Major SEO Tricks for E-commerce Websites

SEO Techniques
SEO Techniques

SEO techniques have been greatly helpful for emerging businesses to rank their websites higher in the results page of the search engines, thereby making them visible to the targeted audience. It is important to look into some of the SEO tips that are been widely considered for building a business platform, and here are a few of them.

Setting up Right and Efficient Keywords 

Finding out the most effective sets of keywords is the key tip in building your business. Carrying out some researches to find out the suiting keywords like long-tail keywords can help rank your website highly on certain niches. The right keywords can attract the audience you are targeting, thereby increasing the rate of conversion of your business. Using keywords that align with the intents of the users can help greatly to make it easier for both the users and the business. For instance, people usually type queries when they search for something in the search engine. Optimizing the set of keywords this way can help to make the whole process a lot easier.

Using Keywords in Anchor Text

Anchor texts are mostly links that can be clicked on and those that are in hyperlink forms; it can boost the ranking of your website through SEO techniques. Including the set of keyword links in product descriptions can, in turn, help lead the visitors to similar products of your page. But, always make it a point to never use the same keywords to not get penalized by Google. 

Optimizing the Product Images

Most e-commerce platforms rely completely on high-quality compelling images that help to boost their business. Since the Google Image Search can drive traffic to your website, such images have great SEO potential in building your website. 

Improving the Usability of Your E-commerce Site 

Making site navigations as easy as possible for the users is one major factor that converts the visitors of your page into customers. Not providing clear navigation paths to users can make most of the visitors confused and frustrated, and compel them to leave your site. Always make sure to link your product pages to landing pages. 

Regularly Checking Conversion Rates

Conversion rate is the rate of conversion of visitors who lands on your page to customers. You will have to have to keep a check on the conversion rates of your business, which helps you to plan the future of your business. Google Analytics offers good help with this – in analyzing the traffic of your website and spot points to improve your page.

Using Links to Improve the Google Ranking of a Website

Ecommerce SEO
Ecommerce SEO

It is a known fact that search engines can bring in a steady crowd of visitors that often last for months and even years, as search is always regarded as a durable and powerful source to drive traffic for almost all kinds of content initiatives. 

Even though there are various places form where readers relocate your content like email newsletters and social media platforms, SEO is a very important tool that needs to be considered while creating a business page.

Inbound links would always affect the ranking of websites in the Google search engine. It also provides you various ways to build the links as part of the marketing activities of a website. Google makes use of various other factors to rank a website in the search results and links are one among those that are given the most consideration. Google sees the multiple incoming links to a website as a good sign to indicate the credibility and relevance of the website. 

Impacts of Links on SEO

Some of the most important factors that uphold the value of a link are listed below. 

Links from Websites which are Considered Trustworthy by Google 

Since websites would most probably have several other sites linked to it, a link that comes from a popular and trustworthy website will have greater value than other links that come from newer sites with not much inbound links.

Links from Websites that are Related to Your Product 

Links that come from websites that are often related to your product or service are considered more valuable than links from unrelated websites. This practice provides more topic relevance. 

Anchor Text or Link Text 

The hyperlinked phrases provided by several sites like “click here” and “read more” that does not have useful keywords are not given much value by Google. However, when relevant keywords are used with link texts, Google gets a better idea about what the website is about. 

The Total Number of Links on a Website 

When a website links so many web pages, the value of those links get divided by the total number of links that are used on the web page, and this is done by Google. Thus, the value of a link with many other links gets diluted when compared to the value of a link without many links on a page. Repeating the same keyword many times also brings in a similar effect because of the spammy look it gives to the web page. 

Popular social signs such as social media sharing and retweets will have a positive impact on the ranking, but it would mostly be different from the links. Links that come from social media platforms like Twitter and Facebook do not affect the popularity of the link. It is often regarded as a good thing because it prevents companies from reaching the top of Google search results by spamming social media platforms. 

Ways to Win Links

It is an obvious fact that you are not going to outsmart Google. The idea to win links is to grow as a relevant website with good quality content that is worth linking to. It is important to keep in mind that any tactic that doesn’t have this idea at its core has more probability to be useless as well as harmful. 

There are many ethical and correct ways to boost SEO and link building without having to rely on black hat practices of SEO, most of which with more benefits than just attracting links. Below is a list that might help you to get started with it. 

Input Good-Quality Content 

By publishing useful and original content in the website, links happen very organically as people get drawn to it naturally and would also feel like sharing it. Concerted efforts can be made to build content that is “linkable” such as a blog post or a webpage that mostly includes innovative research which is regarded as a great tool. Thus the odds to gain links and the conversion rate could be increased by creating and publishing high-quality content. 

Write in Blog Posts in Your Website 

Coming up with guest blog posts to various other popular websites is a good way to generate important links. It is always best to include a link in the author bio along with finding out newer ways for linking other posts within the body of the post on your website. 

Several studies have shown that around 56 percent of business bloggers use guest posts as a source of external content. However, it is very important to keep in mind that guest blogging has gained a lot of popularity and has become a lot more competitive as well. Creating a general post and pitching it a high-quality site takes up so much time and the best websites would encourage you to work hard for them. 

In addition to building links, guest blogging is a useful strategy to attract new readers and build a harmonious relationship with other businesses in your industry. 

How to Optimize the SEO of a Marketplace through Content Marketing

SEO

Most people often wonder about how a marketplace can be used for building a business through strategies like content marketing. Search Engine Optimization (SEO) is regarded as a great way that helps in quickly growing your marketplace business, helping to acquire both buyers and sellers as users of your marketplace. The best part about SEO marketing is that it drives traffic to your marketplace organically, meaning that the traffic that comes into your website is free. 

How to Make Content Marketing and Marketplace SEO for growing Your Community?

Search Engine Optimization is widely used by most businesses for building the traffic from search engines like Google. People would be able to find you on Google when you take particular strategies to optimize your website. 

Content marketing is one of the major parts of the SEO strategy for building traffic on our website. Using content marketing and SEO enables you to get targeted traffic for your website and also to grow an engaged community for your site. 

Having great content for marketing is a bonus for the marketing strategies and you need to optimize the content for SEO for effective marketing. Here is how content marketing improves the SEO strategy for your marketplace. 

Content Marketing

Content marketing is one of the most chosen and effective techniques for marketing which s been used for creating relevant, valuable and consistent content for attracting a targeted audience to drive potential customers to your business. The motive behind content marketing is to create useful and fun content and make it available to consumers and also to educate them on how your marketplace works for them. In a nutshell, SEO and content marketing can be summarized this way:

Content Marketing is the strategy of creating and diffusing the content to attract a targeted audience. 

SEO is anything that is done for increasing the organic traffic for search engines.

The content marketing strategy of your business can often be used in both B2B and B2C business models. 

How to Create Blog Posts for Growing the Audience of Your Marketplace?

To create a blog post to promote audiences to your marketplace, you will have to consider the five basic principles of producing quality content for a marketplace which are – following the editorial guidelines, expressing your ideas clearly, structuring the articles and content, using your own style, and writing impactful content.

Top Reflexes to Keep in Mind While Building an Online Marketplace

SEO Marketing

With the advancement of technology, marketplaces are now brought online and it has quickly become a new trend. The success of various platforms has already aided in proving the scalability of marketplaces making it easy to be applied to most parts of online businesses.

Building your marketplace is a major step that should be taken at the professional level. So, here are a few things that can be followed step by step to keep in mind while building a marketplace.

Finalize Your Business Model Canvas

It is a very clear thing that marketplace businesses are long term initiatives, and for building a successful marketplace, you will have to find a model that will aid its operations. The business model should be unique, profitable and should be capable of evolving to higher levels thereby providing good value to both sellers and buyers.

Create Your Logo

Always prefer creating a logo by a professional designer for your business. Doing this would give you the assurance of having a logo for your brand which will match the image you need for your marketplace. Numerous options are available for you for making a quality logo. In addition to this, you are most likely to find cheaper alternatives on many online websites; freelancers will also make proposals for the design if you pay them for it.

Start Using Growth Hacking and SEO Techniques

Always try to familiarize yourself with a few growth hacking and SEO techniques that can be helpful for the growth of your marketplace. Get familiar with social networking sites and create a database of potential customers to whom you can send your first newsletter or marketing emails. One of the greatest advantages of creating a list on your own is that it is likely to be well-targeted, thus it will be helpful in the growth of your marketplace.

Join Facebook Groups

Joining Facebook groups related to the activity of your marketplace can be very beneficial in growing your business as it is a platform that is accessible by everyone.

By joining theme-based Facebook groups, you would be able to interact with people who have the same interest as you or who will be interested in what you offer on your marketplace. You can also enjoy the privilege of free advertising to an extent that can be reached to a wider audience. There are many groups that are openly dedicated to providing products and services, giving you an opportunity for promoting your offers.

Benefits of Using SEO – Friendly Content for your Website

SEO
SEO – Friendly Content

The content for your online website needs to be SEO-friendly as it plays an important role in placing your website on the search engines. Using SEO-friendly helps your website to be shown on the top pages and will help you to get more engagements, likes, and shares. A lot of foresight and thought goes into writing effective SEO content. Here are some of the benefits of using SEO friendly content for your website.

It Improves the Ranking of your Website

The most important influencing for your website is its uniqueness and reliability. It must have keywords that are of high-profiles which one tries to flaunt in a site. The topics for your websites must be written using these keywords which helps in tailoring the actual contents to your ranking. Good quality contents play a major role in improving the ranking of your website in search engines. Also, professionally written contents have very low bounce rates; it also gets a lot of attention on social media platforms. Therefore, emphasizing on writing quality content for your website is always a must.

Higher Conversion Rates for your Website

SEO based content can greatly help you in finding potential customers since the quality of your text can make your brand stand out from the rest of the brands. You must be able to assemble information more quickly if you have blogs and the information must be precise. This can ensure you to draw more audience and that every party is interested in your content. SEO contents will find more people on your website which thereby increase the drive steadily, and other non-related contents of your website will diminish quickly. SEO contents will have greater visitors when compared to other contents on your website.

SEO Contents Will Help to Reduce the Bounce Rate

Visitors are most likely to stay on your website if they find the content of your website to be well-written. The amount of time you spend to improve the quality of your SEO content will make it more valuable to attract new visitors to your site. SEO friendly contents offer keywords that are target specific which help to attract new visitors. You are educating the potential customers on various topics as you start to blog, and you become an expert in a particular field which helps customers to invest their trust in you. The falling of the bounce rate will improve the ranking of your website.

Major Downsides of Using SEO for your E-Commerce Platform

SEO
Downsides Of SEO

Most business owners are struggling to deal with the dilemmas with the various digital marketing campaigns that are available in the market. With various tools and sources of website traffic available, most businesses are still in the confusion of having the correct choice of digital marketing. Many solutions are been offered to solve these problems through SEO, but there are a few downsides of SEO that you need to consider. Listed below are a few of the downsides of SEO that you need to be aware of.

Longer Time to See Results

Slow time-frames in-order to generate noticeable results for the efforts you put in is one of the major drawbacks of SEO. Establishing your e-commerce website by getting a better hold in the search engines is what takes you closer to the success of your business in digital marketing. Getting your content recorded by the search engines will take time – mostly days or weeks. Therefore, SEO is not a good choice if you are someone who looks for immediate results.

Larger Investments

SEO is never a free tool for digital marketing unless you opt for SEO campaigns like producing content and attracting black links. You would have to get external help in building organic links for your website and marketing strategies if you wish to generate considerable results through the efforts you put in.

Risk of Being Subjected to Penalty

There are huge chances for businesses and digital markers to crumble overnight if they are been panelized with risks of mistakes. Getting penalized can often be a very painful experience when the efforts you have put into collapse overnight.

Time for Return on Investment (ROI)

Most small businesses that require revenues of considerable size might not find the techniques of SEO favorable as it takes a long time to generate effective results for their business. Hence, the return on their investment in digital marketing would also be slow.

No Guarantee for Results

More than 75% of the users are likely to never scroll past the first page of the search engine results. Landing on the first page of the search engine is the major goal that is planned to be achieved with the SEO marketing techniques. While this stands as a concern, SEO offers no guarantee that you would be landing on the first page of the search engine, even after using the targeted keywords.

How to Get Quick Wins through Ecommerce SEO

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Ecommerce SEO Facts

Ecommerce entrepreneurs must understand that making some changes to their website can help improve their SEO. This move can help drive more traffic to an ecommerce website and help get a higher return on investment.

Search engine optimization is an ever-growing marketing channel, which needs maintenance and time to make sure that you are effectively implementing SEO to your website. Here are three tips for an ecommerce business to achieve their goals.

Do Keyword Research

To make sure that you are using keywords which will support your marketing strategy in an effective way, you will have to conduct this research.

Search engines use Latent Semantic Indexing to analyze at which ranking position a webpage should appear in the search results. Search engines use this system to analyze semantic keywords, which are those related to your primary one that customers search for. It helps the Google search engine understand the written web content.

You would like your website to appear as near the top position of Google search as possible after your target audience searches for your service- or product-related keyword. Creating content with only the relevant keyword/s will help rank your website higher.

Improve Webpage Loading Speed

Besides your SEO, a slow webpage can also affect the user experience and your ROI. Be sure to improve the speed. You can do several things to undertake the process of improving it. However, some simple adjustments can be made to your website to improve the speed of your website.

  1. Optimize Your Photos. The images on your site need not be any bigger than the required size. You can decrease it by uploading relatively lower-quality photos in the appropriate file format and size for the internet. This drastically and immediately affects your website speed.
  2. Optimize Your Website Plugins. Does your site have numerous plugins? If it does, deactivate or remove the ones which slow your website down or which you no longer require on it.

Implement One-Of-a-Kind Meta Descriptions

The first element of the content which searchers will find on SERP is the meta description. So it has to appeal to them in a way that the searchers are urged to click-open the link to your site. This description can be used to lure the clicks by those who come across it. So you have to write it for the customer to get more clicks.

Which Technical Elements on a Website Affect your SEO Success?

SEO
Website Technical Elements

The main things that contribute to SEO success may be optimizing on-page web content, applying keywords, and creating and developing relevant links. However, technical elements that go without being noticed also influence your SEO campaigns. Google has turned to a direction that is more website user-centric with its latest updates, but optimizing technical factors can boost rankings, conversations and engagement on your website.

There is no single approach suitable for every SEO purpose. For instance, the priority list of an ecommerce website would be different from that of a small to medium-sized business’s brochure website. Therefore, we would suggest great care and attention when you implement what you feel are simple solutions to each campaign. Why? Because these solutions will likely not have the very same effect for all kinds of businesses and websites.

This will depend upon the SEO strength of the website since some suggestions are enhancements and others, fixes. You can only establish a prudent SEO plan after a comprehensive audit of your site, the server logs and Google Search Console account of it.

Even so, some technical SEO elements can garner big enhancements, making your website a friendly environment for today’s search engines like Google to guarantee optimum performance. Four of these elements that can have an effect on your SEO success are explained below.

Website Speed

This is one of the direct ranking factors, especially for mobile search results. Ever since Google started using mobile-first index and turned attention to user experience and engagement, slow loading websites have been penalized. This means those websites, especially the ones lacking relevant and engaging content, have come down in ranking in Google search results.

Optimizing website speed often pays dividends in Google organic search results, and you have many easy-to-apply methods to increase loading times. Steps such as optimizing photos, reducing redirects and enabling compression can cut valuable milliseconds from the speed, and you have many tools to check load times closely, including the Chrome User Experience Report and Lighthouse.

Redirects

Poor website performance can occur following a significant change in your site’s structure. This is among the main reasons for poor site performance. It occurs when big changes to your website’s design, location, platform or structure significant affect organic search visibility.

You should not overdo redirects because this can hamper website speed and cause web config or htaccess files to be in a state of mess. Even so, redirects remain among the great tools an SEO has at their disposal. Redirects not only help you to recover lost authority, but these also ensure a website is easily indexable for search engines.

Whenever you implement redirects, be sure to use the 301 status code. This will inform search engines like Google to index that URL and redirect ranking factors, so you keep the visibility and authority of the webpage.

Website Structure

It is not perfect for all types of websites, but we recommend your site follows a stringent silo structure with regards to URLs and the way URLs are utilized for its architecture. These elements ensure that your breadcrumbs are the same and your website is easier to navigate. Besides, these make sure that your site’s authority is properly spread – so every page benefits from a stable PageRank flow from the most authoritative webpages.

When you develop and refine your website’s silo architecture, your site’s structure must involve all your important web pages and these pages must be linked to properly. Not implementing internal linking can cause abandoned pages to be in your site. These pages can hamper how your website is indexed by a search engine and is ranked in its organic search results pages.

Index Bloat and Crawl Bloat

The latter bloat occurs when search engines are being made to crawl low-quality and unnecessary URLs. This causes issues with regards to how well bots can crawl your website and access the high-quality information in it. Not only it will affect sites of all sizes and types, but it will also affect organic performance when not checked and addressed frequently.

To combat crawl bloat, you only have to restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing this ensures that Googlebot focuses on best webpages when it indexes your website. You have to confirm that these pages are not needed, but if these are session ID or similar parameter based, you will likely be wasting Google’s resources.

Your file “robots.txt” and Google’s Search Console website will come in handy when you look to deal with these problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting the said URLs or learn how to prevent them from being created. In September 2019, Google announced that rel=”nofollow” would not be considered a directive but a “hint” for web crawling purposes.

7 Common SEO Pitfalls to Avoid

SEO
Common SEO Pitfalls

The digital field has developed vastly over the past few years and it is important to have thorough knowledge about it to survive in the current competitive world. When it comes to businesses, SEO is regarded as the ultimate marketing discipline. Without any doubt, it is highly important to rank high on the search engine to stay ahead in the competition. Note that search engine algorithms tend to change frequently and you will have to keep up with it to drive maximum traffic to your website and, thereby, to increase the sales.

However, many businesses tend to make some blunders while they try to keep up with the ever-changing SEO demands. This can hurt your search engine rankings putting the financial security as well as the reputation at stake. In order to address this issue, below is a list of few SEO errors that you must avoid at any cost.

Ignoring the ‘Google My Business’ Listing

One of the major SEO mistakes that most businesses tend to make is not managing or claiming their ‘Google my business’ listing properly. Note that Google has a great impact on searches, especially the ‘near me’ ones. It is to be noted that this is one of the biggest opportunities for all the small and medium-scale businesses out there to claim their geography or location. Plus, you can also answer all the questions raised by your potential customers by managing ‘Google my business’ listing properly.

Concentrating Only on on-Site SEO

Many amateur entrepreneurs have a misconception that SEO is done only on-site. In fact, this is true to an extent. However, even though optimizing your company website pose a huge impact on your search engine ranking, you cannot ignore the off-site SEO strategies. Rather, you must always dedicate some time and effort to create engaging and thoughtful content and post it on other websites. Make sure that the blogs or content are keyword-rich and boast links that take the user to your company website.

Overlooking Meta Descriptions and Page Title

Many business enterprises still tend to overlook the page title of their webpage. In such cases, you can see ‘Home’ as their page title. Giving an engaging title to your page and fixing the Meta descriptions are extremely important for SEO. Thankfully, this task is simple. Even though the content management system tends to change this by default, the process is often overlooked when building a new website for a small-scale business.

Ignoring Regular Website Audits

Audits are carried out to analyze the performance of your company website from the clients’ point of view as well as from the search engine perspective. Regular website audits will give you an idea regarding the navigation user-friendliness of your site, accessibility to useful information, the compatibility with mobile phone applications, etc. By thoroughly monitoring all these genres, you can determine the areas to be improved and act accordingly. Additionally, a website audit will monitor the loading speed, search engine optimization, content quality, checkout process, and many more. Hence, not performing regular website audits can pose a negative impact on your business.

Not Changing Old URLs When Redesigning your Website

You are likely to redesign your website overtime because of multiple reasons such as customer demands, to cope up with the current trends, etc. In such cases, you will have to redirect your customers to the new site from the old URLs. Otherwise, you are most likely to experience a huge drop in your website traffic and this can affect your business. For this, most people rely on the 301 URL map. In short, leaving old URL structures as such when your redesign or modify your website is one of the most serious SEO mistakes you are likely to commit. However, changing the URL of a highly-trafficked website will also be a challenging task.

Placing Important Details in an Image Rather than on the Web Page

It is easy and appealing to highlight some important text by placing it in the image. Hence, some people take this step when building or redesigning a website. Even though this might attract customer attention, search algorithms that constantly look for texts will not be able to read the ones inside the images. In simple words, you must have text on your web page if you want to get indexed. After all, content is the King.

Not Including Quality and Fresh Content

Some websites overlook the necessity of rich and engaging content and they oftenfail to include a blog on their website or the content will not be that engaging or fresh. This can lead to a drop in website traffic to a great extent. To address this issue, make sure that your website entails several and a variety of fresh and engaging blog post topics that are relevant to your business. Plus, make it keyword-rich and thoughtful. You can also include FAQs from your customers in order to meet your goals of higher conversion rate and search engine rankings.

Other critical SEO mistakes that you must avoid include;

  • Buying backlinks
  • Creating content mainly for algorithms
  • Inability to cope with the changing SEO trends
  • Considering search engine optimization as a one-time task
  • Being cost-conscious when designing your website
  • Overuse of keywords
  • Not giving attention to customers queries
  • Lack of unique keywords

Understanding SEO and its Services

SEO stands for search engine optimization, and it is the process of improving the quality of a website, which in turn leads to increase in traffic to that website. SEO focuses on improving the ranking of a website on search engines like BING and Google. Increase in ranking causes regular visits to the website and leads to more recognition.

Technical SEO

Types of SEO Services

Let’s look at some of the roles played by technical factors in improving the ranking of a website

  1. Code Efficiency

It is one of the most important factors affecting the ranking of a website. As Google readily understand optimized codes, specialist should focus on reducing code sizes. An un optimized code slows down websites and dilutes the content available on the website.

  • Website Speed

Specialist should make sure to continuously update the website to increase its speed. Customers should be offered faster websites to improve the experience. Specialists should make sure to keep the load time below 2.5 seconds.

  • SSL/HTTPS

These are communication protocols that ensure a secure connection to visitors. HTTPS websites are the most secure websites on internet and they are protected with SSL certificates. SEO specialist should make sure that a website is secure and it should be free from malware attacks. Currently HTTPS sites are preferred over HTTP sites.

On-page SEO

On page factors optimize visible page elements to improve the ranking of a website. Let’s go through some of the on-page factors

  1. Page Title and Meta Description

Page title and meta description play an important role in improving the ranking of a website. They are important for two reasons. Firstly, for Google to understand the semantic meaning of a website, both page title and meta description should contain the websites primary keyword(s).

Secondly they play an important role in differentiating your website from all other competitors.

  • Headings

Heading are mostly used to organize your content and Google appreciate those websites which are structured well. SEO specialist should choose between H1, H2, H3 or H4 headers according to the content of the website.

Simply focusing on headings, page title and description might not increase the ranking of a website. Importance should be equally given to page content, as it improves visitor’s relationship with the website. A well-structured page content make use of appealing layouts and they videos and graphics to engage customers.