether or not the organic search result has an impression. In contrast, if it gets an organic search impression, ‘red shoes’ is sure to show in the report in Google Ads, regardless of that advertisement. Using the report is one more method to evaluate your search engine optimization efforts.

Free Search Ranking Tools

As a whole, rankings are among the most useful diagnostics for investigating in what way keyword trends affect organic performance. However, rankings are not a KPI. Clicks on an organic listing are more important, not where that website ranks.

Even so, if you cannot afford any enterprise search tool, and need another opinion about rankings to support Search Console, use a free and limited version of a platform including rankings information.

Ask Somebody

Many people can assess search engine optimization problems for free.

Webmaster Office Hours

Submit your doubts on Google Webmaster Office Hours Hangouts, hosted by the Senior Webmaster Trends Analyst of Google named John Mueller. Check on the calendar of the Webmaster Events to know when the next chat will take place. Several SEO professionals usually take part in the hangouts session, so be there in time to discuss your doubts with them.

Google Webmasters Help Community

Raise an SEO-related question and get answers from members of the community forum, including Google’s workers. That said, you should check the reliability of any person who provides advice there or any other forum for that matter.

Twitter

Start networking with esteemed SEO professionals regularly by following these pros and retweeting the information they share on social media. Comment on their articles in a constructive way. Rather than saying something like ‘great blog!’, mention the thing that you found useful in it, or raise a question which shows you appreciate their work. SEO professionals may be ready to assist when you require help if you have left a good first impression on them.

LinkedIn

Join an SEO group on LinkedIn, a social networking site for professionals. Some good examples are Search Engine Watch, LinkedSEO, and Search Engine Land. Ask meaningful queries and get answers from other group members. You can check each respondent’s credibility by clicking to their LinkedIn profile. The aforementioned networking tip for Twitter applies when you use this website, as well.