Why You Need To Keep Afloat SEO During COVID-19!

SEO Marketing
SEO Marketing

As the invisible virus seems to inch ever more closer into our societies and putting a halt to our daily activities, businesses small, mid-sized and large are being put in a challenging spot to continue being relevant . Resources have started to shift, and this is leading to mass layoffs and budget cuts. Funny enough, one such department that feels the heat early on is that of marketing. The simple logic goes, why even push forward and create awareness for our services when the world is not even looking?

What business owners don’t understand is that, doing this is like intentionally burrowing a hole in the ship that sinks it. We will tell you why online marketing and SEO services must be your number one concern in the time of crisis. Read on…

The Search Trends Are Only Growing And Not Declining!

Most of the world is shut indoor, lying on the couch lazily. The more productive amongst us might pursue a lost hobby like gardening or read a book. But a mighty chunk of them is going to be spending more time on their devices. There is more consumption and more streaming of content; more online purchases and longer online presence by an individual user.

Even if people are not purchasing your goods and not availing your services immediately, it doesn’t mean they will never do it. You are basically priming your target audience to see more of you, and enabling them to be more engrossed with what your business does. You are repositioning your SEO marketing content and conducting research to better understand what your audience will like and buy!

So when the gates finally do open, and they will; people are going to avail you more!

Time To Focus On Organic Growth

In the time that we are slowly inching towards a possible recession, search engine marketing and pay per click advertising are to take a back seat. Advertising channels like paid search and paid social media endorsements will begin to feel the ramifications of a constricting budget.

This is time when you should be holding the card very close to your chest and focus more on quality content driven SEO growth. Remember, you need to start playing the long game now!

If you are availing the services of a third party SEO agency then the trend of potentially reinvesting the spent budget to something else, will help mitigate the impact and help strengthen the SEO relevance of the brand.

The Final Note

When the dust settles and brands begin to surface again, your visibility and online presence will be more than ever! Make sure to act ‘SEO wise’ now, so that you can reap the rewards later.

When Not To Use Affiliate Marketing

Seo Marketing
Seo Marketing

Making money while you sleep. That is the dream, isn’t it? For many people out there that have managed this, they have started off in one way or the other as affiliates; earning a commission when people end up buying something because of your marketing…

The Magic Of Affiliate Marketing

This is the process of earning a commission by simply promoting other people’s or businesses’ products. You find a product you like, you promote and help others see its worth and get a piece of the profit every time a customer buys that product/service.

The idea does sound simple enough, but there are a couple of don’ts, especially when it comes to dealing with affiliate marketing that you should be aware of!

  • This Shouldn’t Be Your Reliable Source Of Income Immediately

Although affiliate marketing is a great way to make plenty of money, it can’t be blatantly regarded as a regular source of income. Affiliate marketing is not the “get rich quick” tactic.

If you have a small fan base and the traffic you pull to your website or blog is not much and runs in the couple thousands, then the income will be sporadic! It will take years for consistent monthly returns to turn up. Implement quality content and SEO marketing to your site to bump up the traffic. You can take the help of top-rated SEO companies to provide reliable SEO services.

  • It Is Hard Work Running A Affiliate Program

If the affiliate network is built on a weak relationship with your audience, then it won’t work. You have to make sure that you’re working with the right partners and that you are constantly changing and updating your content.

Take, for example, you did a product review. The product may have new updates and features added in. You will need to keep an eye out for this constantly and keep making changes to keep your content relevant. If you don’t have the energy or the time to go back and manage accounts, monitor links and so on, then affiliate marketing may not be your cup of tea.

Be Wary

Before you sponsor and market a product make sure to thoroughly research it first. It will be even better if you can get your hands on one, but then again that would be an ideal world scenario. Make sure that this is a service/product that you would use, only then should you recommend it to others. If for some reason, the customers are unhappy then you will lose credibility and your traffic numbers will drop like flies in winter.

How To Use SEO Strategies For Driving Ecommerce Sales?

SEO Marketing
SEO Marketing

The popularity of online shopping is rapidly growing, hence, the ecommerce industry has become more competitive. It became important to implement the best marketing strategies for ecommerce platforms to attract customers and to generate revenue. Ecommerce sites use a large number of advertising and marketing techniques, one of the major strategies among them is Search Engine Optimization (SEO).

SEO marketing is the process of increasing your ranking in the search results provided by different search engines. It will help you to appear in the top places in these results. Hence, you will get more visitors and more conversions. This strategy can help you to attract a large number of customers to your ecommerce site, thereby boosting your income. We have included some best ecommerce SEO tactics that will aid you to drive your ecommerce sales.

Conduct Keyword Research

For implementing the best ecommerce SEO strategies, the first thing you have to do is keyword research. A keyword is what your customers will type in a search engine when they are shopping for products. There are a lot of keyword research tools that are available online. These tools will show what your customers are likely to search and the search volume related to each keyword.

Keyword research will give a good idea about what your customers will be searching for. Hence, you can focus more on these keywords for redirecting people to your site who are searching for those words.

Blogging

After you find the right keywords, it is time for you to include them on your webpage. You can include them in your product pages and descriptions, but it may not be enough. This is where blogging will come to your help. You can add blogs in your ecommerce sites which include your keywords. These blogs can also be helpful in educating your customers. Hence, blogging will give you multiple benefits.

Use Long-Tail Keywords

It is estimated that more than half of the searches conducted by the customers include more than four words. Hence, it is better for you to select long keywords associated with your products. For example, if you sell bicycles, then instead of focusing only on the term “bicycle”, try something like “high speed gear bikes” or some other similar terms that are specific to your products.

Use Simple Website Architecture

It should be easy for the customers and search engine bots to navigate through your website if it makes use of a simple architecture. It will provide more convenience for your customers and will help you to increase your popularity.

Things To Consider When Adding External Links To Your Website

Seo Best Practices
Seo Best Practices

SEO marketing utilizes a variety of techniques including content marketing, social media marketing, etc. Another important SEO strategy that is widely utilized by a lot of websites and ecommerce sites includes external linking. This is one of the SEO best practicesthat can increase the reputation and credibility of your website. Also, it can be useful to enhance the visibility of your site, thereby boosting the traffic.

External Link

An external link can be referred to as a hyperlink that links to another website other than the source, i.e., if some other site links to your website, it can be called as an external link. Similarly, if you link to another website, then it is also an external link. It is also known as an outbound link. This link can act as a reference to your website, hence, it can increase your credibility among your competitors.

You can add an external link from another website or a blog. Many websites are utilizing blogs for getting links and also for educating customers. This is also a great strategy that can increase your ranking in Google search results. You can ask other reputed sites to add a link to your website from theirs, and in return you can add a link to their website from your site. 

However, there are certain things you have to consider before adding a link to your website, because there will be spammy links which can ruin the reputation of your site. It is better to avoid adding a link to or from such sites, as it can jeopardize your search engine ranking too. Hence before adding or requesting a link, you have to check the trustworthiness and credibility of the other websites.

Today, most of the search engines utilize a set of metrics to determine the value of an external link. It includes:

  • The trustworthiness of domain that provides the link
  • How popular the linking page is
  • The relevancy of the content given in both the source and target pages
  • The anchor text (the clickable words to which the hyperlink is added) used in the link
  • The number of links coming from the source to the same page
  • The number of root domains linking to the target page
  • The number of variations of the anchor text that are used for linking to the target page
  • The ownership relations between both the source as well as the target domains

External linking is a wonderful SEO marketing strategy that is utilized by a lot of businesses. It can be useful to increase the reputation of your website and can to also boost your search engine ranking. Hence, it is important to utilize this technique for increasing the visibility of your website.

How to plan the Right Content Marketing Strategy for Your Business?

SEO Marketing
SEO Marketing

Content marketing is now creating a buzz in the SEO marketing field. A lot of companies are using this method to advertise their business and also for educating their customers. Content marketing is the process of creating and distributing digital content online for promoting a product, service or brand.

However, ecommerce SEO is an entirely new process when compared to the SEO strategies for other businesses. Hence, if you are planning to introduce content marketing strategies for your business, then you have to be very careful, as these strategies will vary from business to business. Hence, you have to choose an approach that will be beneficial for you.

Creating a content marketing strategy that is right for your ecommerce business can be a difficult task for you, especially if you are new to the whole SEO marketing world. Therefore, we include some guidelines for helping you to find a content marketing approach that will be perfect for your ecommerce business.

Identify Your Target Audience

Before, planning a content marketing strategy, it is important to identify your potential customers for deciding the target audience. This will help you to create content accordingly. For choosing the target audience, you have to choose the following parameters including age, gender, locality, habits, preferences, dislikes, etc.

You should have a clear idea about your audience for implementing the right strategies for your business. Create content that will help you to attract the targeted customers to your site.

Learn Your Targeted Customers’ Online Habit

The success of your content marketing strategy lies in creating the right content and distributing them effectively. Therefore, you have to distribute these contents where it will be easily visible to people. For this, it is important to identify the online habit of your customers. Find out where they spend their time on the internet.

Social media is a great platform for distributing your content. It is a place where people spend most of their time on the internet. Also, these platforms offer maximum visibility to your content. Therefore, you can attract a lot of customers to your site using these platforms.

Create and Distribute The Right Content

The content you create should be relevant to your business. Also, it should be able to perk the interest of your customers. You have to keep it attractive and entertaining. Also, it can be used to educate your customers about your products or services. Creating informative content that will give knowledge to your customers is a good content marketing strategy that is used by a lot of people.

Best Tips for Local SEO Marketing

SEO Marketing
SEO Marketing

Building strategies for SEO marketing for local businesses is different than building it for a business that is running online only. The strategies you adopt for building your business should seem appealing to the customers of the geographic area you prefer. Here are a few tips for SEO marketing that can be helpful for your business to reach potential customers.

Set up a Website that is Mobile Friendly

This is one of the important tips for digital marketing, and it is considered more essential for local businesses. Most customers who are on the lookout for local businesses, stores or restaurants are most likely to search about it through their smartphones.

Not having a website that is optimized for mobile-use would make it difficult for customers to interact with your website; it would also make it difficult for them to find your site. It is important to know that Google had updated its algorithm that allow businesses having mobile-friendly websites to show up in search results in mobiles.

Optimize Your Website for Local Search

If you are focusing on getting local customers, either on desktop or mobile, you would need to have a comprehensive strategy for searches. Make sure that you include information about the services and products of your business on your website along with necessary keywords.

Have a Professional and Neat Design for Your website

Local customers who have the habit of browsing sites for deciding on the places for shopping, eating and obtaining services would mostly judge your business based on the quality of your website. Therefore, it is important for you to make it look professional and that it offers all the necessary information they might look for.

Include the Hours of Business and the Address

One of the major things a customer is likely to look for on a business website is its location and hours of service. For the same reason, it is very important to clearly mark the related information so that it can be helpful for customers to not go forward with a guess.

Offer Many Methods to Contact

Making it easy for visitors to contact you in case they have more inquiries is very important. Make sure to add a contact number, live chat, email and other possible options offering the visitors ways to keep in touch with your business.

Post Regularly on Social Media

Posting regularly on social media platforms is considered as one of the most effective tips of local digital marketing as it is a great tool for targeting visitors online. You would have to make the visitors get engaged in your website, which can be beneficial in bringing more results for you.

How to Optimize the SEO of a Marketplace through Content Marketing

SEO

Most people often wonder about how a marketplace can be used for building a business through strategies like content marketing. Search Engine Optimization (SEO) is regarded as a great way that helps in quickly growing your marketplace business, helping to acquire both buyers and sellers as users of your marketplace. The best part about SEO marketing is that it drives traffic to your marketplace organically, meaning that the traffic that comes into your website is free. 

How to Make Content Marketing and Marketplace SEO for growing Your Community?

Search Engine Optimization is widely used by most businesses for building the traffic from search engines like Google. People would be able to find you on Google when you take particular strategies to optimize your website. 

Content marketing is one of the major parts of the SEO strategy for building traffic on our website. Using content marketing and SEO enables you to get targeted traffic for your website and also to grow an engaged community for your site. 

Having great content for marketing is a bonus for the marketing strategies and you need to optimize the content for SEO for effective marketing. Here is how content marketing improves the SEO strategy for your marketplace. 

Content Marketing

Content marketing is one of the most chosen and effective techniques for marketing which s been used for creating relevant, valuable and consistent content for attracting a targeted audience to drive potential customers to your business. The motive behind content marketing is to create useful and fun content and make it available to consumers and also to educate them on how your marketplace works for them. In a nutshell, SEO and content marketing can be summarized this way:

Content Marketing is the strategy of creating and diffusing the content to attract a targeted audience. 

SEO is anything that is done for increasing the organic traffic for search engines.

The content marketing strategy of your business can often be used in both B2B and B2C business models. 

How to Create Blog Posts for Growing the Audience of Your Marketplace?

To create a blog post to promote audiences to your marketplace, you will have to consider the five basic principles of producing quality content for a marketplace which are – following the editorial guidelines, expressing your ideas clearly, structuring the articles and content, using your own style, and writing impactful content.

Top Reflexes to Keep in Mind While Building an Online Marketplace

SEO Marketing

With the advancement of technology, marketplaces are now brought online and it has quickly become a new trend. The success of various platforms has already aided in proving the scalability of marketplaces making it easy to be applied to most parts of online businesses.

Building your marketplace is a major step that should be taken at the professional level. So, here are a few things that can be followed step by step to keep in mind while building a marketplace.

Finalize Your Business Model Canvas

It is a very clear thing that marketplace businesses are long term initiatives, and for building a successful marketplace, you will have to find a model that will aid its operations. The business model should be unique, profitable and should be capable of evolving to higher levels thereby providing good value to both sellers and buyers.

Create Your Logo

Always prefer creating a logo by a professional designer for your business. Doing this would give you the assurance of having a logo for your brand which will match the image you need for your marketplace. Numerous options are available for you for making a quality logo. In addition to this, you are most likely to find cheaper alternatives on many online websites; freelancers will also make proposals for the design if you pay them for it.

Start Using Growth Hacking and SEO Techniques

Always try to familiarize yourself with a few growth hacking and SEO techniques that can be helpful for the growth of your marketplace. Get familiar with social networking sites and create a database of potential customers to whom you can send your first newsletter or marketing emails. One of the greatest advantages of creating a list on your own is that it is likely to be well-targeted, thus it will be helpful in the growth of your marketplace.

Join Facebook Groups

Joining Facebook groups related to the activity of your marketplace can be very beneficial in growing your business as it is a platform that is accessible by everyone.

By joining theme-based Facebook groups, you would be able to interact with people who have the same interest as you or who will be interested in what you offer on your marketplace. You can also enjoy the privilege of free advertising to an extent that can be reached to a wider audience. There are many groups that are openly dedicated to providing products and services, giving you an opportunity for promoting your offers.