SEO techniques have been greatly
helpful for emerging businesses to rank their websites higher in the results
page of the search engines, thereby making them visible to the targeted
audience. It is important to look into some of the SEO tips that are been
widely considered for building a business platform, and here are a few of them.
Setting up
Right and Efficient Keywords
Finding out the most effective sets of
keywords is the key tip in building your business. Carrying out some researches
to find out the suiting keywords like long-tail keywords can help rank your
website highly on certain niches. The right keywords can attract the audience
you are targeting, thereby increasing the rate of conversion of your business.
Using keywords that align with the intents of the users can help greatly to
make it easier for both the users and the business. For instance, people
usually type queries when they search for something in the search engine.
Optimizing the set of keywords this way can help to make the whole process a
lot easier.
Using Keywords
in Anchor Text
Anchor texts are mostly links that
can be clicked on and those that are in hyperlink forms; it can boost the ranking
of your website through SEO techniques. Including the set of keyword links in
product descriptions can, in turn, help lead the visitors to similar products
of your page. But, always make it a point to never use the same keywords to not
get penalized by Google.
Optimizing the
Product Images
Most e-commerce platforms rely
completely on high-quality compelling images that help to boost their business.
Since the Google Image Search can drive traffic to your website, such images
have great SEO potential in building your website.
Improving the
Usability of Your E-commerce Site
Making site navigations as easy as
possible for the users is one major factor that converts the visitors of your
page into customers. Not providing clear navigation paths to users can make
most of the visitors confused and frustrated, and compel them to leave your
site. Always make sure to link your product pages to landing pages.
Regularly
Checking Conversion Rates
Conversion rate is the rate of
conversion of visitors who lands on your page to customers. You will have to
have to keep a check on the conversion rates of your business, which helps you
to plan the future of your business. Google Analytics offers good help with
this – in analyzing the traffic of your website and spot points to improve your
page.
It is a
known fact that search engines can bring in a steady crowd of visitors that
often last for months and even years, as search is always regarded as a durable
and powerful source to drive traffic for almost all kinds of content
initiatives.
Even
though there are various places form where readers relocate your content like
email newsletters and social media platforms, SEO is a very important tool that
needs to be considered while creating a business page.
Inbound
links would always affect the ranking of websites in the Google search engine.
It also provides you various ways to build the links as part of the marketing
activities of a website. Google makes use of various other factors to rank a
website in the search results and links are one among those that are given the
most consideration. Google sees the multiple incoming links to a website as a
good sign to indicate the credibility and relevance of the website.
Impacts
of Links on SEO
Some of
the most important factors that uphold the value of a link are listed
below.
Links
from Websites which are Considered Trustworthy by Google
Since
websites would most probably have several other sites linked to it, a link that
comes from a popular and trustworthy website will have greater value than other
links that come from newer sites with not much inbound links.
Links
from Websites that are Related to Your Product
Links
that come from websites that are often related to your product or service are
considered more valuable than links from unrelated websites. This practice
provides more topic relevance.
Anchor
Text or Link Text
The
hyperlinked phrases provided by several sites like “click here” and “read more”
that does not have useful keywords are not given much value by Google. However,
when relevant keywords are used with link texts, Google gets a better idea
about what the website is about.
The Total
Number of Links on a Website
When a
website links so many web pages, the value of those links get divided by the
total number of links that are used on the web page, and this is done by
Google. Thus, the value of a link with many other links gets diluted when
compared to the value of a link without many links on a page. Repeating the
same keyword many times also brings in a similar effect because of the spammy
look it gives to the web page.
Popular
social signs such as social media sharing and retweets will have a positive
impact on the ranking, but it would mostly be different from the links. Links
that come from social media platforms like Twitter and Facebook do not affect
the popularity of the link. It is often regarded as a good thing because it
prevents companies from reaching the top of Google search results by spamming
social media platforms.
Ways to
Win Links
It is an
obvious fact that you are not going to outsmart Google. The idea to win links
is to grow as a relevant website with good quality content that is worth
linking to. It is important to keep in mind that any tactic that doesn’t have
this idea at its core has more probability to be useless as well as
harmful.
There are
many ethical and correct ways to boost SEO and link building without having to
rely on black hat practices of SEO, most of which with more benefits than just
attracting links. Below is a list that might help you to get started with
it.
Input
Good-Quality Content
By
publishing useful and original content in the website, links happen very
organically as people get drawn to it naturally and would also feel like
sharing it. Concerted efforts can be made to build content that is “linkable”
such as a blog post or a webpage that mostly includes innovative research which
is regarded as a great tool. Thus the odds to gain links and the conversion
rate could be increased by creating and publishing high-quality content.
Write in
Blog Posts in Your Website
Coming up
with guest blog posts to various other popular websites is a good way to
generate important links. It is always best to include a link in the author bio
along with finding out newer ways for linking other posts within the body of
the post on your website.
Several
studies have shown that around 56 percent of business bloggers use guest posts
as a source of external content. However, it is very important to keep in mind
that guest blogging has gained a lot of popularity and has become a lot more
competitive as well. Creating a general post and pitching it a high-quality
site takes up so much time and the best websites would encourage you to work
hard for them.
In
addition to building links, guest blogging is a useful strategy to attract new
readers and build a harmonious relationship with other businesses in your
industry.
Most people
often wonder about how a marketplace can be used for building a business
through strategies like content marketing. Search Engine Optimization (SEO) is
regarded as a great way that helps in quickly growing your marketplace
business, helping to acquire both buyers and sellers as users of your
marketplace. The best part about SEO marketing is that it drives traffic to
your marketplace organically, meaning that the traffic that comes into your
website is free.
How to Make Content Marketing and Marketplace SEO for growing
Your Community?
Search
Engine Optimization is widely used by most businesses for building the traffic
from search engines like Google. People would be able to find you on Google
when you take particular strategies to optimize your website.
Content
marketing is one of the major parts of the SEO strategy for building traffic on
our website. Using content marketing and SEO enables you to get targeted
traffic for your website and also to grow an engaged community for your
site.
Having great
content for marketing is a bonus for the marketing strategies and you need to
optimize the content for SEO for effective marketing. Here is how content
marketing improves the SEO strategy for your marketplace.
Content Marketing
Content
marketing is one of the most chosen and effective techniques for marketing
which s been used for creating relevant, valuable and consistent content for
attracting a targeted audience to drive potential customers to your business.
The motive behind content marketing is to create useful and fun content and
make it available to consumers and also to educate them on how your marketplace
works for them. In a nutshell, SEO and content marketing can be summarized this
way:
Content
Marketing is the strategy of creating and diffusing the content to attract a
targeted audience.
SEO is
anything that is done for increasing the organic traffic for search engines.
The content
marketing strategy of your business can often be used in both B2B and B2C
business models.
How to Create Blog Posts for Growing the Audience of Your
Marketplace?
To create a
blog post to promote audiences to your marketplace, you will have to consider
the five basic principles of producing quality content for a marketplace which
are – following the editorial guidelines, expressing your ideas clearly,
structuring the articles and content, using your own style, and writing impactful
content.
With the advancement of technology,
marketplaces are now brought online and it has quickly become a new trend. The
success of various platforms has already aided in proving the scalability of
marketplaces making it easy to be applied to most parts of online businesses.
Building your marketplace is a major step
that should be taken at the professional level. So, here are a few things that
can be followed step by step to keep in mind while building a marketplace.
Finalize
Your Business Model Canvas
It is a very clear thing that marketplace
businesses are long term initiatives, and for building a successful
marketplace, you will have to find a model that will aid its operations. The
business model should be unique, profitable and should be capable of evolving
to higher levels thereby providing good value to both sellers and buyers.
Create
Your Logo
Always prefer creating a logo by a
professional designer for your business. Doing this would give you the
assurance of having a logo for your brand which will match the image you need
for your marketplace. Numerous options are available for you for making a
quality logo. In addition to this, you are most likely to find cheaper alternatives
on many online websites; freelancers will also make proposals for the design if
you pay them for it.
Start
Using Growth Hacking and SEO Techniques
Always try to familiarize yourself with a
few growth hacking and SEO techniques that can be helpful for the growth of
your marketplace. Get familiar with social networking sites and create a
database of potential customers to whom you can send your first newsletter or
marketing emails. One of the greatest advantages of creating a list on your own
is that it is likely to be well-targeted, thus it will be helpful in the growth
of your marketplace.
Join
Facebook Groups
Joining Facebook groups related to the
activity of your marketplace can be very beneficial in growing your business as
it is a platform that is accessible by everyone.
By joining theme-based Facebook groups,
you would be able to interact with people who have the same interest as you or
who will be interested in what you offer on your marketplace. You can also
enjoy the privilege of free advertising to an extent that can be reached to a
wider audience. There are many groups that are openly dedicated to providing
products and services, giving you an opportunity for promoting your offers.
The content for your online website needs
to be SEO-friendly as it plays an important role in placing your website on the
search engines. Using SEO-friendly helps your website to be shown on the top
pages and will help you to get more engagements, likes, and shares. A lot of
foresight and thought goes into writing effective SEO content. Here are some of
the benefits of using SEO friendly content for your website.
It
Improves the Ranking of your Website
The most important influencing for your
website is its uniqueness and reliability. It must have keywords that are of
high-profiles which one tries to flaunt in a site. The topics for your websites
must be written using these keywords which helps in tailoring the actual
contents to your ranking. Good quality contents play a major role in improving
the ranking of your website in search engines. Also, professionally written
contents have very low bounce rates; it also gets a lot of attention on social
media platforms. Therefore, emphasizing on writing quality content for your
website is always a must.
Higher
Conversion Rates for your Website
SEO based content can greatly help you in
finding potential customers since the quality of your text can make your brand
stand out from the rest of the brands. You must be able to assemble information
more quickly if you have blogs and the information must be precise. This can
ensure you to draw more audience and that every party is interested in your
content. SEO contents will find more people on your website which thereby
increase the drive steadily, and other non-related contents of your website
will diminish quickly. SEO contents will have greater visitors when compared to
other contents on your website.
SEO
Contents Will Help to Reduce the Bounce Rate
Visitors are most likely to stay on your
website if they find the content of your website to be well-written. The amount
of time you spend to improve the quality of your SEO content will make it more
valuable to attract new visitors to your site. SEO friendly contents offer
keywords that are target specific which help to attract new visitors. You are
educating the potential customers on various topics as you start to blog, and
you become an expert in a particular field which helps customers to invest
their trust in you. The falling of the bounce rate will improve the ranking of
your website.
Most business owners are struggling to
deal with the dilemmas with the various digital marketing campaigns that are
available in the market. With various tools and sources of website traffic
available, most businesses are still in the confusion of having the correct
choice of digital marketing. Many solutions are been offered to solve these
problems through SEO, but there are a few downsides of SEO that you need to
consider. Listed below are a few of the downsides of SEO that you need to be
aware of.
Longer
Time to See Results
Slow time-frames in-order to generate
noticeable results for the efforts you put in is one of the major drawbacks of
SEO. Establishing your e-commerce website by getting a better hold in the
search engines is what takes you closer to the success of your business in
digital marketing. Getting your content recorded by the search engines will
take time – mostly days or weeks. Therefore, SEO is not a good choice if you
are someone who looks for immediate results.
Larger
Investments
SEO is never a free tool for digital
marketing unless you opt for SEO campaigns like producing content and
attracting black links. You would have to get external help in building organic
links for your website and marketing strategies if you wish to generate considerable
results through the efforts you put in.
Risk
of Being Subjected to Penalty
There are huge chances for businesses and
digital markers to crumble overnight if they are been panelized with risks of
mistakes. Getting penalized can often be a very painful experience when the
efforts you have put into collapse overnight.
Time
for Return on Investment (ROI)
Most small businesses that require
revenues of considerable size might not find the techniques of SEO favorable as
it takes a long time to generate effective results for their business. Hence,
the return on their investment in digital marketing would also be slow.
No
Guarantee for Results
More than 75% of the users are likely to
never scroll past the first page of the search engine results. Landing on the
first page of the search engine is the major goal that is planned to be
achieved with the SEO marketing techniques. While this stands as a concern, SEO
offers no guarantee that you would be landing on the first page of the search
engine, even after using the targeted keywords.
Ecommerce entrepreneurs must understand that
making some changes to their website can help improve their SEO. This move can help
drive more traffic to an ecommerce website and help get a higher return on
investment.
Search engine optimization is an
ever-growing marketing channel, which needs maintenance and time to make sure
that you are effectively implementing SEO to your website. Here are three tips
for an ecommerce business to achieve their goals.
Do Keyword
Research
To make sure that you are using keywords
which will support your marketing strategy in an effective way, you will have
to conduct this research.
Search engines use Latent Semantic
Indexing to analyze at which ranking position a webpage should appear in the
search results. Search engines use this system to analyze semantic keywords,
which are those related to your primary one that customers search for. It helps
the Google search engine understand the written web content.
You would like your website to appear as
near the top position of Google search as possible after your target audience
searches for your service- or product-related keyword. Creating content with only
the relevant keyword/s will help rank your website higher.
Improve
Webpage Loading Speed
Besides your SEO, a slow webpage can also
affect the user experience and your ROI. Be sure to improve the speed. You can do
several things to undertake the process of improving it. However, some simple
adjustments can be made to your website to improve the speed of your website.
Optimize Your
Photos. The images on your site need not be any bigger than the required
size. You can decrease it by uploading relatively lower-quality photos in the appropriate
file format and size for the internet. This drastically and immediately affects
your website speed.
Optimize Your
Website Plugins. Does your site have numerous plugins? If it does, deactivate or remove
the ones which slow your website down or which you no longer require on it.
Implement One-Of-a-Kind
Meta Descriptions
The first element
of the content which searchers will find on SERP is the meta description. So it
has to appeal to them in a way that the searchers are urged to click-open the
link to your site. This description can be used to lure the clicks by those who
come across it. So you have to write it for the customer to get more clicks.
The main things that contribute to SEO
success may be optimizing on-page web content, applying keywords, and creating
and developing relevant links. However, technical elements that go without
being noticed also influence your SEO campaigns. Google has turned to a direction
that is more website user-centric with its latest updates, but optimizing technical
factors can boost rankings, conversations and engagement on your website.
There is no single approach suitable for every
SEO purpose. For instance, the priority list of an ecommerce website would be
different from that of a small to medium-sized business’s brochure website. Therefore,
we would suggest great care and attention when you implement what you feel are simple
solutions to each campaign. Why? Because these solutions will likely not have
the very same effect for all kinds of businesses and websites.
This will depend upon the SEO strength of
the website since some suggestions are enhancements and others, fixes. You can
only establish a prudent SEO plan after a comprehensive audit of your site, the
server logs and Google Search Console account of it.
Even so, some technical SEO elements can garner
big enhancements, making your website a friendly environment for today’s search
engines like Google to guarantee optimum performance. Four of these elements that
can have an effect on your SEO success are explained below.
Website
Speed
This is one of the direct ranking
factors, especially for mobile search results. Ever since Google started using mobile-first
index and turned attention to user experience and engagement, slow loading websites
have been penalized. This means those websites, especially the ones lacking
relevant and engaging content, have come down in ranking in Google search results.
Optimizing website speed often pays dividends
in Google organic search results, and you have many easy-to-apply methods to
increase loading times. Steps such as optimizing photos, reducing redirects and
enabling compression can cut valuable milliseconds from the speed, and you have
many tools to check load times closely, including the Chrome User Experience
Report and Lighthouse.
Redirects
Poor website performance can occur following
a significant change in your site’s structure. This is among the main reasons
for poor site performance. It occurs when big changes to your website’s design,
location, platform or structure significant affect organic search visibility.
You should not overdo redirects because
this can hamper website speed and cause web config or htaccess files to be in a
state of mess. Even so, redirects remain among the great tools an SEO has at
their disposal. Redirects not only help you to recover lost authority, but
these also ensure a website is easily indexable for search engines.
Whenever you implement redirects, be sure
to use the 301 status code. This will inform search engines like Google to index
that URL and redirect ranking factors, so you keep the visibility and authority
of the webpage.
Website
Structure
It is not perfect for all types of
websites, but we recommend your site follows a stringent silo structure with
regards to URLs and the way URLs are utilized for its architecture. These
elements ensure that your breadcrumbs are the same and your website is easier
to navigate. Besides, these make sure that your site’s authority is properly
spread – so every page benefits from a stable PageRank flow from the most
authoritative webpages.
When you develop and refine your
website’s silo architecture, your site’s structure must involve all your important
web pages and these pages must be linked to properly. Not implementing internal
linking can cause abandoned pages to be in your site. These pages can hamper how
your website is indexed by a search engine and is ranked in its organic search
results pages.
Index Bloat
and Crawl Bloat
The latter bloat occurs when search
engines are being made to crawl low-quality and unnecessary URLs. This causes
issues with regards to how well bots can crawl your website and access the high-quality
information in it. Not only it will affect sites of all sizes and types, but it
will also affect organic performance when not checked and addressed frequently.
To combat crawl bloat, you only have to
restrict Google webcrawler access to duplicate, sparse or empty URLs. Doing
this ensures that Googlebot focuses on best webpages when it indexes your
website. You have to confirm that these pages are not needed, but if these are session
ID or similar parameter based, you will likely be wasting Google’s resources.
Your file “robots.txt” and Google’s
Search Console website will come in handy when you look to deal with these
problems. Rel=nofollow is set to be a hint in March 2019, so we would suggest restricting
the said URLs or learn how to prevent them from being created. In September
2019, Google announced that rel=”nofollow” would not be considered a directive
but a “hint” for web crawling purposes.
The digital
field has developed vastly over the past few years and it is important to have
thorough knowledge about it to survive in the current competitive world. When
it comes to businesses, SEO is regarded as the ultimate marketing discipline.
Without any doubt, it is highly important to rank high on the search engine to
stay ahead in the competition. Note that search engine algorithms tend to
change frequently and you will have to keep up with it to drive maximum traffic
to your website and, thereby, to increase the sales.
However,
many businesses tend to make some blunders while they try to keep up with the
ever-changing SEO demands. This can hurt your search engine rankings putting
the financial security as well as the reputation at stake. In order to address
this issue, below is a list of few SEO errors that you must avoid at any cost.
Ignoring the ‘Google My Business’ Listing
One of the
major SEO mistakes that most businesses tend to make is not managing or
claiming their ‘Google my business’ listing properly. Note that Google has a
great impact on searches, especially the ‘near me’ ones. It is to be noted that
this is one of the biggest opportunities for all the small and medium-scale
businesses out there to claim their geography or location. Plus, you can also
answer all the questions raised by your potential customers by managing ‘Google
my business’ listing properly.
Concentrating Only on on-Site SEO
Many
amateur entrepreneurs have a misconception that SEO is done only on-site. In
fact, this is true to an extent. However, even though optimizing your company
website pose a huge impact on your search engine ranking, you cannot ignore the
off-site SEO strategies. Rather, you must always dedicate some time and effort
to create engaging and thoughtful content and post it on other websites. Make
sure that the blogs or content are keyword-rich and boast links that take the
user to your company website.
Overlooking Meta Descriptions and Page
Title
Many business
enterprises still tend to overlook the page title of their webpage. In such
cases, you can see ‘Home’ as their page title. Giving an engaging title to your
page and fixing the Meta descriptions are extremely important for SEO.
Thankfully, this task is simple. Even though the content management system
tends to change this by default, the process is often overlooked when building
a new website for a small-scale business.
Ignoring Regular Website Audits
Audits are
carried out to analyze the performance of your company website from the clients’
point of view as well as from the search engine perspective. Regular website
audits will give you an idea regarding the navigation user-friendliness of your
site, accessibility to useful information, the compatibility with mobile phone
applications, etc. By thoroughly monitoring all these genres, you can determine
the areas to be improved and act accordingly. Additionally, a website audit
will monitor the loading speed, search engine optimization, content quality, checkout
process, and many more. Hence, not performing regular website audits can pose a
negative impact on your business.
Not Changing Old URLs When Redesigning
your Website
You are
likely to redesign your website overtime because of multiple reasons such as
customer demands, to cope up with the current trends, etc. In such cases, you
will have to redirect your customers to the new site from the old URLs.
Otherwise, you are most likely to experience a huge drop in your website
traffic and this can affect your business. For this, most people rely on the
301 URL map. In short, leaving old URL structures as such when your redesign or
modify your website is one of the most serious SEO mistakes you are likely to
commit. However, changing the URL of a highly-trafficked website will also be a
challenging task.
Placing Important Details in an Image
Rather than on the Web Page
It is easy
and appealing to highlight some important text by placing it in the image.
Hence, some people take this step when building or redesigning a website. Even
though this might attract customer attention, search algorithms that constantly
look for texts will not be able to read the ones inside the images. In simple
words, you must have text on your web page if you want to get indexed. After
all, content is the King.
Not Including Quality and Fresh Content
Some
websites overlook the necessity of rich and engaging content and they oftenfail
to include a blog on their website or the content will not be that engaging or
fresh. This can lead to a drop in website traffic to a great extent. To address
this issue, make sure that your website entails several and a variety of fresh
and engaging blog post topics that are relevant to your business. Plus, make it
keyword-rich and thoughtful. You can also include FAQs from your customers in
order to meet your goals of higher conversion rate and search engine rankings.
Other
critical SEO mistakes that you must avoid include;
Buying backlinks
Creating content mainly for algorithms
Inability to cope with the changing SEO trends
Considering search engine optimization as a one-time task
SEO stands
for search engine optimization, and it is the process of improving the quality
of a website, which in turn leads to increase in traffic to that website. SEO
focuses on improving the ranking of a website on search engines like BING and Google.
Increase in ranking causes regular visits to the website and leads to more
recognition.
Technical SEO
Types of SEO Services
Let’s look
at some of the roles played by technical factors in improving the ranking of a
website
Code Efficiency
It is one of the most important factors
affecting the ranking of a website. As Google readily understand optimized
codes, specialist should focus on reducing code sizes. An un optimized code
slows down websites and dilutes the content available on the website.
Website Speed
Specialist should make sure to
continuously update the website to increase its speed. Customers should be
offered faster websites to improve the experience. Specialists should make sure
to keep the load time below 2.5 seconds.
SSL/HTTPS
These are communication protocols that
ensure a secure connection to visitors. HTTPS websites are the most secure
websites on internet and they are protected with SSL certificates. SEO
specialist should make sure that a website is secure and it should be free from
malware attacks. Currently HTTPS sites are preferred over HTTP sites.
On-page SEO
On page
factors optimize visible page elements to improve the ranking of a website.
Let’s go through some of the on-page factors
Page Title and Meta Description
Page title and meta description play an
important role in improving the ranking of a website. They are important for
two reasons. Firstly, for Google to understand the semantic meaning of a
website, both page title and meta description should contain the websites
primary keyword(s).
Secondly they play an important role in
differentiating your website from all other competitors.
Headings
Heading are mostly used to organize your
content and Google appreciate those websites which are structured well. SEO
specialist should choose between H1, H2, H3 or H4 headers according to the
content of the website.
Simply focusing on headings, page title
and description might not increase the ranking of a website. Importance should
be equally given to page content, as it improves visitor’s relationship with
the website. A well-structured page content make use of appealing layouts and
they videos and graphics to engage customers.
