Tips For Choosing The Right SEO Agency For Your Business

SEO Marketing
SEO Marketing

Digital marketing has taken over traditional marketing strategies over the years. More and more businesses are realizing the advantages of SEO marketing and other digital marketing activities. If you decide to hire an eCommerce SEO agency for your business, you have taken your first step towards success.

Hiring an SEO agency requires a lot of homework. The agency will be working with you for a significant time-period and devise several SEO strategies for your business. Therefore, you should be thorough in the hiring process.

Here are some of the important tips for choosing the right SEO agency for your business.

Figure Out Your SEO Goals First

Before you look for an SEO agency, you should figure out which areas of your online presence need improvement or whether you need a new website. Once you figure out your SEO goals, it will be easier to single out the best SEO company that can fulfill your needs.

Collect Relevant Information

Once you select an SEO agency that might be best suited for your business, you should gather all the relevant information on the agency before you hire them. You need to look into online reviews, customer testimonials, case studies, etc. Look into each testimonial and review to find out whether the agency is on top of the current SEO trends.

Identify The SEO Techniques They Use

Before you hire an SEO agency, you should ask to see the numbers of SEO performance indicators. This will help to identify whether the company is good at what they are doing. Most of the reputable SEO agencies measure the campaign result that will allow them to refine their SEO strategies for obtaining optimal results.

Set Your SEO Budget

Many business owners make the mistake of involving in services they cannot afford. Therefore, it is better to set your SEO budget beforehand while choosing an SEO agency. Ask for the package deals and the price range before you make a decision. If you want to select a package deal, look at your SEO goals, and check if the package is right for you.

Arrange A Meeting

If you finalize an SEO agency for your business, it is important to arrange a meeting with them before hiring for your business. This will help you to connect with the entire team that will work with you. Having a meeting beforehand will help to make them understand your SEO goals and it also provides an opportunity for the agency to exhibit some of their strategies.

Why Website Structure Is Important For Ecommerce SEO?

Ecommerce SEO
Ecommerce SEO

The website is a significant part of online stores, as it is the key factor that is responsible for attracting customers. Hence, it is important for you to optimize the website structure for ecommerce SEO. The site structure should be easy to understand for search engine crawlers and users. In addition to this, it should be easy to navigate and should serve its purpose. The site should be able to attract more customers and make conversions. Optimizing the website structure of ecommerce stores is an important part of SEO marketing.

Site Structure And Ecommerce SEO

The site structure is important for SEO because of different reasons which are mentioned below:

It Helps Search Engines To Understand The Content

A better website structure will make it possible for search engine crawlers to easily understand the content of your site. This can improve your search engine ranking, thereby increasing the visibility of your site among the potential customers. In addition to this, it will help the search engines to list your site under the relevant keywords.

For creating a site structure that is easy for the search engines to crawl, it is important for you to know how they work:

  • The search engines will discover your site on the internet.
  • They will first crawl your home page and the links from there.
  • The crawlers will try to understand the structure of the site for determining how your pages are related and which page is more relevant.

Having a better site structure will allow search engines to easily figure out how to move through your site. Otherwise, they will be left without enough clues to know how your pages are related. This will make it difficult for search engines to index your site based on the relevancy.

It Is Necessary For Providing Better User Experience

Users should be able to easily find what they want on your site. It should be easy for them to navigate through your site. The links and other factors should be listed based on the priority so that it will be possible for you to give a better experience to the visitors. This will also help you to reduce the bounce rates thereby improving your ranking.

How To Create Better Websites

You should arrange your site based on the hierarchy. Add titles, subtitles, tags, etc. that will make it easy for users to understand your site better. In addition to this, your site should be dynamic, so that it can easily adapt to the changes.

Site structure is an important part of ecommerce SEO. Having a better site structure will make it easy for search engines to understand your site and it can also be beneficial for providing a better user experience. This can help you to attract more customers and generate more revenue.

How To Improve Customer Retention Using SEO?

SEO Marketing
SEO Marketing

Customer retention is as important as acquiring new customers for businesses, especially for e-commerce sites. Loyal customers are a great asset that has the potential to generate huge revenue. Therefore, it is important for you to focus on customer retention along with attracting new customers.

SEO marketing can be a great aid for e-commerce sites to maximize customer retention. Therefore, we are listing some of the best SEO strategies that can help you to persuade your customers to come back to you. These strategies will help you to leverage the potential of SEO for attaining great customer retention rates along with better customer acquisition rates.

Make The Titles, Subtitles, And Content Relevant

It is important for you to provide what the customers are looking for. Therefore, make your titles, subheadings, and content relevant. Google and other search engines will list you based on relevancy. First, you have to ensure that there is a strong correlation between your titles and the content. A customer will be coming to your site seeing the Meta title that you have given in the search engine results page (SERP). Therefore, the content in your site should be related to this title too. Otherwise, the customers will leave your site immediately, which can adversely affect your search engine ranking.

If you are able to provide what a visitor is looking for, it can help you to give a better experience for them thereby increasing the customer retention rates.

Attract Your Visitors Using “AIDA”

You might be familiar with “AIDA” in your marketing classes. It stands for attention, interest, desire, and action. You should funnel your customers using these strategies. You should be able to grab the attention of a visitor, spike their interest, create a desire in them, and finally persuade them to take the desired action in your website. You have to improve e-commerce SEO strategies to make sure that you are able to maintain a better customer retention rate using these tactics.

Connect With Your Visitors Using Social Media Platforms

It is important for all businesses to maintain their social media presence, especially for e-commerce sites. Different platforms like Facebook, Twitter, LinkedIn, Instagram, etc. can help you stay connected with your customers thereby increasing brand awareness and trust among them.

Better User Experience

Providing a great user experience is a significant factor that plays an important role in increasing customer retention rates. You should have a well-structured site that can facilitate easy navigation and understanding for visitors. In addition to this, make sure that there are no broken links and irrelevant content in your pages.

SEO marketing can be a great help for e-commerce sites to maximize their customer retention rates. The SEO strategies mentioned above will help you to retain your customers. They can also be useful for you to attain new customers easily.

Some Free Tools For SEO

SEO Marketing
SEO Marketing

Search Engine Optimization is a method used to increase traffic to websites. With the help of SEO, any person can increase the visibility of their websites on a search engine. Due to the increase in the number of internet users, the demand for SEO marketing is also increasing. Some people are using SEO to stay in line with new trends like voice search and Artificial Intelligence. You can also enjoy the benefits of SEO without a huge investment. Some of the best and free SEO tools available on the internet are as follows.

Google Analytics

It is one of the most useful tools necessary for every digital marketer using SEO to boost their business. This tool is important for an SEO operator because it gives valuable data about different websites including traffic and location demography. With this tool, digital marketers can identify the path to improve the visibility of websites. It also helps in identifying potential customers. 

Answer The Public

It is a necessary tool for content creators because it gives an overview of the most trending queries raised by the public. By entering a keyword, the content creators can find the most popular and recent discussions made on the topic. It can help the user to find the best topic and also help them to evaluate their writings. It will also help the user to identify the taste and preference of their potential readers. It can be called a research tool because it helps the writers to easily identify the requirement of the public.

MozBar

It is a free toolbar that can work with the Google Chrome web browser. This toolbar will allow the user to access the Domain Authority Scores of any website. The page analysis feature included in this toolbar will help you to explore elements in a webpage like markup, page title, etc. In short, it is a tool that can be used to make the best SEO research.

SEMrush

It is one of the best free keyword research tools available on the internet. This tool can be used to identify different keywords and their ranks on a website. It also gives information like the place of a keyword in the SERPs and the traffic trend of a keyword. It helps you to identify the trending keywords you can make content that is rich in these keywords.

The above mentioned are some of the free tools available on the internet that can be used for SEO procedures. If you are having enough money, you can also purchase the paid versions of these tools.

Why You Need To Keep Afloat SEO During COVID-19!

SEO Marketing
SEO Marketing

As the invisible virus seems to inch ever more closer into our societies and putting a halt to our daily activities, businesses small, mid-sized and large are being put in a challenging spot to continue being relevant . Resources have started to shift, and this is leading to mass layoffs and budget cuts. Funny enough, one such department that feels the heat early on is that of marketing. The simple logic goes, why even push forward and create awareness for our services when the world is not even looking?

What business owners don’t understand is that, doing this is like intentionally burrowing a hole in the ship that sinks it. We will tell you why online marketing and SEO services must be your number one concern in the time of crisis. Read on…

The Search Trends Are Only Growing And Not Declining!

Most of the world is shut indoor, lying on the couch lazily. The more productive amongst us might pursue a lost hobby like gardening or read a book. But a mighty chunk of them is going to be spending more time on their devices. There is more consumption and more streaming of content; more online purchases and longer online presence by an individual user.

Even if people are not purchasing your goods and not availing your services immediately, it doesn’t mean they will never do it. You are basically priming your target audience to see more of you, and enabling them to be more engrossed with what your business does. You are repositioning your SEO marketing content and conducting research to better understand what your audience will like and buy!

So when the gates finally do open, and they will; people are going to avail you more!

Time To Focus On Organic Growth

In the time that we are slowly inching towards a possible recession, search engine marketing and pay per click advertising are to take a back seat. Advertising channels like paid search and paid social media endorsements will begin to feel the ramifications of a constricting budget.

This is time when you should be holding the card very close to your chest and focus more on quality content driven SEO growth. Remember, you need to start playing the long game now!

If you are availing the services of a third party SEO agency then the trend of potentially reinvesting the spent budget to something else, will help mitigate the impact and help strengthen the SEO relevance of the brand.

The Final Note

When the dust settles and brands begin to surface again, your visibility and online presence will be more than ever! Make sure to act ‘SEO wise’ now, so that you can reap the rewards later.

When Not To Use Affiliate Marketing

Seo Marketing
Seo Marketing

Making money while you sleep. That is the dream, isn’t it? For many people out there that have managed this, they have started off in one way or the other as affiliates; earning a commission when people end up buying something because of your marketing…

The Magic Of Affiliate Marketing

This is the process of earning a commission by simply promoting other people’s or businesses’ products. You find a product you like, you promote and help others see its worth and get a piece of the profit every time a customer buys that product/service.

The idea does sound simple enough, but there are a couple of don’ts, especially when it comes to dealing with affiliate marketing that you should be aware of!

  • This Shouldn’t Be Your Reliable Source Of Income Immediately

Although affiliate marketing is a great way to make plenty of money, it can’t be blatantly regarded as a regular source of income. Affiliate marketing is not the “get rich quick” tactic.

If you have a small fan base and the traffic you pull to your website or blog is not much and runs in the couple thousands, then the income will be sporadic! It will take years for consistent monthly returns to turn up. Implement quality content and SEO marketing to your site to bump up the traffic. You can take the help of top-rated SEO companies to provide reliable SEO services.

  • It Is Hard Work Running A Affiliate Program

If the affiliate network is built on a weak relationship with your audience, then it won’t work. You have to make sure that you’re working with the right partners and that you are constantly changing and updating your content.

Take, for example, you did a product review. The product may have new updates and features added in. You will need to keep an eye out for this constantly and keep making changes to keep your content relevant. If you don’t have the energy or the time to go back and manage accounts, monitor links and so on, then affiliate marketing may not be your cup of tea.

Be Wary

Before you sponsor and market a product make sure to thoroughly research it first. It will be even better if you can get your hands on one, but then again that would be an ideal world scenario. Make sure that this is a service/product that you would use, only then should you recommend it to others. If for some reason, the customers are unhappy then you will lose credibility and your traffic numbers will drop like flies in winter.

How To Use SEO Strategies For Driving Ecommerce Sales?

SEO Marketing
SEO Marketing

The popularity of online shopping is rapidly growing, hence, the ecommerce industry has become more competitive. It became important to implement the best marketing strategies for ecommerce platforms to attract customers and to generate revenue. Ecommerce sites use a large number of advertising and marketing techniques, one of the major strategies among them is Search Engine Optimization (SEO).

SEO marketing is the process of increasing your ranking in the search results provided by different search engines. It will help you to appear in the top places in these results. Hence, you will get more visitors and more conversions. This strategy can help you to attract a large number of customers to your ecommerce site, thereby boosting your income. We have included some best ecommerce SEO tactics that will aid you to drive your ecommerce sales.

Conduct Keyword Research

For implementing the best ecommerce SEO strategies, the first thing you have to do is keyword research. A keyword is what your customers will type in a search engine when they are shopping for products. There are a lot of keyword research tools that are available online. These tools will show what your customers are likely to search and the search volume related to each keyword.

Keyword research will give a good idea about what your customers will be searching for. Hence, you can focus more on these keywords for redirecting people to your site who are searching for those words.

Blogging

After you find the right keywords, it is time for you to include them on your webpage. You can include them in your product pages and descriptions, but it may not be enough. This is where blogging will come to your help. You can add blogs in your ecommerce sites which include your keywords. These blogs can also be helpful in educating your customers. Hence, blogging will give you multiple benefits.

Use Long-Tail Keywords

It is estimated that more than half of the searches conducted by the customers include more than four words. Hence, it is better for you to select long keywords associated with your products. For example, if you sell bicycles, then instead of focusing only on the term “bicycle”, try something like “high speed gear bikes” or some other similar terms that are specific to your products.

Use Simple Website Architecture

It should be easy for the customers and search engine bots to navigate through your website if it makes use of a simple architecture. It will provide more convenience for your customers and will help you to increase your popularity.

Things To Consider When Adding External Links To Your Website

Seo Best Practices
Seo Best Practices

SEO marketing utilizes a variety of techniques including content marketing, social media marketing, etc. Another important SEO strategy that is widely utilized by a lot of websites and ecommerce sites includes external linking. This is one of the SEO best practicesthat can increase the reputation and credibility of your website. Also, it can be useful to enhance the visibility of your site, thereby boosting the traffic.

External Link

An external link can be referred to as a hyperlink that links to another website other than the source, i.e., if some other site links to your website, it can be called as an external link. Similarly, if you link to another website, then it is also an external link. It is also known as an outbound link. This link can act as a reference to your website, hence, it can increase your credibility among your competitors.

You can add an external link from another website or a blog. Many websites are utilizing blogs for getting links and also for educating customers. This is also a great strategy that can increase your ranking in Google search results. You can ask other reputed sites to add a link to your website from theirs, and in return you can add a link to their website from your site. 

However, there are certain things you have to consider before adding a link to your website, because there will be spammy links which can ruin the reputation of your site. It is better to avoid adding a link to or from such sites, as it can jeopardize your search engine ranking too. Hence before adding or requesting a link, you have to check the trustworthiness and credibility of the other websites.

Today, most of the search engines utilize a set of metrics to determine the value of an external link. It includes:

  • The trustworthiness of domain that provides the link
  • How popular the linking page is
  • The relevancy of the content given in both the source and target pages
  • The anchor text (the clickable words to which the hyperlink is added) used in the link
  • The number of links coming from the source to the same page
  • The number of root domains linking to the target page
  • The number of variations of the anchor text that are used for linking to the target page
  • The ownership relations between both the source as well as the target domains

External linking is a wonderful SEO marketing strategy that is utilized by a lot of businesses. It can be useful to increase the reputation of your website and can to also boost your search engine ranking. Hence, it is important to utilize this technique for increasing the visibility of your website.

How to plan the Right Content Marketing Strategy for Your Business?

SEO Marketing
SEO Marketing

Content marketing is now creating a buzz in the SEO marketing field. A lot of companies are using this method to advertise their business and also for educating their customers. Content marketing is the process of creating and distributing digital content online for promoting a product, service or brand.

However, ecommerce SEO is an entirely new process when compared to the SEO strategies for other businesses. Hence, if you are planning to introduce content marketing strategies for your business, then you have to be very careful, as these strategies will vary from business to business. Hence, you have to choose an approach that will be beneficial for you.

Creating a content marketing strategy that is right for your ecommerce business can be a difficult task for you, especially if you are new to the whole SEO marketing world. Therefore, we include some guidelines for helping you to find a content marketing approach that will be perfect for your ecommerce business.

Identify Your Target Audience

Before, planning a content marketing strategy, it is important to identify your potential customers for deciding the target audience. This will help you to create content accordingly. For choosing the target audience, you have to choose the following parameters including age, gender, locality, habits, preferences, dislikes, etc.

You should have a clear idea about your audience for implementing the right strategies for your business. Create content that will help you to attract the targeted customers to your site.

Learn Your Targeted Customers’ Online Habit

The success of your content marketing strategy lies in creating the right content and distributing them effectively. Therefore, you have to distribute these contents where it will be easily visible to people. For this, it is important to identify the online habit of your customers. Find out where they spend their time on the internet.

Social media is a great platform for distributing your content. It is a place where people spend most of their time on the internet. Also, these platforms offer maximum visibility to your content. Therefore, you can attract a lot of customers to your site using these platforms.

Create and Distribute The Right Content

The content you create should be relevant to your business. Also, it should be able to perk the interest of your customers. You have to keep it attractive and entertaining. Also, it can be used to educate your customers about your products or services. Creating informative content that will give knowledge to your customers is a good content marketing strategy that is used by a lot of people.

Best Tips for Local SEO Marketing

SEO Marketing
SEO Marketing

Building strategies for SEO marketing for local businesses is different than building it for a business that is running online only. The strategies you adopt for building your business should seem appealing to the customers of the geographic area you prefer. Here are a few tips for SEO marketing that can be helpful for your business to reach potential customers.

Set up a Website that is Mobile Friendly

This is one of the important tips for digital marketing, and it is considered more essential for local businesses. Most customers who are on the lookout for local businesses, stores or restaurants are most likely to search about it through their smartphones.

Not having a website that is optimized for mobile-use would make it difficult for customers to interact with your website; it would also make it difficult for them to find your site. It is important to know that Google had updated its algorithm that allow businesses having mobile-friendly websites to show up in search results in mobiles.

Optimize Your Website for Local Search

If you are focusing on getting local customers, either on desktop or mobile, you would need to have a comprehensive strategy for searches. Make sure that you include information about the services and products of your business on your website along with necessary keywords.

Have a Professional and Neat Design for Your website

Local customers who have the habit of browsing sites for deciding on the places for shopping, eating and obtaining services would mostly judge your business based on the quality of your website. Therefore, it is important for you to make it look professional and that it offers all the necessary information they might look for.

Include the Hours of Business and the Address

One of the major things a customer is likely to look for on a business website is its location and hours of service. For the same reason, it is very important to clearly mark the related information so that it can be helpful for customers to not go forward with a guess.

Offer Many Methods to Contact

Making it easy for visitors to contact you in case they have more inquiries is very important. Make sure to add a contact number, live chat, email and other possible options offering the visitors ways to keep in touch with your business.

Post Regularly on Social Media

Posting regularly on social media platforms is considered as one of the most effective tips of local digital marketing as it is a great tool for targeting visitors online. You would have to make the visitors get engaged in your website, which can be beneficial in bringing more results for you.