Understanding SEO and its Services

SEO stands for search engine optimization, and it is the process of improving the quality of a website, which in turn leads to increase in traffic to that website. SEO focuses on improving the ranking of a website on search engines like BING and Google. Increase in ranking causes regular visits to the website and leads to more recognition.

Technical SEO

Types of SEO Services

Let’s look at some of the roles played by technical factors in improving the ranking of a website

  1. Code Efficiency

It is one of the most important factors affecting the ranking of a website. As Google readily understand optimized codes, specialist should focus on reducing code sizes. An un optimized code slows down websites and dilutes the content available on the website.

  • Website Speed

Specialist should make sure to continuously update the website to increase its speed. Customers should be offered faster websites to improve the experience. Specialists should make sure to keep the load time below 2.5 seconds.

  • SSL/HTTPS

These are communication protocols that ensure a secure connection to visitors. HTTPS websites are the most secure websites on internet and they are protected with SSL certificates. SEO specialist should make sure that a website is secure and it should be free from malware attacks. Currently HTTPS sites are preferred over HTTP sites.

On-page SEO

On page factors optimize visible page elements to improve the ranking of a website. Let’s go through some of the on-page factors

  1. Page Title and Meta Description

Page title and meta description play an important role in improving the ranking of a website. They are important for two reasons. Firstly, for Google to understand the semantic meaning of a website, both page title and meta description should contain the websites primary keyword(s).

Secondly they play an important role in differentiating your website from all other competitors.

  • Headings

Heading are mostly used to organize your content and Google appreciate those websites which are structured well. SEO specialist should choose between H1, H2, H3 or H4 headers according to the content of the website.

Simply focusing on headings, page title and description might not increase the ranking of a website. Importance should be equally given to page content, as it improves visitor’s relationship with the website. A well-structured page content make use of appealing layouts and they videos and graphics to engage customers.